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How AI describes Rate

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Rate logoRaterate.com

Rate.com is an online mortgage lender that offers home buying, refinancing, and home equity loans with a 5-minute pre-approval process. The company has helped secure over $30 billion in loans and is rated 4.9 stars from more than 43,000 reviews.

Parse Score

77.7

#38 of 63 in Home Equity Loan & HELOC Options

Strength69/ 100
Reach59/ 100
Authority61/ 100

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Words AI uses

AI reaches for competitive · crypto-friendly · best for low fees when it describes Rate.

Sources

forbes.com shapes more of what AI says about Rate than any other source, at 13% of its citations.

nerdwallet.com · rate.com · bankrate.com · reddit.com

AI questions where Rate appears

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The market map

Home Equity Loan & HELOC Options →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Bank of AmericaRocket MortgageNavy Federal Cre…JPMorgan ChasePNC BankU.S. BankPenFed Credit Un…BetterBankrateWells FargoSoFiAlliant Credit U…Flagstar BankPennymacRate

Where AI ranks Rate

Home Equity Loan & HELOC Options#38
#40
#44

  • Excerpts where Rate appeared in the AI's answer

    Google AI Mode · excerpt
    RateFi (Guaranteed Rate): Offers asset-qualification products where your cryptocurrency can be utilized
    ChatGPT Search · excerpt
    Rate has introduced products that recognize cryptocurrency holdings for qualification under certain non-QM programs.

  • Excerpts where Rate appeared in the AI's answer

    Google AI Mode · excerpt
    Rate (Guaranteed Rate): Frequently scores high for overall refinancing experiences