The top three brands captured 18.3% of direct mentions in Home Spa and Wellness Products.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 2,751 AI responses · See how Parse measures this
Home Spa and Wellness Products
Parse
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The Home Depot maintained its rank as the most frequently cited brand for home spa and wellness products between October 2025 and March 2026. The most significant shift in AI responses was the rapid ascent of specialized sauna and sauna blanket brands, with rocketing from rank #40 to #6 overall.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Dominant leader for infrared sauna blankets, often named 'best overall'. | 25% | |
| 2 | A fast-rising brand for value-focused infrared sauna blankets. | 23% | |
| 3 | Top recommended brand for full-spectrum home infrared saunas. | 21% | |
| 4 | Rising specialist for low-EMF infrared sauna blankets with safety features. | 18% | |
| 5 | 15% | ||
| 6 | The undisputed top choice for finishing sea salt, praised by chefs. | 14% | |
| 7 | 9% | ||
| 8 | 9% | ||
| 9 | Cited as a top brand for jade and sculpting face rollers. | 9% | |
| 10 | 7% | ||
| 11 | 7% | ||
| 12 | 7% | ||
| 13 | 7% | ||
| 14 | 7% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 6% | ||
| 18 | 6% | ||
| 19 | 5% | ||
| 20 | 5% | ||
| 21 | 5% | ||
| 22 | Frequently cited for budget-friendly items like inflatable hot tubs and LED mirrors. | 5% | |
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
youtube.com is the page AI reaches for most here, cited in 27% of analyzed answers.
Share of direct mentions
share of answers
Rose from an overall rank of #40 in Oct 2025 to #6 by Mar 2026.
Climbed from #96 to #7 overall between Oct 2025 and Mar 2026.
Dropped from #2 to #4 in overall brand citations since Oct 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 25% | ||
| 25% | 21% | ||
| 17% | 15% | ||
| 15% | 15% | ||
| 16% | 0% |
The two models disagree most about Royal Craft Wood (ChatGPT #11, Google #23) and Golden Designs Inc (ChatGPT #19, Google #9).
The Home Depot maintained its rank as the most frequently cited brand for home spa and wellness products between October 2025 and March 2026. The most significant shift in AI responses was the rapid ascent of specialized sauna and sauna blanket brands, with HigherDOSE rocketing from rank #40 to #6 overall.
Across 2,751 AI responses, HigherDOSE is mentioned most, named in 25% of them, followed by LifePro Fitness (23%) and Sun Home Saunas (21%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,751 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Throughout the observed period, AI responses consistently recommended a mix of big-box retailers like The Home Depot and
Walmart, and online specialists such as MyHotTub.com and Aqua Living Stores. Later responses in 2026 began to more frequently include factory-direct brands and marketplaces like
Wayfair, while early recommendations focused on a smaller set of online stores. Google AI Overviews often provided more direct links and compiled lists, while ChatGPT offered detailed product examples.
where can I buy hot tubs online?
Throughout the observed period, AI responses consistently recommended a mix of big-box retailers like The Home Depot and
Walmart, and online specialists such as MyHotTub.com and Aqua Living Stores. Later responses in 2026 began to more frequently include factory-direct brands and marketplaces like
Wayfair, while early recommendations focused on a smaller set of online stores. Google AI Overviews often provided more direct links and compiled lists, while ChatGPT offered detailed product examples.
Similar to the other hot tub prompt, AI recommendations evolved from a mix of big retailers and specialists to a more consolidated list featuring The Home Depot, MyHotTub.com, and factory-direct brands like Aqua Living Stores. In late 2025 and early 2026, ChatGPT and Google AI began citing a wider array of brands including Lifesmart Spas and AquaRest, often with specific model examples. and also became more common as sources for inflatable and plug-and-play options.
Brands mentioned
where can i buy a hottub online?
Similar to the other hot tub prompt, AI recommendations evolved from a mix of big retailers and specialists to a more consolidated list featuring The Home Depot, MyHotTub.com, and factory-direct brands like Aqua Living Stores. In late 2025 and early 2026, ChatGPT and Google AI began citing a wider array of brands including Lifesmart Spas and AquaRest, often with specific model examples.
Walmart and
Wayfair also became more common as sources for inflatable and plug-and-play options.