The top three brands captured 21.3% of direct mentions in Knowledge Base and Wiki Software.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 5,228 AI responses · See how Parse measures this
Knowledge Base and Wiki Software
Parse
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Notion and Whiteboards are the most frequently cited knowledge base solutions in current AI responses. This category remains highly contested, with both platforms experiencing significant interest across all analyzed prompts.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Flexible all-in-one workspace with AI-powered search and databases. | 62% | |
| 2 | Purpose-built knowledge platform specialized for structured SaaS documentation. | 59% | |
| 3 | 38% | ||
| 4 | 37% | ||
| 5 | AI-powered knowledge retrieval that surfaces verified information in Slack. | 33% | |
| 6 | 29% | ||
| 7 | Simple self-hosted wiki using structured book and chapter layouts. | 23% | |
| 8 | Async-friendly wiki with AI search designed for distributed teams. | 22% | |
| 9 | Clean, intuitive wiki interface focusing on fast knowledge discovery. | 21% | |
| 10 | 20% | ||
| 11 | 19% | ||
| 12 | 18% | ||
| 13 | 15% | ||
| 14 | 15% | ||
| 15 | 14% | ||
| 16 | 13% | ||
| 17 | 12% | ||
| 18 | 12% | ||
| 19 | 10% | ||
| 20 | Customizable open-source platform supporting Markdown and modular search. | 9% | |
| 21 | 9% | ||
| 22 | AI-powered knowledge retrieval that surfaces verified information in Slack. | 9% | |
| 23 | 9% | ||
| 24 | 8% | ||
| 25 | 8% |
Who wins on each AI
The same market, seen by two models.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 74% | 61% | ||
| 43% | 53% | ||
| 38% | 27% | ||
| 25% | 19% | ||
| 0% | 25% |
The two models disagree most about Intercom (ChatGPT #8, Google #21) and BookStack (ChatGPT #15, Google #7).
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 30% of analyzed answers.
Share of direct mentions
share of answers
Share of supported contexts
share of answers
Share of direct mentions
share of answers
Notion and Confluence Whiteboards are the most frequently cited knowledge base solutions in current AI responses. This category remains highly contested, with both platforms experiencing significant interest across all analyzed prompts.
Across 5,228 AI responses, Notion is mentioned most, named in 62% of them, followed by Document360 (59%) and Zendesk (38%).
Parse measures each brand's mention rate — the share of answers naming it — across 5,228 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The conversation has shifted from a broad list of wiki tools toward more structured, scalable options like Confluence and
Notion. Google AI Overviews and ChatGPT emphasize the divide between self-hosted open-source software and managed SaaS solutions.
Brands mentioned
What is the best internal wiki software?
The conversation has shifted from a broad list of wiki tools toward more structured, scalable options like Confluence and
Notion. Google AI Overviews and ChatGPT emphasize the divide between self-hosted open-source software and managed SaaS solutions.
Responses consistently highlight the move toward AI integration in office suites like Microsoft 365 and
. By mid-2026, the focus expanded to include specialized creative and coding suites like and Copilot.
+2 more
share of answers
Brands mentioned
Which software suites offer top AI-powered tools?
Responses consistently highlight the move toward AI integration in office suites like Microsoft 365 and
Google Workspace. By mid-2026, the focus expanded to include specialized creative and coding suites like
Adobe and
GitHub Copilot.
The market map
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