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BrandsRealtor.com

How AI describes Realtor.com

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Realtor.com logoRealtor.comrealtor.com

Realtor.com is a consumer real estate marketplace that helps people buy, rent, and sell homes and access tools such as home value estimates and mortgage resources. It provides property listings, recently sold data, mortgage rates, pre-approval, and resources for real estate professionals, reflecting its branding as the #1 site real estate professionals trust. The site covers numerous markets and cities, including apartment listings and new homes, and offers a mobile app for on-the-go searching.

Ownership
Part ofNews Corp logoNews Corp
Realtor.com logoRealtor.com

Parse Score

85.6

#2 of 151 in Real Estate Tools and Services

Strength76/ 100
Reach67/ 100
Authority61/ 100

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How AI talks about Realtor.com

Long-term rental searchHome buyer MLS search

Tone of voice

56% of how AI describes Realtor.com reads positive.

Words AI uses

AI reaches for accurate · reliable · detailed when it describes Realtor.com.

Rivals

News Corp is the brand AI weighs against Realtor.com most.

Sources

realtor.com shapes more of what AI says about Realtor.com than any other source, at 23% of its citations.

reddit.com · parse.gl · nar.realtor · appverticals.com

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The market map

Real Estate Tools and Services →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →HomesiteNews CorpRedfinOpendoorOfferpadHomeLightHomeVestorsHouzeoMatterportHomes.comReal GeeksShowcase IDXCloudPanoMarket Leader

Where AI ranks Realtor.com

Real Estate Tools and Services#2
#13
#66
News Corp logoNews Corp