What AI says about Zillow
Data as of Oct 25, 2026Based on 13,693 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Zillow is an online real estate marketplace offering property listings for buyers and renters, agent connections, and coverage through Zillow Insurance Services. It is among the brands most often named when buyers look to browse home listings, find long-term rental properties, or request quick renters insurance quotes.
Products
3%
of AI answers about Zillow and its rivals · since Jul 5
The market map
Real Estate Tools and ServicesMentioned in
- 1ZillowMentioned in 44%Avg. position 3.8
- 1Realtor.comMentioned in 38%Avg. position 4.4
- 3RedfinMentioned in 31%Avg. position 3.7
- 4OpendoorMentioned in 17%Avg. position 4.1
- 4REDXMentioned in 16%Avg. position 7.4
- 4Real GeeksMentioned in 15%Avg. position 5.9
- 4CINCMentioned in 15%Avg. position 5.9
- 4Homes.comMentioned in 13%Avg. position 5.5
- 4SmartZipMentioned in 13%Avg. position 7.9
- 11Market LeaderMentioned in 12%Avg. position 4.5
- 11OfferpadMentioned in 12%Avg. position 4.2
- 11HomeLightMentioned in 11%Avg. position 5.9
- 11SoldMentioned in 11%Avg. position 9.0
- 11MatterportMentioned in 9%Avg. position 2.8
Where Zillow ranks in AI
- Real Estate Tools and Services#1 · 44%
- Consumer Decision Support Tools#8 · 2%
- Real Estate CRM Software#29 · 3%
- Home Equity Loan & HELOC Options#33 · 2%
- Consumer Cameras, Webcams, and Drones#39 · 1%
- Personal Budgeting & Finance Apps#44 · <1%
- Travel Planning & Accommodation Platforms#47 · 1%
- Property Management Software & Services#51 · 1%
- Insurance Quote Comparison Tools#66 · <1%
- Marketing & Client Acquisition Tools#82 · 1%
- Home Staging Furniture Rental Services#86 · <1%
- Hospitality Revenue Management Software#159 · <1%
Topics where AI mentions Zillow
- Home listing search platformsReal Estate Tools and Services98%Rank #1
- Mentioned in
- What's the best platform to browse home listings? Looking to buy $300-700k+on this question95%
Excerpts where Zillow appeared in the AI's answer
Google AI ModeSep 5, 2026, Google AI Mode Zillow is the best overall platform to begin browsing home listings in the $300,000 to $700,000 range
Google AI ModeAug 28, 2026, Google AI Mode Zillow is the best overall platform to browse home listings in the $300,000–$700,000 price range
- Real estate transaction supportReal Estate Tools and Services73%Rank #1
- Property virtual toursReal Estate Tools and Services92%Rank #2
- Mortgage lender searchReal Estate Tools and Services4%Rank #6
- Lead generation websites for real estate agentsReal Estate Tools and Services22%Rank #10
- Guaranteed rental incomeProperty Management Software & Services2%Rank #8
- Professional home staging services with modern furnitureHome Staging Furniture Rental Services2%Rank #9
- Net worth tracking appsPersonal Budgeting & Finance Apps2%Rank #13
- Free property management software for small landlords
- Rent collection and payment processing
- Tenant screening services
- Renters insurance
- Hotel market analytics and benchmarking
- Homeowner's insurance comparison platform
- Mentioned in
- what services help me buy and sell houses easily?on this question80%
Excerpts where Zillow appeared in the AI's answer
Google AI ModeSep 23, 2026, Google AI Mode Platforms like Zillow and Realtor.com remain the gold standard for scanning the market
Google AI ModeSep 20, 2026, Google AI Mode Zillow : The gold standard for browsing inventory, estimating property values via the "Zestimate,"
- I'm looking to buy a house and need to understand my borrowing power. Is there a good home equity calculator online?on this question23%
Excerpts where Zillow appeared in the AI's answer
Google AI ModeSep 19, 2026, Google AI Mode Zillow Affordability Calculator : Great for interactive budgeting; it breaks down your estimated monthly payment including principal, interest, taxes, insurance, and private mortgage insurance (PMI).
Google AI ModeSep 15, 2026, Google AI Mode Zillow Affordability Calculator : Estimates a comfortable maximum home purchase price based on your income, down payment, and monthly debts.
- What are the best lead generation websites for Real Estate Agents?on this question19%
Excerpts where Zillow appeared in the AI's answer
Google AI ModeSep 19, 2026, Google AI Mode Zillow Premier Agent: As one of the most visited real estate networks in the U.S., Zillow connects you directly with active buyers and sellers in your chosen zip codes.
Google AI ModeSep 11, 2026, Google AI Mode Zillow/Trulia: The massive giant of consumer real estate search. Through Zillow , you can buy premier agent spots or use programs like Zillow Preferred/Pro to get connected with active buyers.
- For a homeowner planning to sell within 5 years, does leasing vs owning a solar system have a bigger impact on resale value and buyer appeal?on this question7%
Excerpts where Zillow appeared in the AI's answer
Google AI ModeSep 11, 2026, Google AI Mode Studies by the Appraisal Institute and Zillow consistently show that owned solar adds tangible equity
ChatGPT SearchSep 11, 2026, ChatGPT Search Zillow reported that homes with solar sold for an average 4.1% more than comparable homes in its 2019 analysis
How AI describes Zillow
Common descriptions
free · user-friendly · best overall · excellent · gold standard · expensive
Tone of AI’s statements about Zillow
- Positive39%
- Neutral55%
- Mixed4%
- Negative2%
Question: I am preparing my home for sale. Who offers professional staging services using modern furniture?
Google AI ModeOct 25, 2026
digital services (such as Zillow-integrated tools or specialized virtual staging studios)
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: How can I find a trustworthy roommate for a new apartment in a big city?
ChatGPT SearchOct 25, 2026
Try Roommates.com or Zillow roommate and rental listings where available.
Google AI ModeJul 6, 2026
Zillow has a "Rooms" feature where you can search specifically for room rentals in apartments.
ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
Where AI mentions Zillow
Position in answers
- Named first33%
- 2nd or 3rd28%
- Later39%
Each engine’s share of its own answers across Zillow’s markets · since Jul 5
- ChatGPT Search3%
- Google AI Mode3%
Insights for Zillow
Weeks of Sep 7 – Sep 27, 2026 · Since Jul 5
- Gaining: The mention rate increased to 50% in Home and Legal Services Platforms, from 37.5% the week before
Gap between platforms: The platform gap for Zillow in Real Estate Tools and Services narrowed to 5.8 points, Google AI Mode ahead
Google AI ModeGoogle AI Mode43%ChatGPT SearchChatGPT Search37%- Slipping: Dropped out of the Furniture Cleaning and Removal Services top ten
Sources AI cites
zillow.com 43%Other sites 57%
- Owned43%
- Zillow: Real Estate, Apartments, Mortgages & Home Values · 10% (opens in a new tab)
- Renters Insurance: Get Covered in Minutes | Zillow · 8% (opens in a new tab)
- Sell Your Home: 4 House Selling Options | Zillow · 7% (opens in a new tab)
- Affordability Calculator - How Much House Can I Afford? | Zillow · 4% (opens in a new tab)
- How to Find a Roommate | Zillow · 2% (opens in a new tab)
- Find Home Builders | Zillow · 1% (opens in a new tab)
- How to Set Up Utilities in Your New Home | Zillow · 1% (opens in a new tab)
- What is Zillow? | Zillow · 1% (opens in a new tab)
- Rental Property Management Software | Zillow Rentals Network · 1% (opens in a new tab)
- Home Improvement: How to Budget for Home Renovations · 1% (opens in a new tab)
- 5%
- How does one go about finding a tiny home · 1% (opens in a new tab)
- How do I find a builder if I own the land already? · 1% (opens in a new tab)
- What Websites / Apps are best to find listings? · 1% (opens in a new tab)
- How to find a good custom home builder? · 1% (opens in a new tab)
- Looking to buy a home but don't know what site to use Redfin, Zillow, Realtor, and Zillow? · 1% (opens in a new tab)
- What tools/websites do you use to find homes in the US? · 1% (opens in a new tab)
- Best way to find listings? : r/RealEstateAdvice - Reddit · 1% (opens in a new tab)
The page AI cites most for Zillow
