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BrandsRootine

Rootine in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Rootine

Every shift for Rootine, and the week’s changes by email.

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Latest insights

Rootine logoRootinerootine.com

Rootine sells organic, natural skincare products made with 100% unrefined raw ingredients and formulations that are free of preservatives. The company prioritizes purity and carefully excludes impurities to ensure high-quality products. It operates an online store with customer care, shipping, returns, and promotions such as a 10% welcome discount for first-time shoppers.

Parse Score

77

#4 of 77 in At-Home Genetic and Nutrition Testing

The market map · 5 of 77 labelled

At-Home Genetic and Nutrition Testing →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →TruDiagnosticSelfDecode23andMeRootineInsideTracker
  • Rootine Gap between platforms: PlatformRootine's platform gap in At-Home Genetic and Nutrition Testing narrowed: ChatGPT Search 30.4%, Google AI Mode 13%
  • Rootine Gaining: RankingRootine moved up 2 places to rank #4 of 77 in At-Home Genetic and Nutrition Testing
  • Rootine Gaining: CompetitorRootine moved ahead of Nebula Genomics in At-Home Genetic and Nutrition Testing
  1. Competition23andMe logo23andMe is the top alternative to Rootine logoRootine1 questionView competitors→View competitors
  2. AI perceptionAI rates Rootine logoRootine worse than rivals on price5 answersView attributes

Where Rootine ranks in AI

At-Home Genetic and Nutrition Testing#4
and 6 more shifts in 1 market since Aug 2
→
View attributes
  • Platform visibilityRootine logoRootine is more visible on ChatGPT Search30.4% vs 13%Compare platforms→Compare platforms
  • Market rankingRootine logoRootine climbed to #4 in At-Home Genetic and Nutrition Testing2 placesView market→View market
  • Follow changes to Rootine’s AI visibility

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    AI perception

    AI rates Rootine logoRootine better than rivals on methodology and worse on price

    76%positive
    AttributeWorse than rivalsBetter than rivals
    • methodology7AI rates Rootine better than a rival on methodology in 7 answers, and never worse.
    • price5AI rates Rootine worse than a rival on price in 5 answers, and never better.
    • testing_method3AI rates Rootine better than a rival on testing_method in 3 answers, and never worse.
    • cost3AI rates Rootine worse than a rival on cost in 3 answers, and never better.

    Worse than rivalsBetter than rivals

    Often described as

    personalized · data-driven · comprehensive · precision · best overall · closest match

    Competitors

    Top cited sources

    Questions

    No contexts measured yet.

    • Mention rate
    • 71% · 2 engines

      Excerpts where Rootine appeared in the AI's answer

      ChatGPT Search · excerpt
      Rootine is the closest match to what you described: it uses an at-home finger-prick blood test to personalize vitamin doses, with optional DNA and lifestyle data.
      Google AI Mode · excerpt
      Rootine stands out because it combines lifestyle data, DNA data (via their kit or an upload from 23andMe/Ancestry), and blood test metrics to formulate slow-release micro-bead nutrient packs.
    • 69% · 2 engines

      Excerpts where Rootine appeared in the AI's answer

      Google AI Mode · excerpt
      Rootine (Best for Precision Dosages & DNA/Blood Combo): Rootine is famous for micro-nutritional precision.
      ChatGPT Search · excerpt
      Rootine is one of the few companies centered on blood-based vitamin personalization.
    • 56% · 2 engines

      Excerpts where Rootine appeared in the AI's answer

      ChatGPT Search · excerpt
      Rootine offers personalized daily vitamin packs using blood nutrient data
      ChatGPT Search · excerpt
      Rootine — Probably the closest match to what you described. Rootine says its personalized vitamin packs can be based on a lifestyle assessment, blood-test results, and/or DNA information.

    23andMe logo23andMe is the top alternative to Rootine logoRootine

    • 23andMe logo23andMePicked instead1 question
    • TruDiagnostic logoTruDiagnostic
    • rootine.co (opens in a new tab)40%
    • health.usnews.com (opens in a new tab)9%
    Picked instead
    1 question
  • Tally Health logoTally HealthRanking↑7 to #10
  • Quest Diagnostics logoQuest DiagnosticsRanking↑6 to #8
  • Labcorp logoLabcorpRanking↑1 to #9
  • mysubscriptionaddiction.com (opens in a new tab)
    8%
  • verywellhealth.com (opens in a new tab)7%
  • labs.selfdecode.com (opens in a new tab)5%
  • Platform visibility

    Rootine logoRootine is more visible on ChatGPT Search

    • ChatGPT Search30.4%
    • Google AI Mode13%
    17.4 points