What AI says about HockeyStack
Data as of Oct 27, 2026Based on 36,895 AI responses
Reviewed by Dimitry Apollonsky
AI summary
HockeyStack is an attribution and revenue intelligence platform that unifies marketing, sales, and CRM data to track B2B buyer journeys. It is among the brands most often named for multi-touch attribution across long sales cycles and for sending intent-data alerts when target accounts visit pricing pages.
Mentioned in
1%
of AI answers about HockeyStack and its rivals · since Jul 5
The market map
Multi-Touch Marketing Attribution SoftwareMentioned in
- 1DreamdataMentioned in 68%Avg. position 4.0
- 2HockeyStackMentioned in 63%Avg. position 4.4
- 3Adobe Marketo Measure (Bizible)Mentioned in 42%Avg. position 4.6
- 3HubSpotMentioned in 42%Avg. position 6.3
- 3Triple WhaleMentioned in 37%Avg. position 5.3
- 6NorthbeamMentioned in 36%Avg. position 5.5
- 7Ruler AnalyticsMentioned in 27%Avg. position 6.1
- 10RockerboxMentioned in 21%Avg. position 6.5
- 10Google AnalyticsMentioned in 19%Avg. position 5.1
- 10CometlyMentioned in 17%Avg. position 5.4
- 10SalesforceMentioned in 17%Avg. position 6.2
- 16FactorsMentioned in 11%Avg. position 6.4
- 16Oracle EloquaMentioned in 11%Avg. position 6.5
- 16SegmentStreamMentioned in 9%Avg. position 5.6
Where HockeyStack ranks in AI
MarketRank · Mentioned in
- Multi-Touch Marketing Attribution Software#2 · 63%
- Marketing Reporting & Analytics Dashboards#45 · 3%
- AI Sales Prospecting Tools#67 · 1%
- B2B Market & Sales Intelligence Tools#81 · 1%
- Marketing & Client Acquisition Tools#83 · <1%
- Marketing Automation Platforms#124 · <1%
- Sales Forecasting and Revenue Intelligence Software#149 · <1%
Topics where AI mentions HockeyStack
TopicMentioned in · on this topicRank
- B2B marketing automation with attributionMulti-Touch Marketing Attribution Software46%Rank #7
- Marketing dashboard platforms with data warehouse connectivityMarketing Reporting & Analytics Dashboards44%Rank #4
- B2B lead generation methodsMarketing & Client Acquisition Tools2%Rank #18
- Pre-meeting research automationAI Sales Prospecting Tools1%Rank #39
- AI picks mostMentioned in
- I'm looking for a way to track marketing channel attribution. What's the best attribution software for a B2B sales cycle?on this questionAI picks Dreamdata most98%
Excerpts where HockeyStack appeared in the AI's answer
Google AI ModeSep 16, 2026, Google AI Mode HockeyStack : A flexible B2B attribution and go-to-market (GTM) analytics platform.
ChatGPT SearchSep 16, 2026, ChatGPT Search HockeyStack — strong journey analytics, customizable attribution, and connecting marketing activity to pipeline/revenue.
- How do we measure the influence of our campaigns? What tool provides the best multi-touch attribution for long B2B sales cycles?on this questionAI picks Adobe Marketo Measure (Bizible) and 1 more about as often95%
Excerpts where HockeyStack appeared in the AI's answer
ChatGPT SearchSep 22, 2026, ChatGPT Search For a long, complex B2B journey, my shortlist would be HockeyStack and Dreamdata.
ChatGPT SearchSep 18, 2026, ChatGPT Search HockeyStack, for example, explicitly combines multi-touch attribution with lift reporting.
- I'm the CMO, and I need to prove marketing's contribution to revenue. What's the best marketing attribution software?on this questionAI picks Dreamdata most85%
Excerpts where HockeyStack appeared in the AI's answer
Google AI ModeSep 16, 2026, Google AI Mode HockeyStack — Incredible flexibility for journey analysis and GTM analytics.
Google AI ModeSep 12, 2026, Google AI Mode HockeyStack : Purpose-built for complex B2B GTM and full-funnel multi-touch attribution, connecting website data straight to revenue.
- I need a better way to visualize our marketing funnel. What's a good tool for building and tracking marketing attribution?on this questionAI picks Google Analytics most78%
Excerpts where HockeyStack appeared in the AI's answer
Google AI ModeSep 20, 2026, Google AI Mode HockeyStack – Excellent for B2B companies; it unifies product, marketing, and sales data into full-funnel visual journeys and lets you query data using plain-English AI.
Google AI ModeSep 16, 2026, Google AI Mode HockeyStack: Excellent for mapping the entire multi-touch user and account journey across marketing, sales, and product.
- We are unable to attribute our revenue to specific marketing channels. Who offers multi-touch attribution software?on this questionAI picks Dreamdata and 1 more about as often67%
Excerpts where HockeyStack appeared in the AI's answer
Google AI ModeSep 23, 2026, Google AI Mode HockeyStack — Excellent for B2B SaaS companies, connecting marketing touchpoints directly to pipeline, ARR, and long sales cycles without heavy developer setup.
Google AI ModeSep 14, 2026, Google AI Mode HockeyStack — Code-free B2B analytics and attribution tool that connects website behavior straight to CRM revenue data.
- I am looking for a marketing attribution platform that uses multi-touch modeling.on this questionAI picks Rockerbox and 1 more about as often48%
Excerpts where HockeyStack appeared in the AI's answer
Google AI ModeOct 3, 2026, Google AI Mode HockeyStack — Best for B2B SaaS organizations wanting account-based marketing (ABM) analytics and multi-touch pipeline tracking without heavy engineering implementation.
ChatGPT SearchOct 3, 2026, ChatGPT Search HockeyStack — strong for B2B, account journeys, pipeline and revenue attribution.
How AI describes HockeyStack
Common descriptions
excellent · strong · best · multi-touch attribution · real-time · gtm intelligence platform
Tone of AI’s statements about HockeyStack
- Positive61%
- Neutral38%
- Mixed1%
- Negative<1%
Question: As a B2B company with a long sales cycle, which marketing automation systems support multi-touch attribution and lead nurturing over several months?
Google AI ModeOct 10, 2026
many enterprise users layer specialized B2B attribution add-ons or integrations (like HockeyStack or Dreamdata) on top of HubSpot.
Google AI ModeSep 26, 2026
revenue attribution platforms like HockeyStack or Bizible/Marketo Measure
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: I am looking for a marketing attribution platform that uses multi-touch modeling.
ChatGPT SearchOct 3, 2026
HockeyStack — strong for B2B, account journeys, pipeline and revenue attribution.
ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
How prominently AI mentions HockeyStack
Position in answers
- Named first22%
- 2nd or 3rd43%
- Later35%
Each engine’s share of its own answers across HockeyStack’s markets · since Jul 5
- ChatGPT Search1%
- Google AI Mode1%
Compare HockeyStack
Sources AI cites
hockeystack.com 36%Other sites 64%
- Owned36%
- AI GTM - B2B Revenue Data Intelligence Platform | HockeyStack (opens in a new tab) · 8%
- 19 Best Marketing Attribution Software Solutions Reviewed for 2026 (opens in a new tab) · 7%
- The Right Way to do B2B Multi-Touch Attribution: Key Models, Challenges & Best Practices (opens in a new tab) · 7%
- Marketing Intelligence | HockeyStack (opens in a new tab) · 2%
- How to Build an Effective Marketing Attribution Dashboard: Key Steps, Best Practices and Templates (opens in a new tab) · 2%
- How to Measure Marketing Attribution: A Step-By-Step Guide (opens in a new tab) · 2%
- Understanding Multi-Touch Attribution Solutions: The Methods, Models and Tools You Need (opens in a new tab) · 2%
- HockeyStack | Revenue Agents for the Enterprise (opens in a new tab) · 1%
- Product | Platform Overview (opens in a new tab) · 1%
- Enterprise (opens in a new tab) · 1%
- 7%
- Best AI Marketing Attribution Platform Tools Guide (opens in a new tab) · <1%
- Best Attribution Model Software for B2B SaaS Teams (opens in a new tab) · <1%
- 10 Best Attribution Modeling For Marketing Platforms - Cometly (opens in a new tab) · <1%
- Best Multi Touch Attribution Software: 2026 Guides (opens in a new tab) · <1%
- Best Multi Touch Attribution Tools: Complete Guide (opens in a new tab) · <1%
- Best Ad Attribution Tools Comparison for B2B SaaS 2026 - Cometly (opens in a new tab) · <1%
- Ad Spend ROI Tracking: Complete Guide for Marketers (opens in a new tab) · <1%
- Best Ad Tracking Discrepancies Solutions Guide 2026 (opens in a new tab) · <1%
- Best Advanced Attribution Modeling Software Guide 2026 (opens in a new tab) · <1%
- Attribution For High Ticket Sales: 7 Key Strategies (opens in a new tab) · <1%
- 3%
- 6 Best B2B Marketing Attribution Tools (2026) — SegmentStream (opens in a new tab) · 2%
- 10 Best Multi-Touch Attribution Software Tools in 2026 — SegmentStream (opens in a new tab) · 1%
- 12 Best HockeyStack Alternatives (2026) | SegmentStream (opens in a new tab) · <1%
- Incrementality Measurement Guide (2026) — SegmentStream (opens in a new tab) · <1%
- 7 Best Ruler Analytics Alternatives & Competitors for B2B Marketing Attribution in 2026 | SegmentStream (opens in a new tab) · <1%
- 3%
- Digital Marketing Attribution in 2026: Challenges and Solutions - YouTube (opens in a new tab) · <1%
- Digital Marketing Attribution in 2026: Challenges and ... (opens in a new tab) · <1%
- Multi-Touch Attribution Explained | What? Why? How? (opens in a new tab) · <1%
- Understand Campaign Impact with Multi-Touch Models (opens in a new tab) · <1%
- Which Marketing Attribution Model Should I Use? (opens in a new tab) · <1%
- Cometly Review: The Best Marketing Attribution Platform ... (opens in a new tab) · <1%
- Part 2 - Data-Driven MTA (Multi-Touch Attribution) (opens in a new tab) · <1%
- Multi-Touch Attribution: What's Working, What's Dead, and ... (opens in a new tab) · <1%
- Better Attribution & Tracking for B2B Marketers (opens in a new tab) · <1%
- The BEST B2B Lead Generation Strategy (opens in a new tab) · <1%
- 2%
- Top 12 Marketing Attribution Tools in 2026 (Compared) (opens in a new tab) · 1%
- 12 Marketing Attribution Tools Compared in 2026 (opens in a new tab) · 1%
- A Comprehensive Guide to Marketing Attribution (opens in a new tab) · <1%
- Multi Channel Attribution: A Complete B2B Guide (opens in a new tab) · <1%
- Multi-Touch Attribution Models:- The Pros and Cons Explained (opens in a new tab) · <1%
- 2%
- 11 Best B2B Revenue Attribution Tools (2026) - Heeet (opens in a new tab) · 1%
- 15 Best Marketing Attribution Software in 2026 - Reviewed & Ranked (opens in a new tab) · <1%
- B2B Multi Touch Attribution for Ads: Measure True ROI Across ... (opens in a new tab) · <1%
- W‑Shaped Attribution: The B2B Pipeline Model That Outperforms First‑Touch, Last‑Touch, and U‑Shaped (opens in a new tab) · <1%
- 2%
- Challenges in B2B Marketing Attribution Modeling (opens in a new tab) · 1%
- which is the best software for tracking marketing attribution (opens in a new tab) · <1%
- Revenue attribution platforms (opens in a new tab) · <1%
- What attribution tools/software are you guys using? (opens in a new tab) · <1%
- Most B2B marketing teams cannot answer "which programs influenced pipeline last quarter." Here is why, and how to fix it. (opens in a new tab) · <1%
- The Best Attribution Tools in 2025 (opens in a new tab) · <1%
The page AI cites most for HockeyStack
