The Consumer Insight (TCI), a division of T-ROC, provides retail mystery shopping, compliance audits, and store-execution measurement programs for national and multi-location brands. Its offerings include mystery shopping, audits, intercept surveys, merchandising audits, and custom scenario design, delivering structured field intelligence, photo verification, dashboards, and location-level insights to identify execution gaps and improve consistency. Supporting nationwide programs across 125,000+ retail locations with 10,000+ field specialists and 100,000+ annual store evaluations, TCI helps brands enhance customer experience, compliance, and associate performance across locations.
AI named The Consumer Insight in September 2026.
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