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BrandsDuluth Trading Company

How AI describes Duluth Trading Company

Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this

Duluth Trading Company logoDuluth Trading Companyduluthtrading.com

Parse Score

72

#3 of 16 in Durable Workwear Clothing

Strength59/ 100
Reach68/ 100
Authority52/ 100

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Tone of voice

86% of how AI describes Duluth Trading Company reads positive.

Words AI uses

AI reaches for durable · comfortable · rugged when it describes Duluth Trading Company.

Rivals

Darn Tough is the brand AI weighs against Duluth Trading Company most, and it leads on hiking sock durability.

Sources

reddit.com shapes more of what AI says about Duluth Trading Company than any other source, at 22% of its citations.

duluthtrading.com · forbes.com · facebook.com · menswearhouse.com

AI questions where Duluth Trading Company appears

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The market map

Durable Workwear Clothing →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →CarharttDickiesDuluth Trading C…Truewerk1620 WorkwearDUERBackcountryKÜHLHuckberryAriatMilwaukee ToolPranaFXD WorkwearWrangler Riggs W…

Where AI ranks Duluth Trading Company

Durable Workwear Clothing#3
#21
  • High-performance winter jackets#16
#25
#77
  • Hiking sock durability#8
Sleepwear and Bed Linens
  • Cooling sleepwear for hot sleepers#7
DDarn ToughContested

  • Excerpts where Duluth Trading Company appeared in the AI's answer

    ChatGPT Search · excerpt
    Duluth Trading Company Fire Hose Flex pants — great if you want a tougher fabric with more stretch and comfort for bending and squatting.

  • Excerpts where Duluth Trading Company appeared in the AI's answer

    Google AI Mode · excerpt
    Duluth Trading Company: The Men's Whaleback Waterproof Insulated Parka Go to product viewer dialog for this item. is noted for being 100% waterproof

  • Excerpts where Duluth Trading Company appeared in the AI's answer

    Google AI Mode · excerpt
    Duluth Trading Company: Recommended for durable, high-quality jeans with comfort features like the Crouch Gusset and deep pockets.