Home Equity Loan & HELOC Options | Parse

Home Equity Loan & HELOC Options in AI answers

Data as of Oct 14, 2026Based on 447 AI responsesReviewed by Dimitry Apollonsky

AI summary

U.S. Bank and Navy Federal Credit Union run nearly neck and neck for home equity recommendations, with U.S. Bank frequently suggested for standalone equity borrowing with no closing costs. For mortgage refinancing and first-time buyer questions, Rocket Mortgage is the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	U.S. Bank 38% home equity borrowing with high limits and covered basic closing costs	home equity borrowing with high limits and covered basic closing costs	38%
2	Navy Federal Credit Union 38% military-affiliated borrowers seeking lower rates and fee-free home equity loans	military-affiliated borrowers seeking lower rates and fee-free home equity loans	38%
3	Rocket Mortgage 36% fast digital applications and standalone equity loans with transparent rates	fast digital applications and standalone equity loans with transparent rates	36%
4	Bank of America 32% traditional HELOC options with no closing costs and fee discounts	traditional HELOC options with no closing costs and fee discounts	32%
5	PNC Bank 21% in-person banking reliability and digital tools for comparing rate quotes	in-person banking reliability and digital tools for comparing rate quotes	21%
6	Fifth Third Bank 20% flexible rate locks and promotional rates across its operating states	flexible rate locks and promotional rates across its operating states	20%
7	PenFed Credit Union 18% low rates and nationwide availability for credit union members	low rates and nationwide availability for credit union members	18%
8	Better 17% streamlined online mortgage refinancing with competitive pricing	streamlined online mortgage refinancing with competitive pricing	17%
9	Bankrate 17% side-by-side borrowing calculators and multi-lender home equity comparisons	side-by-side borrowing calculators and multi-lender home equity comparisons	17%
10	Third Federal Savings & Loan 14% low-cost home equity loans and traditional equity borrowing options	low-cost home equity loans and traditional equity borrowing options	14%
11	ChaseOwned by JPMorgan Chase 14%		14%
12	Figure 13%		13%
13	Connexus Credit Union 13%		13%
14	RenoFi 13%		13%
15	BMO 11%		11%
16	Springeq 11%		11%
17	Regions Bank 10%		10%
18	LoanDepot 10%		10%
19	NerdWallet 8%		8%
20	Truist 8%		8%
21	TD Canada Trust · tdbank.comOwned by TD Canada Trust 7%		7%
22	Alliant Credit Union 7%		7%
23	Wells Fargo 6%		6%
24	LendingTree 5%		5%
25	SoFi 4%		4%
26	Achieve 4%		4%
27	Pennymac 4%		4%
28	Consumer Financial Protection Bureau 3%		3%
29	Rate 3%		3%
30	AmeriSave Mortgage Corporation 3%		3%
31	Sage Home Loans 3%		3%
32	Citizens Bank 3%		3%
33	Zillow 2%		2%
34	CrossCountry Mortgage 2%		2%
35	Discover Home LoansDiscover product line 2%		2%
36	Tomo 2%		2%
37	Discover 2%		2%
38	New American Funding 1%		1%
39	North Carolina State Employees' Credit Union 1%		1%
40	Chase Home LendingJPMorgan Chase product line 1%		1%
41	KeyBank 1%		1%
42	Calculator.net 1%		1%
43	Citi 1%		1%
44	TD Canada Trust · td.com 1%		1%
45	BECU 1%		1%
46	Fannie Mae YourhomeFannie Mae product line 1%		1%
47	Fannie Mae 1%		1%
48	Equitable Lending 1%		1%
49	Internal Revenue Service 1%		1%
50	Realtor.comOwned by News Corp 1%		1%
51	DuPage Credit Union 1%		1%
52	Federal Housing Administration (FHA)U.S. Department of Housing and Urban Development product line 1%		1%
53	JPMorgan Chase 1%		1%
54	Utah First Credit Union 1%		1%
55	M&T Bank 1%		1%
56	Flagstar Bank 1%		1%
57	Veterans United Home Loans 1%		1%
58	Hometap 1%		1%
59	Upstart 1%		1%
60	MyHome by Freddie MacFreddie Mac product line 1%		1%
61	First American Bank 1%		1%
62	Refi 1%		1%
63	U.S. Department of Housing and Urban Development 1%		1%
64	Mutual of Omaha Mortgage 1%		1%
65	First Access Lending 1%		1%
66	Ascend Federal Credit Union 1%		1%
67	Freddie Mac 1%		1%
68	Calculator.com 1%		1%
69	Andrews Federal Credit Union 1%		1%
70	Fairway Independent Mortgage 1%		1%
71	Frost Bank 1%		1%
72	PNC Mortgage 1%		1%
73	FourLeaf Federal Credit Union 1%		1%
74	NewRez 1%		1%
75	Bay Equity Home Loans 1%		1%
76	Equity Capital Home Loans 1%		1%
77	Axent Funding <1%		<1%
78	Credit Union of Southern California <1%		<1%
79	Travis Credit Union <1%		<1%
80	Trustco Bank <1%		<1%
81	MIDFLORIDA Credit Union <1%		<1%
82	Bellwether Community Credit Union <1%		<1%
83	Alabama Credit Union <1%		<1%
84	United States Department of Agriculture (USDA)<1%		<1%
85	Northwest Federal Credit Union <1%		<1%
86	HACU (Hispanic Association of Colleges and Universities)<1%		<1%
87	Sacramento Credit Union <1%		<1%
88	Quorum Federal Credit Union <1%		<1%
89	NBKC Bank <1%		<1%
90	PrimeLending <1%		<1%
91	Lower <1%		<1%
92	Consumers Credit Union <1%		<1%
93	Equity Smart Home Loans <1%		<1%
94	Self-Help Federal Credit Union <1%		<1%
95	Equity Flexline <1%		<1%
96	Home Federal Bank of Tennessee <1%		<1%
97	Simplist <1%		<1%
98	Movement Mortgage <1%		<1%
99	Equity Now Inc.<1%		<1%
100	RedfinOwned by Rocket Homes <1%		<1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Rocket Mortgage, 21% on ChatGPT Search and 51% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
U.S. Bank	39%	37%
Navy Federal Credit Union	23%	52%
Rocket Mortgage	21%	51%
Bank of America	29%	36%
PNC Bank	13%	29%
Fifth Third Bank	16%	23%
PenFed Credit Union	19%	18%
Better	20%	15%
Bankrate	14%	19%
Third Federal Savings & Loan	7%	22%

Home Equity Loan & HELOC Options in AI answers

Most-mentioned brands

Latest insights

Recommendations by AI engine

Different leaders by AI engine

Questions and answers

Sources AI cites5

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Questions and answers

AI engine	Leading brand
ChatGPT Search	Alliant Credit Union
Google AI Mode	Rocket Mortgage