What AI says about Upwork
Data as of Oct 25, 2026Based on 42,635 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Upwork is a global online marketplace where businesses hire and manage freelance professionals across development, design, and writing. It is the usual answer when buyers look for affordable remote developers, iOS and Azure specialists, or platforms to find freelance photographers and earn money online.
10%
of AI answers about Upwork and its rivals · since Jul 5
The market map
Software Developer Hiring ServicesMentioned in
- 1UpworkMentioned in 59%Avg. position 3.8
- 2ToptalMentioned in 44%Avg. position 5.4
- 3FiverrMentioned in 23%Avg. position 4.4
- 4DeelMentioned in 15%Avg. position 2.6
- 4RemoteMentioned in 14%Avg. position 4.0
- 4ArcMentioned in 13%Avg. position 5.6
- 4Lemon.ioMentioned in 13%Avg. position 5.1
- 4DesignRushMentioned in 12%Avg. position 5.4
- 9FreelancerMentioned in 11%Avg. position 5.1
- 9LinkedInMentioned in 10%Avg. position 8.4
- 9ReveloMentioned in 10%Avg. position 6.0
- 9GitHubMentioned in 9%Avg. position 8.4
- 9WorkanaMentioned in 8%Avg. position 5.0
- 9WellfoundMentioned in 8%Avg. position 7.1
Where Upwork ranks in AI
- Software Developer Hiring Services#1 · 59%
- Language Services and Editing Providers#1 · 23%
- Freelance Writing and Content Services#1 · 40%
- Freelance Services Marketplace Platforms#1 · 100%
- Explainer Video Creation Tools & Services#2 · 16%
- Pitch Deck Design Services#2 · 13%
- Freelancer Lead Generation Tools#2 · 35%
- Fractional Executive Hiring Platforms#2 · 12%
- Volunteer, Charity, and Life Skills Platforms#3 · 8%
- Money-Making Apps and Survey Sites#5 · 24%
- Professional Networking and Career Platforms#6 · 12%
- Self-Publishing & Ghostwriting Services#6 · 18%
Topics where AI mentions Upwork
- Web development servicesSoftware Developer Hiring Services74%Rank #1
- Contract software developers for non-technical foundersSoftware Developer Hiring Services48%Rank #1
- Flexible side income generationMoney-Making Apps and Survey Sites88%Rank #1
- Content writing and design service for lead magnetsFreelance Writing and Content Services53%Rank #1
- Budget community marketing agenciesReddit and Community Marketing Services33%Rank #1
- Seamstress or tailor for costume design productionCostumes and Fashion Services31%Rank #1
- Media kit creationBeginner-Friendly Graphic Design Tools31%Rank #3
- SEO agency for local businessesSEO Agencies and Services2%Rank #5
- Email marketing data migration service
- Bulk product description generation
- Audio repair and restoration
- Memoir ghostwriting
- Sales funnel software for coaching programs
- Landing page creation
- Podcast editing services
- Interim marketing strategist for positioning pivots
- Customer video testimonial software
- Job search platforms
- Real-world coding assessments
- White-glove data import services for SaaS
- Patent drafting with prior art search
- Professional bookkeeping for financial cleanup
- Growth hacking agencies
- Global contractor payroll processing
- Professional resume writing
- Merchandise design production and fulfillment
- Affordable bookkeeping services for small businesses and startups
- AI logo design
- Business formation services
- Real estate transaction support
- OB-GYN revenue cycle management
- Flexible meal subscriptions
- In-house data labeling services
- Full-service paid advertising management
- Fractional CMO services
- Fractional CFO services
- Lean consulting firms
- Mentioned in
- Where can I find remote (affordable) developers?on this question98%
Excerpts where Upwork appeared in the AI's answer
Google AI ModeOct 25, 2026, Google AI Mode Upwork : Great for filtering developers by hourly rate, location, and verified project history.
Google AI ModeSep 18, 2026, Google AI Mode Upwork : The largest open marketplace where you can browse millions of independent developers.
- How do I find and hire talented freelance writers who understand SEO?on this question85%
- How does a freelance proofreader set their rates and find clients?on this question95%
- What is the best online platform for a translator to find freelance work?on this question95%
Excerpts where Upwork appeared in the AI's answer
ChatGPT SearchOct 25, 2026, ChatGPT Search If you're just starting out and want access to a wider range of projects, I'd also try Upwork.
Google AI ModeOct 25, 2026, Google AI Mode Upwork and TranslatorsCafe serve as top general or industry-specific alternatives
How AI describes Upwork
Common descriptions
huge talent pool · large talent pool · quality varies · vetted · best overall
Tone of AI’s statements about Upwork
- Positive32%
- Neutral57%
- Mixed9%
- Negative2%
- talent pool sizeEvery answer comparing Upwork on talent pool size rates it better than a rival.
- pricingAI is mixed on pricing: 29% of the answers comparing Upwork rate it worse than a rival, 71% better. Includes “best overall vs fast fixed-price”, “choice and cost”, “competition and pricing”, “conversion cost”, “cost”, “cost-effectiveness”, “cost and agility”, “cost and fit”, “cost effectiveness”, “cost efficiency”, “cost of bad hires”, “cost structure”, “fees”, “price”, “pricing flexibility”, “pricing model”, “pricing strategy”, “speed and cost”.
- talent quality80% of the answers comparing Upwork on talent quality rate it worse than a rival, 20% better.
Where AI mentions Upwork
Position in answers
- Named first29%
- 2nd or 3rd22%
- Later49%
Each engine’s share of its own answers across Upwork’s markets · since Jul 5
- ChatGPT Search8%
- Google AI Mode11%
Insights for Upwork
Since Jul 5
Gap between platforms: Google AI Mode mentions Upwork 3.4 points more often than ChatGPT Search in No-Code and Low-Code App Platforms
Google AI ModeGoogle AI Mode6%ChatGPT SearchChatGPT Search3%Gap between platforms: The platform gap for Upwork in Freelance Writing and Content Services narrowed to 32.3 points, Google AI Mode ahead
Google AI ModeGoogle AI Mode56%ChatGPT SearchChatGPT Search24%Gap between platforms: The platform gap in Software Developer Hiring Services narrowed
Google AI ModeGoogle AI Mode69%ChatGPT SearchChatGPT Search51%
Sources AI cites
upwork.com 48%Other sites 52%
- Owned48%
- Upwork | Hire Top Freelance Talent with Confidence · 7% (opens in a new tab)
- Upwork — Web Development Agencies · 1% (opens in a new tab)
- Best Freelance Photographers for Hire (Apr 2026) - Upwork · 1% (opens in a new tab)
- Best Freelance Grant Writers for Hire (Apr 2026) - Upwork · 1% (opens in a new tab)
- Best Freelance Bookkeepers for Hire (Apr 2026) - Upwork · 1% (opens in a new tab)
- Translation Freelance Jobs: Work Remote & Earn Online · 1% (opens in a new tab)
- Best Freelance Video Editors for Hire (Nov 2025) - Upwork · 1% (opens in a new tab)
- Best Freelance Explainer Video Specialists for Hire (Oct 2026) · 1% (opens in a new tab)
- Browse SEO writers on Upwork · 1% (opens in a new tab)
- Best Freelance API Documentation Writers for Hire (Apr 2026) - Upwork · 1% (opens in a new tab)
- 4%
- Reddit - Prove your humanity · <1% (opens in a new tab)
- I analyzed how people hire SEO writers on Upwork… and most are doing it completely wrong · <1% (opens in a new tab)
- Where is the best place to hire writers for SEO optimized articles? · <1% (opens in a new tab)
- Where do you currently find collaborators for your projects ... · <1% (opens in a new tab)
- Anyone here using a virtual assistant to grow their small business (especially for social media)? · <1% (opens in a new tab)
- Becoming a data analyst without a degree? · <1% (opens in a new tab)
- Best Global Freelance Platforms for Remote Work · <1% (opens in a new tab)
- ACTUALLY finding a virtual assistant for small business - Reddit · <1% (opens in a new tab)
- Best developers hiring platforms (curated list) : r/EntrepreneurRideAlong · <1% (opens in a new tab)
- How to find and hire a seamstress for simple project? · <1% (opens in a new tab)
- 3%
- How To Hire A Virtual Assistant & Get Your Time BACK! ... · <1% (opens in a new tab)
- How to Find the Best Remote Developers to Build your SaaS · <1% (opens in a new tab)
- How to Set Your Freelance Proofreading Rate · <1% (opens in a new tab)
- How to Hire a VIDEO EDITOR in 2025! · <1% (opens in a new tab)
- Should You Skip No-Code Builders? (I Tried Them ALL) · <1% (opens in a new tab)
- How to Learn Data Analytics (Without School) · <1% (opens in a new tab)
- How To Hire a Professional Ghostwriter Through Upwork ... · <1% (opens in a new tab)
- How To Start A Social Media Marketing Agency in 2026 with $0 · <1% (opens in a new tab)
- How To Hire The Perfect Ghostwriter For Your Book · <1% (opens in a new tab)
- Fiverr vs Upwork (2025) - Detailed Comparison - Which is ... · <1% (opens in a new tab)
- 1%
- ✓ Search for talent – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- ✓ Engage talent on Upwork Enterprise – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- Upwork Enterprise – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- Build a 100% complete profile – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- How to build your freelancer profile: the essentials – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- Upwork freelancer resources · <1% (opens in a new tab)
- What is Project Catalog on Upwork? – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- How to use testimonials on your profile – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- How to use advanced search techniques to find jobs – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- ✓ Decide between hourly and fixed-price contract – Upwork Customer Service & Support | Upwork Help · <1% (opens in a new tab)
- 1%
- If you have to develop an app, would you take help ... - Quora · <1% (opens in a new tab)
- Is there a quick and affordable way to create a professional logo for my small business? · <1% (opens in a new tab)
- How to find a seamstress or tailor to make my clothing? I would like clothing for a group of friends. I would like to find a tailor to create the clothes for us based off the ideas I have. Is this possible? If so, where should I be looking - Quora · <1% (opens in a new tab)
- Where can I find a ghost writer for my eBook that will be high quality? - Quora · <1% (opens in a new tab)
- Can you recommend any websites for hiring freelance writers ... · <1% (opens in a new tab)
- Should I consider hiring web developers or doing it myself ... · <1% (opens in a new tab)
- What are some of the best places to hire remote software developers? - Quora · <1% (opens in a new tab)
- What are the best platforms to hire a ghostwriter? - Quora · <1% (opens in a new tab)
- What is the best way to find small e-commerce companies ... · <1% (opens in a new tab)
- What's the best way for a startup to validate a customer's need ... · <1% (opens in a new tab)
- 1%
- What are the options for creating a high-quality case study ... · <1% (opens in a new tab)
- Hiring a ghost writer for book editing? - Facebook · <1% (opens in a new tab)
- Women supporting Women #FemaleEntrepreneurs #WomenInBusiness #SelfMadeWomen | Is anyone using a virtual assistant for social media and is it helping | Facebook · <1% (opens in a new tab)
- Gaming Translation / Localization (English → Simplified ... · <1% (opens in a new tab)
- Developmental editing for self-publishing books? - Facebook · <1% (opens in a new tab)
- Freelance social media video editor for painting business · <1% (opens in a new tab)
- What is a fair freelance rate for podcast editing, mixing, and sound ... · <1% (opens in a new tab)
- What are cost-effective options for creating high - Facebook · <1% (opens in a new tab)
- Social media managers are not multi-skilled virtual assistants · <1% (opens in a new tab)
- What small businesses need help with operations workflow? · <1% (opens in a new tab)
- 1%
- Fiverr | Freelance services marketplace | Find top global talent · <1% (opens in a new tab)
- Google Ads Agencies | Fiverr · <1% (opens in a new tab)
- Animated Explainer Video Production Services | Fiverr · <1% (opens in a new tab)
- Mikesch B | Profile | Fiverr · <1% (opens in a new tab)
- Hire the Best Advertising Experts - Fiverr · <1% (opens in a new tab)
- 12 Best Freelance Book Designers for Hire in July 2026 · <1% (opens in a new tab)
- 12 Best Freelance Html Email Template Developments for Hire in October 2026 · <1% (opens in a new tab)
- Hire the Best Social Media Managers - Fiverr · <1% (opens in a new tab)
- How Much to Hire an App Developer in 2026? | Fiverr · <1% (opens in a new tab)
- How Much for a CRM Developer in 2026? | Fiverr · <1% (opens in a new tab)
The page AI cites most for Upwork

