Data as of Aug 25, 2026 · Based on 974 AI responses · See how Parse measures this
Boardsports Boards and Travel Gear
Parse
https://parse.gl
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A fast-rising recommendation for stable, all-around inflatable paddleboards. | 28% | |
| 2 | Still a popular snowboard pick, despite losing its top overall ranking. | 26% | |
| 3 | Frequently recommended as a higher-performance soft-top surfboard for new surfers. | 25% | |
| 4 | A top contender for versatile, all-terrain snowboards with responsive performance. | 25% | |
| 5 | Praised for stable, easy-to-use, and quality inflatable paddleboards for all-around use. | 24% | |
| 6 | AI's leading choice for all-mountain snowboards and durable, wheeled travel bags. | 23% | |
| 7 | The iconic choice for beginner foam surfboards, valued for stability and safety. | 23% | |
| 8 | Gained significant traction as a versatile, all-mountain snowboard recommendation. | 18% | |
| 9 | 16% | ||
| 10 | 15% | ||
| 11 | 12% | ||
| 12 | 12% | ||
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 11% | ||
| 16 | 10% | ||
| 17 | 10% | ||
| 18 | 8% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 7% | ||
| 22 | 7% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 40% of analyzed answers.
Rose from unmentioned in October to a top-three brand by March.
Dropped from the definitive top pick in October to a secondary option by March.
Mention rate declined from 100% in October to 63% in March.
Emerged in November and immediately became a co-leader with Burton.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 32% | ||
| 28% | 28% | ||
| 26% | 14% | ||
| 23% | 26% | ||
| 26% | 0% |
The two models disagree most about Salomon (ChatGPT #18, Google #7).
Burton Snowboards has climbed to the top rank for boardsports gear, now standing as AI's primary recommendation. This rise occurred as recommendations for all-mountain snowboards shifted significantly, with former leader Jones Snowboards seeing a marked decline.
Across 974 AI responses, ISLE Surf & SUP is mentioned most, named in 28% of them, followed by Jones Snowboards (26%) and Catch Surf (25%).
Parse measures each brand's mention rate — the share of answers naming it — across 974 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The top recommendation has shifted over the observation window. While Jones Snowboards was dominant in October,
Burton Snowboards and
CAPiTA Snowboards have since become the most frequent top picks, with
narrowly leading in March.
What is the best snowboard for an all-mountain rider?
The top recommendation has shifted over the observation window. While Jones Snowboards was dominant in October,
Burton Snowboards and
CAPiTA Snowboards have since become the most frequent top picks, with narrowly leading in March.
BOTE has been the consistent leader for this prompt across the entire window. has also been frequently mentioned, gaining considerable mention share since November to become a solid number-two recommendation ahead of .
Brands mentioned
Brands mentioned
What is the best inflatable stand-up paddleboard?
BOTE has been the consistent leader for this prompt across the entire window.
ISLE Surf & SUP has also been frequently mentioned, gaining considerable mention share since November to become a solid number-two recommendation ahead of
Retrospec.