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etracker provides privacy-friendly web analytics and marketing measurement with consent management, tag management, and cookieless/server-side tracking to analyze websites while complying with GDPR. The platform offers an all-in-one dashboard and modules for onsite, store, UX, marketing, and app analytics, plus data pipelines to connect raw data to BI and data warehouses. It integrates with major advertising platforms (Google Ads, Meta, TikTok, Microsoft Ads) to feed conversions and optimize campaigns, with data stored in Germany.
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