What AI says about Wrangler

Since Jul 5Updated Oct 28, 2026Based on 13,068 AI responsesReviewed by

How we measure

wrangler.com

AI summary

Wrangler is a clothing brand that designs and sells denim and Western-inspired apparel and accessories for men, women, and kids, including jeans, shirts, jackets, and dresses.

WranglerThis page9%

Products

Mentioned in

9%

of AI answers about Wrangler and its rivals

The market map

Jeans and Pants Retail Options

Mentioned in

  1. #1Levi'sMentioned in 60%Avg. position 4.9
  2. #2tiedMadewellMentioned in 34%Avg. position 5.6
  3. #2tiedAbercrombie & FitchMentioned in 32%Avg. position 6.0
  4. #4tiedOld NavyMentioned in 26%Avg. position 6.5
  5. #4tiedAgoldeMentioned in 25%Avg. position 5.8
  6. #6tiedWranglerMentioned in 21%Avg. position 7.2
  7. #8tiedUniqloMentioned in 14%Avg. position 6.7
  8. #8tied3sixteenMentioned in 13%Avg. position 6.6
  9. #8tiedCitizens of HumanityMentioned in 13%Avg. position 7.5
  10. #8tiedGood AmericanMentioned in 12%Avg. position 4.9
  11. #8tiedIron HeartMentioned in 12%Avg. position 5.8
  12. #13tiedQuinceMentioned in 10%Avg. position 7.8
  13. #13tiedEverlaneMentioned in 10%Avg. position 8.2
  14. #13tiedNudie JeansMentioned in 9%Avg. position 7.9

Where Wrangler ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Wrangler

TopicMentioned in · on this topic

How AI describes Wrangler

Common descriptions

durable · rigid · budget-friendly · classic · rugged · affordable

Tone of AI’s statements about Wrangler

  • Positive61%
  • Neutral35%
  • Mixed3%
  • Negative1%
Rated above a rival
  • durability91% of the answers comparing Wrangler on durability rate it better than a rival, 9% worse.

Question: I need a pair of jeans that will not stretch out after one wear. What is the best brand for high-quality, non-stretch denim?

Google AI ModeOct 27, 2026

Wrangler (Cowboy Cut / Heritage 100% Cotton): An unbeatable budget-to-value choice.

Google AI ModeOct 21, 2026

Wrangler — Authentic 100% cotton Cowboy Cut and heritage lines provide an ultra-rigid, durable fit at a lower price point.

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Question: My jeans are always getting holes in the pockets. What brands are known for high-quality construction and reinforced pockets for men?

ChatGPTOct 22, 2026

I'd start with Wrangler RIGGS Five Pocket Jeans if you want ordinary-looking jeans with targeted pocket reinforcement.

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How prominently AI mentions Wrangler

Position in answers

  • Named first9%
  • 2nd or 3rd33%
  • Later58%

Each engine’s share of its own answers across Wrangler’s markets

  • ChatGPT8%
  • Google AI Mode10%

Insights for Wrangler

Since Jul 5

  • Gap between platforms: A 6.3-point platform gap for Wrangler in Jeans and Pants Retail Options

    Google AI ModeGoogle AI Mode27%ChatGPTChatGPT21%

Compare Wrangler

Sources AI cites

wrangler.com 18%Other sites 82%

The page AI cites most for Wrangler

wrangler.com faviconwrangler.comHome page (opens in a new tab)1%of answers