Whitening Toothpaste for Sensitive Teeth in AI answers

Data as of Oct 22, 2026Based on 97 AI responsesReviewed by

How we measure

AI summary

has a wide lead for whitening toothpaste recommended for sensitive teeth. The same pattern holds for sensitive gums, where is also the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#Brand
1For whitening while addressing tooth sensitivity and enamel protection.
2For whitening toothpaste options for people with sensitive teeth.
2For whitening toothpaste options for sensitive teeth or gums.
4For whitening options that address sensitivity.
4
Boka13%
For whitening toothpaste options for sensitive teeth.
4For whitening toothpaste options for people with sensitivity.
4For whitening toothpaste options when sensitivity is a concern.
8For whitening toothpaste options for sensitive teeth or gums.
8For whitening toothpaste options alongside sensitivity concerns.
10
10For whitening options that address sensitivity.
10
10
10
10

Who leads each AI engine

ChatGPT SearchChatGPT Search
Sensodyne
Google AI ModeGoogle AI Mode
Sensodyne
Mentioned in on each engineChatGPT SearchChatGPT SearchGoogle AI ModeGoogle AI Mode

Widest split: Colgate, 39% on ChatGPT Search and 10% on Google AI Mode.

Mentioned in on each AI engine, by brand
BrandChatGPT SearchGoogle AI Mode
Sensodyne92%94%
Colgate39%10%
Crest29%33%
Colgate Optic White Sensitivity Relief33%Outside Google AI Mode's top 25
BokaOutside ChatGPT Search's top 2527%
Arm & HammerOutside ChatGPT Search's top 2525%
UltradentOutside ChatGPT Search's top 2521%
Colgate Optic White4%6%
Hello ProductsOutside ChatGPT Search's top 2519%
Crest 3D White6%Outside Google AI Mode's top 25

Latest insights

Weeks of Jul 27 – Aug 16, 2026 · Since Jul 5

  • Colgate Gap between platforms: ChatGPT Search now mentions Colgate 28 points more often than Google AI Mode in Whitening Toothpaste for Sensitive Teeth, a narrowed gap
  • Crest Gaining: Crest now leads Arm & Hammer in Whitening Toothpaste for Sensitive Teeth, #3 to #5
  • Crest Gaining: Crest moved ahead of Ultradent in Whitening Toothpaste for Sensitive Teeth
  • Arm & Hammer Slipping: Arm & HammerDavids moved ahead of Arm & Hammer in Whitening Toothpaste for Sensitive Teeth
  • Arm & Hammer Slipping: Arm & Hammer's mention rate in Whitening Toothpaste for Sensitive Teeth fell 10 points to 10%
and 1 more insightsee the ranking

Questions and answers

    • I need to find the best toothpaste for sensitive teeth that still helps with whitening.

    • What's the best toothpaste for whitening teeth that is also good for sensitive gums?

    Sources AI cites100

    11% of citations point at the ranked brands’ own sites. nbcnews.com, youtube.com, ada.org are the most-cited sites outside the ranked brands’ own domains.