What does AI recommend for privacy-focused web analytics tools?

Plausible Analytics remains the top recommended tool for simple, privacy-focused web analytics in AI-generated responses. However, the space below it is increasingly crowded, with tools like Matomo, Umami, and Simple Analytics rapidly gaining ground and creating a tight pack of viable alternatives.

Which privacy-focused web analytics tools brands appear most in AI answers?

Across 718 AI responses, Plausible Analytics is mentioned most, named in 75% of them, followed by Matomo (63%) and Simple Analytics (50%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 718 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best privacy-focused web analytics tools, according to AI

Data as of Aug 25, 2026 · Based on 718 AI responses · See how Parse measures this

Privacy-Focused Web Analytics Tools

205 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Privacy-Focused Web Analytics Tools, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Plausible AnalyticsThe consistent top choice for simple, lightweight, and privacy-first analytics.	The consistent top choice for simple, lightweight, and privacy-first analytics.	75%
2	MatomoPositioned as the powerful, feature-rich alternative, especially for self-hosting and data control.	Positioned as the powerful, feature-rich alternative, especially for self-hosting and data control.	63%
3	Simple AnalyticsFrequently cited for its extreme simplicity and cookieless-by-design approach.	Frequently cited for its extreme simplicity and cookieless-by-design approach.	50%
4	Fathom AnalyticsA top contender, noted for being a polished and easy-to-use option.	A top contender, noted for being a polished and easy-to-use option.	45%
5	UmamiA fast-rising favorite, praised as a free, lightweight, self-hosted option.	A fast-rising favorite, praised as a free, lightweight, self-hosted option.	34%
6	Apitally		23%
7	Moesif		15%
8	Cloudflare		11%
9	Pirsch		11%
10	PostHogGaining mentions for product analytics features beyond simple web traffic.	Gaining mentions for product analytics features beyond simple web traffic.	10%
11	GoatCounterA niche, open-source recommendation for minimal and lightweight tracking.	A niche, open-source recommendation for minimal and lightweight tracking.	9%
12	Grafana		9%
13	Usermaven		8%
14	Clicky		8%
15	Salt Security		7%
16	Piwik PRO		7%
17	Traceable AI		7%
18	Prometheus		6%
19	Alphabet		6%
20	Akamai		5%
21	Electerious		4%
22	OpenTelemetry		4%
23	Treblle		4%
24	Elastic		4%
25	Akto		4%
26	Protecto		3%
27	Aptabase		3%
28	Gravitee.io		3%
29	Microanalytics		3%
30	Fathom HQ		3%
31	Tyk		3%
32	Levo AI		3%
33	Apache Software Foundation		3%
34	API Analytics		3%
35	Bruno		2%
36	Imperva		2%
37	Userbird		2%
38	Swetrix		2%
39	TelemetryDeck		2%
40	Zuplo		2%
41	SigNoz		2%
42	Cequence		2%
43	Datadog		2%
44	TinyAnalytics		2%
45	GoAccess		2%
46	Postman		2%
47	Open Web Analytics		2%
48	Cabin		2%
49	42Crunch		2%
50	Kong		2%
51	ClickHouse		1%
52	Respectlytics		1%
53	Insomnia		1%
54	Prisme Analytics		1%
55	Privacy Analytics		1%
56	Hotjar		1%
57	Wallarm		1%
58	Counter		1%
59	OpenPanel		1%
60	Metlo		1%
61	Vemetric		1%
62	Microsoft		1%
63	LinkedIn		1%
64	Rybbit		<1%
65	Granica		<1%
66	Wiz		<1%
67	Skyflow		<1%
68	OneTrust		<1%
69	Mixpanel		<1%
70	Check Point		<1%
71	Koko Analytics		<1%
72	Automattic		<1%
73	Snowplow		<1%
74	Hoppscotch		<1%
75	Seline		<1%
76	Palo Alto Networks		<1%
77	Requestly		<1%
78	Ackee		<1%
79	Adobe		<1%
80	Amazon		<1%
81	WP Statistics		<1%
82	MonsterInsights		<1%
83	Fathom		<1%
84	PrivateAnalytix		<1%
85	Countly		<1%
86	Anonymization API		<1%
87	Glancelytics		<1%
88	Knowi		<1%
89	Fast Analytics		<1%
90	arXiv		<1%
91	GoSquared		<1%
92	Mitzu		<1%
93	Cookiebot		<1%
94	Medama		<1%
95	Atatus		<1%
96	Piano		<1%
97	StackHawk		<1%
98	TWIPLA		<1%
99	Protegrity		<1%
100	Shynet		<1%