Who AI recommends, and when it changes.
Data as of Aug 16, 2026 · Based on 53 AI answers · A buyer need in Outdoor Outerwear and Rainwear. · See how Parse measures this
Recommendation share
Patagonia leads at 25% of AI recommendations; Fjällräven follows at 11%.
By platform
Platforms disagree: Oros leads on Google AI Overviews, Patagonia on ChatGPT, Fjällräven Nuuk on ChatGPT Search.
Buyer needs that sit next to this one in the same market.
