What does AI recommend for home equity loan & heloc options?

U.S. Bank maintains its lead in AI recommendations for home equity loans, holding the top position since October 2025. The landscape is shifting as Bank of America has surged to the #2 spot, creating tight competition among major national banks for visibility.

Which home equity loan & heloc options brands appear most in AI answers?

Across 2,313 AI responses, Bank of America is mentioned most, named in 37% of them, followed by Rocket Mortgage (37%) and Navy Federal Credit Union (28%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,313 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best home equity loan & HELOC options, according to AI

Data as of Aug 25, 2026 · Based on 2,313 AI responses · See how Parse measures this

Home Equity Loan & HELOC Options

459 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Home Equity Loan & HELOC Options, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Bank of AmericaSurged to the #2 position, often cited for flexible HELOC options.	Surged to the #2 position, often cited for flexible HELOC options.	37%
2	Rocket MortgagePraised for its online application process and strong customer service.	Praised for its online application process and strong customer service.	37%
3	Navy Federal Credit UnionA strong choice for military members, offering up to 100% LTV.	A strong choice for military members, offering up to 100% LTV.	28%
4	JPMorgan Chase		24%
5	PNC BankGaining visibility, highlighted for its HELOCs with fixed-Rate lock features.	Gaining visibility, highlighted for its HELOCs with fixed-Rate lock features.	21%
6	U.S. BankMaintains top rank, noted for high loan amounts and national availability.	Maintains top rank, noted for high loan amounts and national availability.	18%
7	PenFed Credit Union		15%
8	Better		15%
9	Bankrate		12%
10	Wells Fargo		10%
11	SoFi		8%
12	Alliant Credit Union		8%
13	Flagstar Bank		8%
14	Pennymac		8%
15	Veterans United Home Loans		7%
16	Rate		7%
17	New American Funding		7%
18	BMOPraised for a diverse product lineup with low or no closing costs.	Praised for a diverse product lineup with low or no closing costs.	6%
19	Guild Mortgage		5%
20	NerdWallet		5%
21	Connexus Credit UnionFrequently cited credit union, good for small loans and no-appraisal options.	Frequently cited credit union, good for small loans and no-appraisal options.	5%
22	FigureOnline lender that saw a significant drop in mentions after late 2025.	Online lender that saw a significant drop in mentions after late 2025.	5%
23	Third Federal Savings & Loan		5%
24	RenoFi		5%
25	CrossCountry Mortgage		4%
26	LendingTree		4%
27	North Carolina State Employees' Credit Union		4%
28	Truist		4%
29	TD Canada Trust		3%
30	FourLeaf Federal Credit Union		3%
31	LoanDepot		3%
32	Citi		3%
33	Investopedia		3%
34	APG Federal Credit Union		3%
35	Consumer Financial Protection Bureau		3%
36	Experian		3%
37	NBKC Bank		2%
38	Freddie Mac		2%
39	The Mortgage Reports		2%
40	Fannie Mae		2%
41	BankFive		2%
42	Aven		2%
43	BBusiness Insider		2%
44	Discover		2%
45	MIDFLORIDA Credit Union		2%
46	Federal Trade Commission (FTC)		1%
47	First Federal Bank		1%
48	Forbes		1%
49	M&T Bank		1%
50	Comcast Corporation		1%
51	Andrews Federal Credit Union		1%
52	American Financing		1%
53	U.S. Department of Housing and Urban Development		1%
54	UW Credit Union		1%
55	Fairway Independent Mortgage		1%
56	CAP Center		1%
57	Zillow Home Loans		1%
58	1st United Credit Union		1%
59	Kiplinger		1%
60	Fifth Third Bank		1%
61	AP News		1%
62	Credit Union of Southern California		1%
63	Star One Credit Union		1%
64	Money		1%
65	Regions Bank		1%
66	Summit Credit Union		<1%
67	Yahoo		<1%
68	Ally		<1%
69	Huntington Bank		<1%
70	State of California		<1%
71	Homesite		<1%
72	Space Coast Credit Union		<1%
73	Equifax		<1%
74	Kennebunk Savings		<1%
75	Gate City Bank		<1%
76	Fox Corporation		<1%
77	United Wholesale Mortgage		<1%
78	Exchange Bank of Northeast Missouri		<1%
79	AMRES		<1%
80	Point		<1%
81	First Federal Bank		<1%
82	Paramount Skydance		<1%
83	KeyBank		<1%
84	Norway Savings Bank		<1%
85	Reach Home Loans		<1%
86	New York State Homes and Community Renewal (HCR)		<1%
87	Citizens Bank		<1%
88	ProFed Credit Union		<1%
89	GO Mortgage		<1%
90	Salem Five		<1%
91	Achieve		<1%
92	Trovy		<1%
93	Fortune		<1%
94	FNBO (First National Bank of Omaha)		<1%
95	Comerica Bank		<1%
96	NewRez		<1%
97	Carrington Mortgage Services		<1%
98	Alphabet		<1%
99	Mortgage.com		<1%
100	Better		<1%