What does AI recommend for car insurance quotes comparison?

GEICO continues to lead AI-generated recommendations for car insurance, frequently cited for its low rates and digital experience. However, since October 2025, State Farm has slipped from the #2 position to #5, as AI assistants increasingly favor a mix of competitors like Travelers, USAA, and Progressive.

Which car insurance quotes comparison brands appear most in AI answers?

Across 2,409 AI responses, Berkshire Hathaway is mentioned most, named in 71% of them, followed by USAA (67%) and State Farm (66%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,409 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best car insurance quotes comparison, according to AI

Data as of Aug 25, 2026 · Based on 2,409 AI responses · See how Parse measures this

Car Insurance Quotes Comparison

760 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Car Insurance Quotes Comparison, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Berkshire Hathaway		71%
2	USAATop-tier rates and service, but recommended exclusively for military members and veterans.	Top-tier rates and service, but recommended exclusively for military members and veterans.	67%
3	State FarmOften cited for its large agent network and personalized local service.	Often cited for its large agent network and personalized local service.	66%
4	TravelersFrequently named best overall value, combining competitive rates with good service.	Frequently named best overall value, combining competitive rates with good service.	65%
5	ProgressiveA strong choice for flexible coverage and usage-based discount programs.	A strong choice for flexible coverage and usage-based discount programs.	53%
6	Erie InsurancePraised for high customer satisfaction and reliable claims handling.	Praised for high customer satisfaction and reliable claims handling.	46%
7	NationwideA solid all-around option balancing price, service, and coverage extras.	A solid all-around option balancing price, service, and coverage extras.	38%
8	AmicaPraised for exceptional customer service, justifying its slightly higher premiums for some.	Praised for exceptional customer service, justifying its slightly higher premiums for some.	35%
9	Auto-Owners InsuranceStrong regional choice known for good value and high customer service ratings.	Strong regional choice known for good value and high customer service ratings.	33%
10	Allstate		24%
11	American Family Insurance		19%
12	Liberty Mutual		13%
13	The ZebraIncreasingly mentioned as a primary tool for comparing multiple quotes simultaneously.	Increasingly mentioned as a primary tool for comparing multiple quotes simultaneously.	13%
14	Insurify		10%
15	Farmers Insurance		9%
16	Dairyland Insurance		7%
17	NerdWallet		7%
18	ProgressiveA strong choice for flexible coverage and usage-based discount programs.	A strong choice for flexible coverage and usage-based discount programs.	6%
19	UnitedHealthcare		6%
20	CVS Health		5%
21	J.D. Power		5%
22	Mercury Insurance		5%
23	Cigna		5%
24	American Automobile Association (AAA)		5%
25	Country Financial		4%
26	Bankrate		4%
27	NJM Insurance Group		4%
28	Compare		4%
29	American National Insurance Company		3%
30	New York Life		3%
31	A.M. Best		3%
32	Chubb		3%
33	Policygenius		3%
34	Kaiserpermanente		3%
35	Acuity		2%
36	The Hartford		2%
37	Northwestern Mutual		2%
38	National Association of Insurance Commissioners		2%
39	MoneyGeek		2%
40	The General		2%
41	Blue Cross Blue Shield Association		2%
42	Texas Farm Bureau Insurance		2%
43	Forbes		2%
44	Oscar Health		2%
45	MassMutual		2%
46	Root Insurance		2%
47	Anthem		2%
48	U.S. News & World Report		2%
49	Ambetter Health		2%
50	AutoInsurance.com		2%
51	MetLife		2%
52	Molina Healthcare		2%
53	Wawanesa		2%
54	WalletHub		2%
55	Consumer Reports		2%
56	News Corp		1%
57	National General		1%
58	Mutual of Omaha		1%
59	MAPFRE Insurance		1%
60	Safeco Insurance		1%
61	Elevance Health		1%
62	Plymouth Rock Assurance		1%
63	Shelter Insurance		1%
64	Insurance.com		1%
65	Guardian Life		1%
66	ValuePenguin		<1%
67	Lincoln Financial Group		<1%
68	Experian		<1%
69	Aflac		<1%
70	Blue Cross and Blue Shield of Texas		<1%
71	NYCM Insurance		<1%
72	Centene		<1%
73	Blue Shield of California		<1%
74	AIG		<1%
75	HealthCare.gov		<1%
76	Direct Auto		<1%
77	Comcast Corporation		<1%
78	Anthem Blue Cross		<1%
79	LendingTree		<1%
80	Kemper		<1%
81	PEMCO Insurance		<1%
82	Westfield Insurance		<1%
83	Insure		<1%
84	eHealth		<1%
85	AARP		<1%
86	CareSource		<1%
87	Insurance Information Institute		<1%
88	Better Business Bureau		<1%
89	Grange Insurance		<1%
90	Yahoo		<1%
91	Farm Bureau Financial Services		<1%
92	Pacific Life		<1%
93	InsuredBetter		<1%
94	Baylor Scott & White Health Plan		<1%
95	State of California		<1%
96	Humana		<1%
97	Transamerica		<1%
98	AmeriHealth		<1%
99	Freeway Insurance		<1%
100	Florida Blue		<1%