What does AI recommend for at-home genetic and nutrition testing?

23andMe remains the most-cited service in at-home genetic testing, but its dominance is being challenged. Since late 2025, AI assistants increasingly highlight specialized providers like SelfDecode and Nebula Genomics for actionable health insights and whole-genome data.

Which at-home genetic and nutrition testing brands appear most in AI answers?

Across 1,009 AI responses, SelfDecode is mentioned most, named in 38% of them, followed by 23andMe (31%) and LifeDNA (20%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,009 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best at-home genetic and nutrition testing, according to AI

Data as of Aug 25, 2026 · Based on 1,009 AI responses · See how Parse measures this

At-Home Genetic and Nutrition Testing

279 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best At-Home Genetic and Nutrition Testing, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	SelfDecodeA rising star praised for AI-driven, actionable health and longevity reports.	A rising star praised for AI-driven, actionable health and longevity reports.	38%
2	23andMeThe top-cited incumbent, offering both health and ancestry reports.	The top-cited incumbent, offering both health and ancestry reports.	31%
3	LifeDNA		20%
4	PlexusDx		20%
5	Genova Diagnostics		20%
6	Nebula GenomicsFrequently cited for providing comprehensive whole-genome sequencing (WGS) data.	Frequently cited for providing comprehensive whole-genome sequencing (WGS) data.	18%
7	CircleDNAInitially a top health pick, its visibility significantly declined by early 2026.	Initially a top health pick, its visibility significantly declined by early 2026.	17%
8	VitaminLab		14%
9	Rootine		13%
10	GetTested		13%
11	GetStride		13%
12	Xcode Life		12%
13	Bioniq		12%
14	Shaklee		12%
15	Gene by Gene		12%
16	Any Lab Test Now		10%
17	Persona Nutrition		10%
18	TruDiagnostic		10%
19	Quest Diagnostics		9%
20	Nature's Way		8%
21	MyDNA		8%
22	Blackstone		8%
23	MyNucleus		8%
24	empowerDX		7%
25	10X Health Network		7%
26	Viome		6%
27	GenoPalateEmerged as a top choice specifically for personalized nutritional genomics.	Emerged as a top choice specifically for personalized nutritional genomics.	6%
28	Mosaic Diagnostics		6%
29	Dynamic DNA Labs		5%
30	InsideTracker		5%
31	Nutri-Genetix		5%
32	Ways2Well		4%
33	Vitl		4%
34	TruMe Labs		4%
35	Sequencing.comRecommended for strong data privacy and analyzing raw DNA from other services.	Recommended for strong data privacy and analyzing raw DNA from other services.	4%
36	Vibrant Wellness		4%
37	Hum Nutrition		4%
38	Ulta Lab Tests		3%
39	MTHFRSolve		3%
40	Epigentek		3%
41	The DNA Company		3%
42	Choose Health		3%
43	Nourished		3%
44	Genetic Genie		3%
45	DNA Health Corp		3%
46	Vous Vitamin		3%
47	JIVI		3%
48	Labcorp		3%
49	DHA Lab		3%
50	MapmyGenome		3%
51	StackNinja		3%
52	Doctor's Data		3%
53	DNA Complete		3%
54	Agen Genomics		3%
55	Johns Hopkins Medicine		3%
56	VitaRx		2%
57	AgelessRx		2%
58	Epigenovix Diagnostics		2%
59	Elo Health		2%
60	TailoredHealth		2%
61	Generation Lab		2%
62	Lifey		2%
63	Superpower		2%
64	tellmeGen		2%
65	Amazon		2%
66	EvoDNA		2%
67	MyGevity Health		2%
68	DNA Power		2%
69	Geviti		2%
70	Tally Health		2%
71	Prime Medical Group PLLC		2%
72	Francisco Partners		2%
73	Shed		1%
74	MyGeneFood		1%
75	Genomelink		1%
76	MyHealthspan		1%
77	3X4 Genetics		1%
78	RobGenes		1%
79	NutraHacker		1%
80	Lifecode		1%
81	Reveal My DNA		1%
82	EpiSign		1%
83	easyDNA		1%
84	CRI Genetics		1%
85	Stride		1%
86	Dante Labs		1%
87	Elysium Health		1%
88	Function Health		1%
89	My Toolbox Genomics		1%
90	Mendels		1%
91	Ritual		1%
92	Sampled		1%
93	Enov.One		<1%
94	ExtendingME		<1%
95	Living Young Center		<1%
96	Genetic Lifehacks		<1%
97	Vitaleo		<1%
98	Aniva Health		<1%
99	US BioTek		<1%
100	Promethease		<1%