What AI says about The Ordinary
Since Jul 5Updated Oct 30, 2026Based on 21,743 AI responses
Reviewed by Dimitry Apollonsky
AI summary
The Ordinary is a DECIEM brand that offers ingredient-focused skincare, hair care, and body care products along with educational resources for building personal skincare regimens.
Mentioned in
10%
of AI answers about The Ordinary and its rivals
- ChatGPT9%
- Google AI Mode12%
Markets where AI mentions The Ordinary
Market# · Mentioned in
All markets10%
- Hair Growth Supplements and SerumsAI picks Nutrafol most#4 · 23%
- Anti-Aging Retinol Skincare ProductsAI picks CeraVe and 1 more about as often#4 · 20%
- Skincare and Face Makeup ProductsAI picks CeraVe most#5 · 12%
- Acne Treatment ProductsAI picks CeraVe and 1 more about as often#6 · 14%
- Online Shopping & RetailersAI picks Ulta Beauty and 3 more about as often#39 · 3%
- Natural Aluminum-Free DeodorantsAI picks Native most#47 · 1%
- Face Makeup: Foundations & PowdersAI picks NARS and 2 more about as often#67 · <1%
- Biotech and Health Service ProvidersAI picks Atlas Venture and 8 more about as often#89 · 1%
Topics where AI mentions The Ordinary
TopicMentioned in · on this topicRank
- AI picks mostMentioned in
- which peptide skincare product should i try?on this questionAI picks The Ordinary most88%
Excerpts where The Ordinary appeared in the AI's answer
ChatGPTSep 18, 2026, ChatGPT The Ordinary Multi-Peptide + HA Serum — simpler peptide option without copper peptides.
ChatGPTSep 18, 2026, ChatGPT Try The Ordinary Multi-Peptide + Copper Peptides 1% Serum if you want the best all-around starting point
- I want a facial cleanser that removes makeup but does not strip natural oils.on this questionAI picks CeraVe most60%
Excerpts where The Ordinary appeared in the AI's answer
Google AI ModeOct 29, 2026, Google AI Mode A balm-to-oil formula that you massage onto dry skin; it melts down makeup effortlessly and emulsifies cleanly with water without leaving a dry or tight after-feel. (Available on The Ordinary Squalane Cleanser page)
Google AI ModeOct 23, 2026, Google AI Mode The Ordinary Squalane Cleanser: A gentle, soap-free formula that starts as a balm and melts into an oil-like consistency to trap makeup and impurities without over-drying.
- which hair growth serum should I try?on this questionAI picks The Ordinary most88%
Excerpts where The Ordinary appeared in the AI's answer
ChatGPTSep 21, 2026, ChatGPT The Ordinary Multi-Peptide Serum for Hair Density - $24.00 (Ulta Beauty)
Google AI ModeSep 21, 2026, Google AI Mode The Ordinary Multi-Peptide Serum for Hair Density Go to product viewer dialog for this item.
- I want to grow my eyebrows back after overplucking. What's the best eyebrow growth serum that actually works?on this questionAI picks The Ordinary most75%
Excerpts where The Ordinary appeared in the AI's answer
ChatGPTSep 24, 2026, ChatGPT A relatively inexpensive option is The Ordinary Multi-Peptide Lash & Brow Serum
Google AI ModeSep 16, 2026, Google AI Mode The Ordinary Multi-Peptide Lash and Brow Serum Go to product viewer dialog for this item.
- What is the best retinol serum?on this questionAI picks La Roche-Posay most61%
Excerpts where The Ordinary appeared in the AI's answer
ChatGPTSep 15, 2026, ChatGPT The Ordinary Retinol 1% in Squalane — inexpensive and straightforward.
- What is the best face mask?on this questionAI picks Biodance most40%
Excerpts where The Ordinary appeared in the AI's answer
Google AI ModeSep 13, 2026, Google AI Mode The Ordinary Salicylic Acid 2%Go to product viewer dialog for this item.
How prominently AI mentions The Ordinary
- Named first19%
- 2nd or 3rd33%
- Later47%
Insights for The Ordinary
Gap between platforms: The platform gap in Anti-Aging Retinol Skincare Products widened
ChatGPTChatGPT25%Google AI ModeGoogle AI Mode11%Gap between platforms: The platform gap in Skincare and Face Makeup Products narrowed
Google AI ModeGoogle AI Mode13%ChatGPTChatGPT8%Gap between platforms: Google AI Mode mentions The Ordinary 11.9 points more often than ChatGPT Search in Acne Treatment Products
Google AI ModeGoogle AI Mode16%ChatGPTChatGPT4%
How AI rates The Ordinary
Common descriptions
budget-friendly · affordable · lightweight · gentle · oil-free · popular
Tone of AI’s statements about The Ordinary
- Positive47%
- Neutral51%
- Mixed2%
- Negative<1%
The Ordinary in AI answers
Question: I want a facial cleanser that removes makeup but does not strip natural oils.
Google AI ModeOct 29, 2026
A balm-to-oil formula that you massage onto dry skin; it melts down makeup effortlessly and emulsifies cleanly with water without leaving a dry or tight after-feel. (Available on The Ordinary Squalane Cleanser page)
Google AI ModeOct 23, 2026
The Ordinary Squalane Cleanser: A gentle, soap-free formula that starts as a balm and melts into an oil-like consistency to trap makeup and impurities without over-drying.
Question: I want to grow my eyebrows back after overplucking. What's the best eyebrow growth serum that actually works?
ChatGPTSep 24, 2026
A relatively inexpensive option is The Ordinary Multi-Peptide Lash & Brow Serum
Sources AI cites
- 6%
- Saved it? Make sure you share it with someone on the lookout for a Vitamin C Serum 🤍 When looking for Vitamin C, STEP 1️⃣ is to see which derivative you’re most likely a fit for. Ascorbic Acid or L Ascorbic Acid is the most researched one but also strong. Recommend this for, non-sensitive skin, accustomed to Vitamin C skin and mature skin. Brands that do it are @purebypriyanka @skinceuticals @muradskincare @theordinary (ascorbic acid) @pixibeauty. Ethyl Ascorbic Acid is less researched, more stable and also less potent. If you’re new to Vitamin C and on a budget, these are your best options! Personally have also seen good results with it. Brands that do it @thedermacoindia @beminimalist__ @drsheths @plumgoodness @nykaabeauty Ascorbyl Phosphate is a great option for beginners, acne prone and sensitive skin. @simpleskincareindia Vitamin C (2% Vitamin C), @pure_bubbles_skincare Vitamin C and @theordinary Magnesium Phosphate (internationally available) are great. Step 2️⃣ is to find a good packaged one. All of the recommendations mentioned are opaquely packaged although not all are airtight, so store well to avoid oxidising. Do not use if colour or smell changes. Step (opens in a new tab) · <1%
- Remove makeup and impurities with Squalane Cleanser. Our gentle all-in-one cleanser smoothes and softens the skin with plant-derived squalane and lipophilic esters. This universal cleanser works in every routine and is suitable for all skin types. To use: 🧼Apply a small amount into palms and warm until it becomes an oil like texture 🧼Massage thoroughly onto dry skin 🧼Rinse away with lukewarm water for that nourished, clean skin feeling. What do you love about Squalane Cleanser? Let us know 👇 Available in two loveable sizes via theordinary.com. (opens in a new tab) · <1%
- Naši The Ordinary bestselleri su jednostavno najbolja stvar za tvoju masnu kožu✨ (opens in a new tab) · <1%
- The Ordinary on Instagram: "Raise your hand if you know what a peptide is ✋ Don’t worry, if you don’t, we’re here to give you all the details on two of our skin-supporting formulations. Target early or moderate signs of aging, depending on your skin needs. Get to know our Multi-Peptide + HA Serum and our Matrixyl 10% + HA 🥰" (opens in a new tab) · <1%
- Dermatologist rates hair growth serums! #hairgrowth ... (opens in a new tab) · <1%
- The Truth About The Ordinary Hair Growth Serum—Does It Really Work? I often get asked about The Ordinary Multi-Peptide Serum for Hair Density—does it actually help with hair growth? The short answer is that it can be a helpful addition to your hair care routine, but it’s not a miracle cure for significant hair loss. This lightweight, water-based serum is formulated with peptides, caffeine, and botanical extracts that support scalp health and may improve the appearance of hair density over time. It works best for those experiencing mild thinning or looking to optimize hair growth, but it won’t regrow hair in areas of complete loss. The pros? It’s affordable, easy to use, and backed by solid ingredients known to support hair health. The cons? Results can be slow and subtle, and for those dealing with more advanced hair loss, it won’t be enough on its own. If you’re unsure whether this serum is right for you, I offer in-office and virtual consultations to create a customized hair restoration plan tailored to your needs. 📍 Visit Me: Kopelman Hair Restoration – Personalized solutions for hair loss and thinning 📞 (212) 831-8333 🌐 kopelmanhair.com #HairGrowth # (opens in a new tab) · <1%
- Comment “SAVE” and I’ll DM you these three budget skincare swaps for the $150 Skinceuticals P-TIOX serum! Peptides are a MUST in your anti-aging skincare routine…but we do NOT have to break the bank for them! 👏 (opens in a new tab) · <1%
- The Ordinary on Instagram: "Feels like an oil cleanser, performs like one, too. So, how is it oil-free? 🤔 With a balm-to-oil consistency, our super spreadable Squalane Cleanser effectively removes dirt, makeup and impurities on your skin. But, there’s no oil involved. Squalane is actually a hydrocarbon that has a lighter texture compared to many traditional oils. It’s non-comedogenic, and soap-free, making it an ideal addition for all skin types 🤍" (opens in a new tab) · <1%
- Instagram (opens in a new tab) · <1%
- Struggling with crepiness, uneven texture, enlarged pores or blotchy, dry patches? Then, look no further, our Intensive Smoothing serum with a high concentration of niacinamide is the targeted treatment you need. This skin-smoothing serum: ✔️ Visibly smooths & refines rough, uneven skin texture ✔️ Minimizes the appearance of enlarged pores & imperfections for a more uniform surface ✔️ Delivers more radiant, even-looking skin Get this science-backed, advanced formula for only $50 during our Cyber Deals. Tap the link in bio! (opens in a new tab) · <1%
- Lists The Ordinary on 1 of 1 page6%
- Dermatologist Recommended - Skin Care - 619 Products | Ulta Beauty (opens in a new tab) · 1%
- Face Masks - Skin Care - 280 Products | Ulta Beauty (opens in a new tab) · <1%
- What Do Peptides Do for Skin? Benefits & Best Products | Ulta Beauty (opens in a new tab) · <1%
- Best Hair Growth Products 2026 | Ulta Beauty (opens in a new tab) · <1%
- Best BHA & PHA Exfoliants & Toners 2026 (opens in a new tab) · <1%
- Best Face Masks 2026 | Ulta Beauty (opens in a new tab) · <1%
- Best Hyaluronic Acid: Serums, Moisturizers 2026 | Ulta Beauty (opens in a new tab) · <1%
- The Ordinary - Multi-Peptide + Hyaluronic Acid Serum for ... (opens in a new tab) · <1%
- Face Wash - Skin Care - 564 Products | Ulta Beauty (opens in a new tab) · <1%Lists The Ordinary
- Cleansers - Skin Care - 90 Products | Ulta Beauty (opens in a new tab) · <1%
- Your site5%
- Multi-Peptide + HA Anti-Aging Serum | The Ordinary (opens in a new tab) · <1%
- A Guide to The Ordinary's Argireline Solution 10% (opens in a new tab) · <1%
- The Ordinary | Clinical Formulations with Integrity (opens in a new tab) · <1%
- What are Peptides and What do They do for Skin? - The Ordinary (opens in a new tab) · <1%
- The Ordinary Multi-Peptide + Copper Peptides 1% Serum (opens in a new tab) · <1%
- Multi-Peptide + Copper Peptides 1% | The Ordinary (opens in a new tab) · <1%
- Multi-Peptide + HA Anti-Aging Serum | The Ordinary (opens in a new tab) · <1%
- Multi-Peptide + HA Anti-Aging Serum | The Ordinary (opens in a new tab) · <1%
- Multi-Peptide + HA Anti-Aging Serum | The Ordinary (opens in a new tab) · <1%
- A Guide to The Ordinary's Argireline Solution 10% (opens in a new tab) · <1%
- Lists The Ordinary on 1 of 1 page4%
- 11 Best Retinol Serums to Treat Fine Lines and Uneven Texture | Allure (opens in a new tab) · 1%Lists The Ordinary
- 8 Best Peptide Serums for Plump, Bouncy Skin | Allure (opens in a new tab) · <1%
- 7 Best Eyelash Growth Serums 2024, Chosen by Dermatologists (opens in a new tab) · <1%
- 3 Editors Give Their Honest Review of the Acne-Fighting Bliss Clear Genius Skin-Care Collection (opens in a new tab) · <1%
- 8 Best Face Washes for Dry Skin That Won’t Strip Your Barrier | Allure (opens in a new tab) · <1%
- Do Peptide Serums Actually Help With Thinning Hair? Here's What Derms Say | Allure (opens in a new tab) · <1%
- 8 Best Hair-Growth Serums for Fuller, Thicker-Looking Hair | Allure (opens in a new tab) · <1%
- The Ordinary Launches $8 Makeup-Removing Squalane Cleanser for All Skin Types | Allure (opens in a new tab) · <1%
- Lists The Ordinary on 1 of 1 page4%
- 7 Best Eyebrow Growth Serums for Fuller Brows, Tested in 2026 | Glamour (opens in a new tab) · 2%
- 10 Best Hair Growth Serums We Tested, Approved by Dermatologists | Glamour (opens in a new tab) · 1%
- 6 Best Scalp Serums We Tested 2026, Approved by Dermatologists | Glamour (opens in a new tab) · 1%
- 6 Best Acne Spot Treatments 2026, Dermatologist Recommended | Glamour (opens in a new tab) · <1%Lists The Ordinary
- 7 Best Hair-Growth Products in 2026—We Tried Them All - Glamour (opens in a new tab) · <1%
- 3%
- I want to make the switch to aluminum free Deodorant. Any tips on which I should get/how to transition? (opens in a new tab) · 1%
- best hair serum for hair growth : u/Glad_Yogurt_8232 - Reddit (opens in a new tab) · 1%
- what are some products that ACTUALLY helped your hair grow : r/HaircareScience (opens in a new tab) · <1%
- Best eyebrow growth serum? Mine has bald streaks so i rlly need this (opens in a new tab) · <1%
- Help me pick a hair serum for new hair growth and hair thickening! (opens in a new tab) · <1%
- Best hair growth serums that actually work??... (opens in a new tab) · <1%
- [product question] I’m looking for a cleanser that will remove my makeup WITHOUT double cleansing (opens in a new tab) · <1%
- How to transition to aluminum-free deodorants and get them to keep working (from someone with unusually sweaty pits): (opens in a new tab) · <1%
- 3%
- 9 Essential Skin Clearing Products for Flawless Skin in 2025 – White Rabbit Skin Care (opens in a new tab) · <1%
- 7 Expert-Approved Best Rated Skin Care Line Picks for 2025 – White Rabbit Skin Care (opens in a new tab) · <1%
- 9 Game-Changing Best Skin Care Cosmetics for 2025 – White Rabbit Skin Care (opens in a new tab) · <1%
- 12 Must-Try Skin Care Brands for Glowing Skin in 2025 – White Rabbit Skin Care (opens in a new tab) · <1%
- Leaves The Ordinary out3%
- 3 Dermatologist Approved Products for Hair Growth (opens in a new tab) · <1%
- The Best Drugstore Acne Products - Dermatologist Reviews (opens in a new tab) · <1%
- The Ordinary Multi-Peptide Lash and Brow Serum Review | First Impressions (opens in a new tab) · <1%
- Reviewing the Evidence: Botanicals and Supplements for Hair ... (opens in a new tab) · <1%
- How to Fix Adult Acne Without Drying Out Your Skin (30s, 40s, Beyond) (opens in a new tab) · <1%Leaves The Ordinary out
- How to Fix Dehydrated Skin: Best Hydrating Products of the Year - YouTube (opens in a new tab) · <1%
- Peptides in Skincare: What They Actually Do and How to ... (opens in a new tab) · <1%
- Budget Skincare Wins: The 5 Affordable Brands I Actually ... (opens in a new tab) · <1%
