What does AI recommend for pet insurance plans?

Pets Best currently holds the top share of voice in AI-generated pet insurance recommendations, edging out ASPCA Pet Insurance for the leading position. AI models consistently highlight its flexible coverage options and direct-to-vet payment features across diverse owner scenarios.

Which pet insurance plans brands appear most in AI answers?

Across 11,756 AI responses, Pets Best is mentioned most, named in 45% of them, followed by ASPCA (39%) and Lemonade (39%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 11,756 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best pet insurance plans, according to AI

Data as of Aug 25, 2026 · Based on 11,756 AI responses · See how Parse measures this

Pet Insurance Plans

683 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Pet Insurance Plans, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Pets BestFrequently recommended for flexible coverage and direct vet payment options.	Frequently recommended for flexible coverage and direct vet payment options.	45%
2	ASPCA		39%
3	LemonadePraised for fast, app-based claims processing and budget-friendly starting premiums.	Praised for fast, app-based claims processing and budget-friendly starting premiums.	39%
4	Embrace Pet InsuranceNoted for customizable deductibles and strong hereditary condition coverage.	Noted for customizable deductibles and strong hereditary condition coverage.	35%
5	TrupanionRecognized for unlimited lifetime payouts and direct payment at participating clinics.	Recognized for unlimited lifetime payouts and direct payment at participating clinics.	29%
6	Spot Pet InsuranceHighlighted for highly customizable plans and unlimited annual coverage options.	Highlighted for highly customizable plans and unlimited annual coverage options.	25%
7	Figo Pet InsuranceMentioned for user-friendly app features and flexible wellness plan options.	Mentioned for user-friendly app features and flexible wellness plan options.	24%
8	Pumpkin Pet InsuranceRecommended for broad coverage that includes dental illness and behavioral care.	Recommended for broad coverage that includes dental illness and behavioral care.	21%
9	Healthy Paws Pet InsuranceCited for simple, unlimited lifetime coverage without annual payout caps.	Cited for simple, unlimited lifetime coverage without annual payout caps.	21%
10	Fetch Pet Insurance		18%
11	AKC Pet Insurance		18%
12	MetLife Pet Insurance		16%
13	NationwideNoted as the primary provider offering dedicated coverage for exotic and avian pets.	Noted as the primary provider offering dedicated coverage for exotic and avian pets.	14%
14	Pawlicy Advisor		11%
15	MetLife		7%
16	ManyPets		5%
17	Pet Assure		4%
18	Bankrate		3%
19	Progressive		3%
20	NerdWallet		3%
21	Paw Protect		3%
22	Forbes		3%
23	News Corp		3%
24	MoneyGeek		2%
25	Rainwalk Pet Insurance		2%
26	Hartville Pet Insurance		2%
27	PetInsurance		2%
28	Consumer Reports		2%
29	Prudent Pet Insurance		2%
30	ConsumerAffairs		1%
31	Chewy		1%
32	PetMD		1%
33	Reddit		1%
34	Money		1%
35	U.S. News & World Report		1%
36	Pet Partners		1%
37	Blackstone		1%
38	Pet Insurance Review		1%
39	Prime Insurance Solutions		<1%
40	X Insurance		<1%
41	Trustpilot		<1%
42	Experian		<1%
43	Wagmo		<1%
44	Mars, Incorporated		<1%
45	Better Business Bureau		<1%
46	Petplan UK		<1%
47	National Association of Insurance Commissioners		<1%
48	PetPlace		<1%
49	CareCredit		<1%
50	Felix Cat Insurance		<1%
51	Insurify		<1%
52	Investopedia		<1%
53	Liberty Mutual		<1%
54	North American Pet Health Insurance Association (NAPHIA)		<1%
55	American Animal Hospital Association		<1%
56	Compare		<1%
57	Wagbar		<1%
58	State Farm		<1%
59	American Kennel Club		<1%
60	Petwise Insurance		<1%
61	AARDY		<1%
62	Roamly		<1%
63	Yahoo		<1%
64	Kiplinger		<1%
65	Companion Protect		<1%
66	Compare By Review		<1%
67	State of California		<1%
68	Farmers Insurance		<1%
69	Pet Insurance Quotes		<1%
70	VCA Animal Hospitals		<1%
71	Berkshire Hathaway		<1%
72	BestMoney		<1%
73	Alibaba Group		<1%
74	Comcast Corporation		<1%
75	GoCompare		<1%
76	Fetch		<1%
77	Aflac		<1%
78	Meta		<1%
79	WebMD		<1%
80	Alphabet		<1%
81	VetHelpDirect		<1%
82	Pet Insurance Info		<1%
83	Cats.com		<1%
84	PetBenefits		<1%
85	Spot		<1%
86	Paramount Skydance		<1%
87	The Zebra		<1%
88	Odie		<1%
89	Bowman Animal Hospital		<1%
90	Petful		<1%
91	Vocal		<1%
92	Compare the Market		<1%
93	The Pet Doctor, Inc.		<1%
94	Wag!		<1%
95	Petworks		<1%
96	Pet Insurance Gurus		<1%
97	ExoticDirect		<1%
98	Oceanside Veterinary Hospital		<1%
99	Brownsburg Animal Clinic		<1%
100	Reddit Agency Partner Directory		<1%