Upwork holds a clear lead as the primary marketplace for finding freelance writers and designers for lead magnets. Buyers seeking specialized creation software rather than outsourced talent turn toward tools like Designrr.
Yes — there are several services that can create a complete lead magnet, from research and writing to professional design and a finished, downloadable PDF. You don't necessarily need to hire a writer, designer, and marketing agency separately.
For a high-quality e-book or whitepaper, I'd look for a provider that can handle three things:
Strategy and writing: Develop a compelling topic, research the audience's pain points, and write useful, credible content.
Professional design: Create a polished, branded document with custom graphics, charts, layouts, and a strong cover.
Lead-generation readiness: Deliver a PDF that can be used on a landing page, promoted in email campaigns, and connected to your marketing funnel.
The best provider depends on whether you want a fully outsourced, done-for-you service or a more affordable option where you collaborate with a writer and designer.
Services I'd shortlist
These are the providers I'd investigate first, depending on the quality, complexity, and budget you're targeting.
We need help producing a high-quality e-book to use as a lead magnet. Who provides services that cover both the copywriting and the graphic design for these?
A strong candidate for sophisticated whitepapers, research reports, and e-books. The agency offers professional writing and graphic design, including interviewing subject-matter experts to develop content.
Best for: Established businesses that need authoritative, polished content.
A full-service option for B2B whitepapers, with topic development, content creation, design, and lead-generation support. Useful if you want the asset to serve a larger demand-generation campaign.
Best for: B2B companies with complex products or services.
Offers e-book writing, content strategy, cover design, interior layout, ghostwriting, and publishing setup. This is worth exploring if you want a single provider to take a project from concept through production.
You can hire an individual who handles both writing and design. One listed provider offers writing and editable Canva designs for lead magnets and PDFs, with an advertised entry package of $50 for a short document.
Best for: A smaller initial project or a budget-conscious test.
My recommendation would be to start with a specialist agency that handles both writing and design, rather than a design-only service. The quality of the ideas, research, and writing matters just as much as the appearance.
Your priority
Where I'd start
Premium, authoritative whitepaper
The Content Bureau
B2B lead generation campaign
Elevation Marketing
Complete e-book from scratch
Digious Corp
Lower-cost initial project
Fiverr
Pricing varies considerably, and the agencies above may require a custom quote. Ask each for relevant samples and a fixed-scope proposal before committing.
Let's narrow it down
I can find a more targeted shortlist if you tell me one thing: What kind of business is the lead magnet for?
For example, a B2B technology company, professional services firm, healthcare business, real estate company, or consumer brand. The right provider can vary significantly by industry, and I can focus on services that match your needs and budget.
Depending on your budget, turnaround time, and how hands-on you want to be, you can choose from three main types of services:
1. Specialized Agencies and Done-For-You Services
If you want a completely hands-off experience where professionals research your audience, write authoritative copy, and custom-design a professional PDF asset, boutique content and marketing agencies can build this for you.
Freelance Networks (Upwork or Fiverr Pro) : You can hire a combination of a specialized B2B/copywriter and a graphic designer, or find a dual-threat freelancer who handles both the writing and layout in tools like Canva or Adobe InDesign.
2. AI-Powered & Automated Lead Magnet Builders
If you prefer a fast, highly cost-effective option rather than hiring a human agency, specialized software tools can generate both the written content and the structured design layout automatically.
Beacon.by : A dedicated lead magnet creation tool designed to turn blog posts or text into professional ebooks, checklists, and guides with built-in lead capture forms.
To help narrow down the best path, tell me:
What is your budget range?
Do you prefer a fully managed human agency or a software/DIY tool?
Yes. I found several providers that can handle both the writing/copywriting and the visual design of an e-book/lead magnet, so you don't have to coordinate a writer and designer separately.
E-book/freebie writing, professional design, landing pages, email automation and lead nurturing
If you want the entire funnel, not just the PDF
The three I'd investigate first
1. Contentellect — probably the closest match to what you're describing.
They explicitly offer conceptualization → writing → design, and specifically position the service for businesses using e-books as lead magnets.
2. Krafted — particularly interesting if the goal is lead generation rather than simply producing an attractive PDF.
They specifically combine lead-magnet strategy, writing and design, and can also handle the related landing page, email sequence and promotional copy.
3. Digious Corp — worth considering if you want a more comprehensive production partner.
Their offering spans audience research, content strategy, writing, design, lead-magnet production and delivery infrastructure.
One distinction I'd make: don't hire an "e-book designer" if you need the content written from scratch. For example, Design Elite and Routes Design look strong for the design/production side, but Design Elite explicitly says copywriting isn't their expertise and expects you to supply the text.
If this is for your business
I'd actually evaluate vendors against five deliverables, rather than simply asking "Do you make e-books?":
Topic/offer strategy — what will attract the right prospect?
Research + copywriting — genuinely useful content rather than 20 pages of padded marketing copy.
Professional graphic design — charts, diagrams, pull quotes, illustrations, etc.
Conversion elements — CTA, offer, links and ideally landing-page copy.
Final production — polished, mobile-friendly PDF with clickable links and a compelling cover/thumbnail.
That tends to separate a $500–$1,500 "Canva e-book" service from a genuine lead-generation asset.
If you tell me your industry, approximate e-book length (e.g. 10, 20, 40 pages), and rough budget, I can also research 10–15 specific agencies/freelancers and compare their pricing, portfolios, reviews, and exactly what they include.
