What AI says about TurboTax
Part of Intuit
Data as of Oct 22, 2026Based on 33,490 AI responses
Reviewed by Dimitry Apollonsky
AI summary
TurboTax is an online tax filing service from Intuit that offers guided tax preparation tiers, expert assistance, and automated document importing. It is among the brands most often named for preparing simple returns online, handling sports betting winnings, and navigating complex filings like day trading wash sales.
Mentioned in
1%
of AI answers about TurboTax and its rivals · since Jul 5
The market map
Tax Filing & Preparation SoftwareMentioned in
- 1TurboTaxMentioned in 54%Avg. position 3.6
- 1FreeTaxUSAMentioned in 51%Avg. position 3.4
- 3H&R BlockMentioned in 28%Avg. position 4.5
- 3TaxActMentioned in 27%Avg. position 5.3
- 3Cash App TaxesMentioned in 26%Avg. position 3.9
- 3TaxSlayerMentioned in 25%Avg. position 5.6
- 3IRS Free FileMentioned in 25%Avg. position 4.2
- 8UltraTax CSMentioned in 22%Avg. position 6.9
- 11CCH Axcess TaxMentioned in 16%Avg. position 6.4
- 11Drake TaxMentioned in 14%Avg. position 7.0
- 13TradeLogMentioned in 11%Avg. position 2.0
- 17XeroMentioned in 8%Avg. position 5.6
- 24TraderFylesMentioned in 6%Avg. position 3.4
- 24CCH Axcess Financial PrepMentioned in 5%Avg. position 7.8
Where TurboTax ranks in AI
MarketRank · Mentioned in
Topics where AI mentions TurboTax
TopicMentioned in · on this topicRank
- Tax filing for gambling incomeTax Filing & Preparation Software95%Rank #1
- Mentioned in
- I need to file taxes on my sports betting winnings. What's the best software or service for that?on this question91%
Excerpts where TurboTax appeared in the AI's answer
Google AI ModeOct 21, 2026, Google AI Mode TurboTax offers the most guided step-by-step interview for complex entries
ChatGPT SearchOct 4, 2026, ChatGPT Search TurboTax explicitly supports sports-betting income and walks you through gambling winnings and losses.
- Online tax filing softwareTax Filing & Preparation Software94%Rank #1
- Mentioned in
- Which app helps me file taxes online?on this question100%
Excerpts where TurboTax appeared in the AI's answer
Google AI ModeSep 28, 2026, Google AI Mode TurboTax : Widely known for its step-by-step guidance and user-friendly interface.
ChatGPT SearchSep 28, 2026, ChatGPT Search TurboTax — very guided and beginner-friendly, with paid options if you need additional help.
- What is the best tax software?on this question95%
Excerpts where TurboTax appeared in the AI's answer
Google AI ModeOct 17, 2026, Google AI Mode TurboTax remains the industry leader for its seamless, automated user experience, document imports, and robust guidance.
ChatGPT SearchSep 9, 2026, ChatGPT Search Best overall: TurboTax — easiest to use, excellent guidance, and strong support for complicated situations.
- I need to file my taxes. What's the best tax software for someone with a simple return?on this question89%
Excerpts where TurboTax appeared in the AI's answer
Google AI ModeOct 21, 2026, Google AI Mode TurboTax Free Edition for a more guided, step-by-step interview experience
ChatGPT SearchSep 23, 2026, ChatGPT Search TurboTax — Very guided and user-friendly, but you may pay once your return requires features outside its free tier.
- Wash sale tax calculationTax Filing & Preparation Software74%Rank #2
- Mentioned in
- Best tax software for day traders with wash sales?on this question78%
Excerpts where TurboTax appeared in the AI's answer
Google AI ModeOct 18, 2026, Google AI Mode standard consumer tax software like TurboTax or H&R Block alone is usually insufficient.
ChatGPT SearchSep 28, 2026, ChatGPT Search TradeLog + TurboTax/TaxAct — probably the strongest setup for a high-volume trader.
- Free tax filing softwareTax Filing & Preparation Software39%Rank #3
- Schedule c tax reportingSmall Business Accounting Software28%Rank #5
- Joint taxable account managementOnline Stock & Options Brokers24%Rank #5
- Crypto tax reportingCrypto Tax Software12%Rank #7
How AI describes TurboTax
Common descriptions
user-friendly · ease of use · best overall · popular · expensive · easiest
Tone of AI’s statements about TurboTax
- Positive47%
- Neutral34%
- Mixed14%
- Negative6%
Rated above a rival
- pricing85% of the answers comparing TurboTax on pricing rate it worse than a rival, 15% better. Includes “cost”, “cost-effectiveness”, “price”, “value and cost”.
Question: I need to file my taxes. What's the best tax software for someone with a simple return?
Google AI ModeOct 21, 2026
TurboTax Free Edition for a more guided, step-by-step interview experience
ChatGPT SearchSep 23, 2026
TurboTax — Very guided and user-friendly, but you may pay once your return requires features outside its free tier.
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: I need to file taxes on my sports betting winnings. What's the best software or service for that?
Google AI ModeOct 21, 2026
TurboTax offers the most guided step-by-step interview for complex entries
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Where AI mentions TurboTax
Position in answers
- Named first28%
- 2nd or 3rd43%
- Later30%
Each engine’s share of its own answers across TurboTax’s markets · since Jul 5
- ChatGPT Search1%
- Google AI Mode1%
Insights for TurboTax
Since Jul 5
Gap between platforms: The platform gap for TurboTax in Tax Filing & Preparation Software widened to 14.7 points, Google AI Mode ahead
Google AI ModeGoogle AI Mode68%ChatGPT SearchChatGPT Search53%
Sources AI cites
turbotax.intuit.com 22%Other sites 78%
- Owned22%
- TurboTax® Official Site: File Taxes Online, Tax Filing Made Easy · 6% (opens in a new tab)
- How to Pay Gambling Wins Taxes - TurboTax Tax Tips & Videos · 4% (opens in a new tab)
- Free Tax Filing - $0 Fed. $0 State. $0 to File. | TurboTax 2025-2026 · 3% (opens in a new tab)
- Everything You Need to Know About Filing Taxes on Winnings - TurboTax Tax Tips & Videos · 2% (opens in a new tab)
- Can You Claim Gambling Losses on Your Taxes? - TurboTax Tax Tips & Videos · 1% (opens in a new tab)
- Official TurboTax Mobile App - File Taxes On Your Phone · 1% (opens in a new tab)
- Free Tax Filing Online | TurboTax Federal & State · 1% (opens in a new tab)
- TurboTax Expert Full Service | Get a Tax Expert to File Your Taxes · 1% (opens in a new tab)
- TurboTax Online 2025-2026 | Tax Software & Pricing · <1% (opens in a new tab)
- TurboTax Do It Yourself Premium 2025-2026 | Self-Employed & Investor Tax Software · <1% (opens in a new tab)
- 8%
- Best Tax Software of 2026 | CNBC Select · 5% (opens in a new tab)
- Do You Have To Pay Taxes On Sports Betting? · 1% (opens in a new tab)
- The Best Free Tax Software of 2026 · 1% (opens in a new tab)
- Best Tax Software for Small Businesses in 2026 · <1% (opens in a new tab)
- TurboTax Offering Free Filing for All Tax Situations · <1% (opens in a new tab)
- How To File Your Taxes For Free in 2026 · <1% (opens in a new tab)
- Should You Pay for Premium Tax Services? · <1% (opens in a new tab)
- 6%
- Sports Betting Taxes FAQ | H&R Block · 1% (opens in a new tab)
- File Taxes Online or In Person with H&R Block® Tax Services · 1% (opens in a new tab)
- Gambling Winnings Income Tax | H&R Block · 1% (opens in a new tab)
- Free Tax Filing Online: File Federal & State Taxes for Free | H&R Block® · 1% (opens in a new tab)
- Reporting Online Gambling Winnings And Losses | H&R Block · 1% (opens in a new tab)
- Tax Preparation Software: Easy, at Home Filing | H&R Block® · 1% (opens in a new tab)
- Online Taxes Made Easy: E-file Tax Services | H&R Block® · <1% (opens in a new tab)
- Options for Filing Your Taxes | H&R Block® Tax Services · <1% (opens in a new tab)
- H&R Block Free Online vs. TurboTax: Price Comparison | H&R Block® · <1% (opens in a new tab)
- Free Tax Filing Online: File Federal & State Taxes for Free | H&R Block® · <1% (opens in a new tab)
- 4%
- Tax Filing Software Megathread: A comprehensive list of tax filing resources · 2% (opens in a new tab)
- Which tax software does the group recommended for complex broker statements (8949, wash sales, 6781 etc)? · <1% (opens in a new tab)
- How do I file taxes for online sportsbetting/casino? - Reddit · <1% (opens in a new tab)
- Do you file your own taxes? If so, what are the best software tools and platforms you recommend? · <1% (opens in a new tab)
- Is software for tracking and itemizing bets valuable for ... - Reddit · <1% (opens in a new tab)
- Need advice for day trading taxes · <1% (opens in a new tab)
- Would you use a platform to simplify tax filing and payments for traders? · <1% (opens in a new tab)
- What to know about the new 2026 gambling tax rules before March ... · <1% (opens in a new tab)
- Favorite free tax app : r/tax - Reddit · <1% (opens in a new tab)
- Where do I find my W-2G for Sports betting taxes? · <1% (opens in a new tab)
- 4%
- Taxes - NerdWallet · 2% (opens in a new tab)
- Free Tax-Filing Options for 2026 - NerdWallet · 1% (opens in a new tab)
- Taxes - NerdWallet · <1% (opens in a new tab)
- TurboTax vs. H&R Block 2026 Review - NerdWallet · <1% (opens in a new tab)
- Crypto Tax Guide: 2026 Rates and Rules - NerdWallet · <1% (opens in a new tab)
- Our editors' picks for tax software this year - NerdWallet · <1% (opens in a new tab)
- IRS Free File: What It Is, How It Works - NerdWallet · <1% (opens in a new tab)
- 3%
- Topic no. 419, Gambling income and losses | Internal Revenue Service · 1% (opens in a new tab)
- Publication 525 (2025), Taxable and Nontaxable Income | Internal Revenue Service · <1% (opens in a new tab)
- E-file: Do your taxes for free | Internal Revenue Service · <1% (opens in a new tab)
- Paying your taxes | Internal Revenue Service · <1% (opens in a new tab)
- Frequently asked questions on virtual currency transactions | Internal Revenue Service · <1% (opens in a new tab)
- Instructions for Forms W-2G and 5754 (01/2026) | Internal Revenue Service · <1% (opens in a new tab)
- College students should study up on these two tax credits | Internal Revenue Service · <1% (opens in a new tab)
- Options for free filing and tax help | Internal Revenue Service · <1% (opens in a new tab)
- Use IRS Free File to conveniently file your return at no cost | Internal Revenue Service · <1% (opens in a new tab)
- Form W-2G (Rev. January 2026) · <1% (opens in a new tab)
- 3%
- Sports Betting Winnings: What to Do at Tax Time | Intuit TurboTax Blog · 1% (opens in a new tab)
- Guide to Taxes on Sport Bet Wins (and Losses) | Intuit TurboTax Blog · 1% (opens in a new tab)
- How to File Small Business Taxes on TurboTax - Intuit TurboTax Blog · <1% (opens in a new tab)
- Get Expert-Backed AI Tax Help with TurboTax on Claude and ChatGPT | Intuit TurboTax Blog · <1% (opens in a new tab)
- 2%
- Best Tax Software for 2026: H&R Block Earns Our Highest Marks This Tax Season - CNET · 1% (opens in a new tab)
- Best Free Tax Software for DIY Filers in 2026 - CNET · 1% (opens in a new tab)
- Best Tax Software for Freelancers, Gig Workers or Self-Employed - CNET · <1% (opens in a new tab)
- Best Tax Software for 2026: H&R Block Earns Our Highest Marks This Tax Season - CNET · <1% (opens in a new tab)
- TaxSlayer Review: Solid Self-Employed Options and Military Discounts - CNET · <1% (opens in a new tab)
The page AI cites most for TurboTax
