Multi-Touch Marketing Attribution Software | Parse

Multi-Touch Marketing Attribution Software in AI answers

Data as of Oct 18, 2026Based on 393 AI responsesReviewed by Dimitry Apollonsky

AI summary

Dreamdata holds a narrow lead over HockeyStack, with both platforms widely recommended for B2B SaaS revenue attribution and journey tracking. For measuring touchpoints across paid and organic channels together, Google Analytics is the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 6

#	Brand	Recommended for	Mentioned in
1	Dreamdata 67% B2B SaaS teams connecting account-level journeys to pipeline revenue	B2B SaaS teams connecting account-level journeys to pipeline revenue	67%
2	HockeyStack 62% no-code GTM intelligence and full-funnel customer journey analytics	no-code GTM intelligence and full-funnel customer journey analytics	62%
3	Adobe Marketo Measure (Bizible)Adobe product line 41% enterprises tracking complex multi-touch journeys inside Salesforce	enterprises tracking complex multi-touch journeys inside Salesforce	41%
4	HubSpot 41% inbound marketing teams wanting native attribution inside their CRM	inbound marketing teams wanting native attribution inside their CRM	41%
5	Triple Whale 38% Shopify and ecommerce brands tracking paid ad profitability	Shopify and ecommerce brands tracking paid ad profitability	38%
6	Northbeam 37% machine learning multi-touch modeling and incrementality testing	machine learning multi-touch modeling and incrementality testing	37%
7	HubSpot Marketing HubHubSpot product line 28% all-in-one lead nurturing with built-in multi-touch revenue reporting	all-in-one lead nurturing with built-in multi-touch revenue reporting	28%
8	Ruler Analytics 26% closing the loop between digital touchpoints, calls, and CRM revenue	closing the loop between digital touchpoints, calls, and CRM revenue	26%
9	Adobe Marketo EngageAdobe product line 25% enterprise lead nurturing and scoring across long sales cycles	enterprise lead nurturing and scoring across long sales cycles	25%
10	Rockerbox 20% tracking full customer journeys across digital and offline channels	tracking full customer journeys across digital and offline channels	20%
11	Google AnalyticsAlphabet product line 19%		19%
12	Cometly 17%		17%
13	Salesforce 16%		16%
14	Adobe 16%		16%
15	Salesforce Marketing Cloud EngagementSalesforce product line 16%		16%
16	Oracle EloquaOracle product line 11%		11%
17	Factors 11%		11%
18	SegmentStream 9%		9%
19	Attribution 9%		9%
20	Adobe AnalyticsAdobe product line 7%		7%
21	6sense 7%		7%
22	ActiveCampaign 7%		7%
23	CaliberMind 7%		7%
24	Funnel 6%		6%
25	Salesforce CRMSalesforce product line 5%		5%
26	LeadsRx 4%		4%
27	Demandbase 4%		4%
28	Hyros 4%		4%
29	Google AdsAlphabet product line 3%		3%
30	AppsFlyer 3%		3%
31	Salesforce Sales CloudSalesforce product line 3%		3%
32	Prescient AI 3%		3%
33	Looker StudioAlphabet product line 2%		2%
34	Microsoft Power BIMicrosoft product line 2%		2%
35	Wicked Reports 2%		2%
36	Meta 2%		2%
37	Salesforce CRM AnalyticsSalesforce product line 2%		2%
38	Act-On 2%		2%
39	Microsoft Dynamics 365Microsoft product line 2%		2%
40	Roivenue 2%		2%
41	Attributy 2%		2%
42	TableauOwned by Salesforce 2%		2%
43	Shopify Hydrogen 1%		1%
44	Google MeridianAlphabet product line 1%		1%
45	Klaviyo 1%		1%
46	Adobe for BusinessAdobe product line 1%		1%
47	Einstein CopilotSalesforce product line 1%		1%
48	Full Circle Insights 1%		1%
49	RedTrack 1%		1%
50	GoogleOwned by Alphabet 1%		1%
51	Meta AdsMeta product line 1%		1%
52	Adobe Customer Journey AnalyticsAdobe product line 1%		1%
53	Measured 1%		1%
54	Google Cloud BigQueryAlphabet product line 1%		1%
55	LookerAlphabet product line 1%		1%
56	Motion 1%		1%
57	Funnelytics 1%		1%
58	Usermaven 1%		1%
59	Branch 1%		1%
60	GrowthSpree 1%		1%
61	LinkedIn 1%		1%
62	HubSpot CRMHubSpot product line 1%		1%
63	Mixpanel 1%		1%
64	Matomo 1%		1%
65	Improvado 1%		1%
66	AdBeacon 1%		1%
67	Customer.io 1%		1%
68	Salesforce Marketing CloudSalesforce product line 1%		1%
69	SegMetrics 1%		1%
70	AttributeIQ 1%		1%
71	Amplitude 1%		1%
72	MMA 1%		1%
73	Search Engine Land 1%		1%
74	Oracle 1%		1%
75	TikTok 1%		1%
76	Klar 1%		1%
77	ThoughtMetric 1%		1%
78	Microsoft 1%		1%
79	Contentsquare 1%		1%
80	TikTok AdsTikTok product line 1%		1%
81	Snowflake 1%		1%
82	Salesforce Data CloudSalesforce product line 1%		1%
83	Windsor.ai 1%		1%
84	Oracle Unity Customer Data PlatformOracle product line 1%		1%
85	Clearbit 1%		1%
86	Twilio 1%		1%
87	Segwise <1%		<1%
88	Perspective <1%		<1%
89	Adobe Experience CloudAdobe product line <1%		<1%
90	Google SearchAlphabet product line <1%		<1%
91	GA Connector <1%		<1%
92	Adobe Attribution AIAdobe product line <1%		<1%
93	Superads <1%		<1%
94	Fibbler <1%		<1%
95	Adobe Revenue AttributionAdobe product line <1%		<1%
96	WhatConverts <1%		<1%
97	Stripe <1%		<1%
98	Rampmetrics <1%		<1%
99	Analytical Alley <1%		<1%
100	Admetrics <1%		<1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Cometly, 5% on ChatGPT Search and 30% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Dreamdata	69%	64%
HockeyStack	60%	63%
Adobe Marketo Measure (Bizible)	42%	41%
HubSpot	42%	41%
Triple Whale	34%	43%
Northbeam	35%	38%
HubSpot Marketing Hub	26%	31%
Ruler Analytics	23%	30%
Adobe Marketo Engage	29%	22%
Rockerbox	21%	20%

Multi-Touch Marketing Attribution Software in AI answers

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