What AI says about Sephora
Part of Lvmh
Since Jul 5Updated Nov 1, 2026Based on 31,573 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Sephora is a beauty retailer that sells cosmetics, skincare, fragrance, and related products through its online store and physical locations.
Owned brands
- Fenty Beauty2%
- SephoraThis page1%
- Benefit Cosmetics1%
- Ardbeg<1%
- Tag Heuer<1%
- Givenchy<1%
- Moët & Chandon<1%
1%
of AI answers about Sephora and its rivals
- ChatGPT1%
- Google AI Mode1%
Markets where AI mentions Sephora
- Online Shopping & RetailersAI picks Ulta Beauty and 3 more about as often#1 · 46%
- Makeup Palettes and Brush SetsAI picks Sephora most#1 · 35%
- Makeup and Art Starter SetsAI picks Real Techniques and 1 more about as often#3 · 40%
- Cleaning and Stain Removal ProductsAI picks Scotch-Brite and 3 more about as often#7 · 9%
- Luxury Resale & Authentication MarketplacesAI picks eBay most#8 · 11%
- Natural Look Makeup ProductsAI picks Fenty Beauty most#10 · 12%
- Lip Balms and Lip StainsAI picks Aquaphor most#22 · 3%
- Online Rewards and Gifting ServicesAI picks Tinggly and 2 more about as often#31 · 3%
- Face Makeup: Foundations & PowdersAI picks NARS and 2 more about as often#36 · 1%
- Mineral Reef-Safe Face SunscreensAI picks Supergoop! and 1 more about as often#40 · <1%
- At-Home Red Light Therapy DevicesAI picks Dr. Dennis Gross Skincare most#52 · <1%
- Home Spa and Wellness ProductsAI picks Almost Heaven Saunas and 1 more about as often#56 · 1%
Topics where AI mentions Sephora
- AI picks mostMentioned in
- I'm looking for a new personal scent. Where is the best place to buy designer perfume?on this questionAI picks Ulta Beauty most98%
Excerpts where Sephora appeared in the AI's answer
- I'm a beginner at makeup. What is the best all-in-one face palette with bronzer, blush, and highlighter?on this questionAI picks Milani Cosmetics most70%
Excerpts where Sephora appeared in the AI's answer
Google AI ModeOct 16, 2026, Google AI Mode Sephora Collection Colorful Face Bronzer, Blush & Highlighter Palette (~$24): This streamlined 4-pan palette
Google AI ModeOct 4, 2026, Google AI Mode The Sephora Collection Colorful Face Bronzer, Blush & Highlighter Palette Go to product viewer dialog for this item. is the best overall pick for a beginner
- What is the best makeup brush cleaner for a quick, daily clean?on this questionAI picks Cinema Secrets most49%
Excerpts where Sephora appeared in the AI's answer
ChatGPTSep 9, 2026, ChatGPT Best gentle option: Sephora Collection Daily Brush Cleaner — Alcohol-free, quick-drying, conditioning, and intended for daily use/sensitive skin.
ChatGPTSep 5, 2026, ChatGPT Sephora Collection Daily Brush Cleaner — alcohol-free, conditioning, and specifically designed for daily use.
- Where can I find natural looking makeup?on this questionAI picks ILIA most30%
Excerpts where Sephora appeared in the AI's answer
ChatGPTSep 26, 2026, ChatGPT - **SEPHORA** - 3200 N Sepulveda Blvd, Manhattan Beach, CA 90266, United States
ChatGPTSep 22, 2026, ChatGPT For shopping online, both sephora.com and ulta.com specifically let you browse natural-looking finishes.
How prominently AI mentions Sephora
- Named first27%
- 2nd or 3rd41%
- Later32%
Insights for Sephora
Gap between platforms: Google AI Mode mentions Sephora 18 points more often than ChatGPT Search in Makeup Palettes and Brush Sets
Google AI ModeGoogle AI Mode43%ChatGPTChatGPT25%
How AI rates Sephora
Common descriptions
wide selection · large selection · high-end · huge selection · robust rewards program · accessible
Tone of AI’s statements about Sephora
- Positive45%
- Neutral54%
- Mixed1%
- Negative0%
Sephora in AI answers
Sources AI cites
- Your site30%
- Makeup, Skincare, Fragrance, Hair & Beauty Products | Sephora (opens in a new tab) · 10%Leaves Sephora out
- Colorful Face Bronzer, Blush & Highlighter Palette - SEPHORA COLLECTION | Sephora (opens in a new tab) · 2%
- Colorful Face Bronzer, Blush & Highlighter Palette - SEPHORA COLLECTION | Sephora (opens in a new tab) · 2%
- Smart Skin Scan: Virtual Skin Analysis Tool | Sephora (opens in a new tab) · 1%
- Makeup | Sephora (opens in a new tab) · 1%
- Glitter Festival Makeup | Sephora (opens in a new tab) · 1%
- Makeup Brushes For Beginners | Sephora (opens in a new tab) · 1%
- Sheer Makeup | Sephora (opens in a new tab) · 1%
- Colorful Face Bronzer, Blush & Highlighter Palette - SEPHORA COLLECTION | Sephora (opens in a new tab) · 1%
- Mini Daily Brush Cleaner - SEPHORA COLLECTION | Sephora (opens in a new tab) · 1%
- 12%
- Tint. Flush. Brighten. The @sephoracollection Colorful Face Palette gives you 4 essentials in one: bronzer, two blushes (cool + warm), and a highlighter, with a silky baked-powder finish that builds and blends easily. Shop now in-store, on Sephora.in or on the Sephora app (opens in a new tab) · 1%
- The best finishing touch. Warmth, colour, and a soft highlight: @sephoracollection Colorful Face Palette pulls the whole look together with one compact case. Shop now in-store, on Sephora.in or on the Sephora app (opens in a new tab) · 1%
- #toofacedpartner How to contour like a celebrity makeup artist using the @toofaced Chocolate Soleil Melting Bronzing & Sculpting Stick 🤎 new shades available on the @sephora app 2/14 and online & in store 2/15 🤎#contour #celebritymakeupartist (opens in a new tab) · 1%
- Meet Clarins New Water Lip Stain: the ultra-light, long-wearing lip color that feels like water but delivers serious pigment Enriched with organic aloe vera and raspberry water, it hydrates and comforts lips while providing customizable coverage — from a natural tint to bold color that won’t budge, smudge, or fade ✨ #Clarinsid #WaterLipStain (opens in a new tab) · <1%
- Trying their new collection on brown skin!! @toofaced @toofacedlovesmiddleeast x @chunk.uae (opens in a new tab) · <1%
- Choosing the right setting powder is just as important as choosing the right technique. ✨ For Eman, we tested something a little different, and the result? Chefs kiss 🤌🏾 Don’t be afraid to experiment. Sometimes the smallest tweak makes the biggest difference. What setting powder is your favorite? Muse: @emxn.ibr #MakeupReelsVideos #ProMakeupTips #SettingPowder #BeginnerMakeup #settingpowder (opens in a new tab) · <1%
- Every busy mom needs a quick makeup routine like this! Comment MATCH and I'll build you a custom makeup palette based on your skin tone #easymakeup #makeuptutorial #naturalmakeup #makeupformatureskin #quickmakeup beginnermakeup simplemakeup (opens in a new tab) · <1%
- Our 2 ounce bottles are perfect to stay moisturized on the go! ✈️ 🚙 👜 (opens in a new tab) · <1%
- Me enviaron la increíble Laura Geller The Best of the Best Baked Face Palette, y déjenme decirles… ¡es un esencial ! Esta paleta tiene todo lo que necesitas para un maquillaje completo: rubor, bronzer, iluminadores y 3 sombras de ojos preciosas, todas con las icónicas fórmulas compactadas de Laura Geller. Incluye: • 3 sombras de ojos compactadas en Oyster, Sunstone y Almond • 2 iluminadores compactados en French Vanilla y Portofino • Bronzer Baked Body Frosting en Tahitian Glow • Blush-N-Brighten compactado en Pink Buttercream El pincel retráctil que viene con la paleta es súper práctico y aplica los productos a la perfección. Ideal para viajes, retoques rápidos o como regalo perfecto para estas fiestas. ¡Un verdadero todo-en-uno que tienes que probar! Love it @lauragellerbeauty #laurageller #lauragellerbeauty #gifted #PR #makeup #fullface #LGgifted2024 Love it @lauragellerbeauty (opens in a new tab) · <1%
- Instagram (opens in a new tab) · <1%
- 9%
- Where do you purchase your fragrances? (opens in a new tab) · 1%
- Brush cleaner spray (opens in a new tab) · 1%
- Best contour stick : r/Sephora - Reddit (opens in a new tab) · 1%
- best cool toned cream contour for light skin? (opens in a new tab) · 1%
- Upping Perfume Game : r/madisonwi (opens in a new tab) · <1%
- Reddit - Prove your humanity (opens in a new tab) · <1%
- Brand recs for this bright blue look : r/MakeupAddiction (opens in a new tab) · <1%
- Recommendation for an actual COOL contour? - Reddit (opens in a new tab) · <1%
- What are some good affordable colognes? : r/malefashionadvice (opens in a new tab) · <1%
- Bronzers and contour swatches (including new RMS, Chantecaille and Makeup by Mario. Also, an affordable alternative for Westman Atelier contour from Sephora Collection) : r/OliveMUA (opens in a new tab) · <1%
- 7%
- Laura Geller Command the Room Palette: My Ultimate Makeup Guide & Tutorial (opens in a new tab) · <1%
- My Favorite Bronzer & Contour Swatches: Powder, Cream & Sticks! (opens in a new tab) · <1%
- Sephora Holiday Gift Sets 2025: Top Beauty Must-Haves Revealed! (opens in a new tab) · <1%
- Best Summer Makeup Looks for Women Over 40 | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- Top Sephora Fragrances to Try Now | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- What Are the Best Chloé Perfumes for Summer? | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- Tips and Tricks for Using Fenty Beauty Contour Sticks | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- Why Choose Fenty Beauty Match Stix in Amber for Contouring? | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- Ultimate Guide to Top Perfumes at Sephora: From Designer Classics to Gourmand Delights | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- What Are the Essential Makeup Products You Need? | 2025 real user experience on Lemon8 (opens in a new tab) · <1%
- 3%
- Clarins Water Lip Stain as Blush: A Game Changer? 🤯 | TikTok (opens in a new tab) · <1%
- Effective Sephora Brush Cleaner for Makeup Brushes (opens in a new tab) · <1%
- Brand New All in One Face Palette Launch - TikTok Exclusive Offer! (opens in a new tab) · <1%
- Ya’ll won’t regret this 60 Colour Eyeliner Palette that I designed 💗 ... (opens in a new tab) · <1%
- Best Contour Shades for Pale Skin | TikTok (opens in a new tab) · <1%
- Best Contour and Bronzer for Fair Cool-Toned Skin (opens in a new tab) · <1%
- Sephora's New Return Policy Explained (opens in a new tab) · <1%
- Purchase 2 brushes and get a brush cleaner!!😍🥰 #sephora #sephoramidd... | Makeup Brushes (opens in a new tab) · <1%
- Beginner Essentials: Sephora Collection Brush Set Review (opens in a new tab) · <1%
- 3%
- Full Face of Makeup with 1 Palette (opens in a new tab) · 1%
- Luxury Mother's Day Perfume Gift Guide 2026 | Top Spring ... (opens in a new tab) · 1%
- The Most USEFUL Drugstore Makeup Brush Set! 🙌🏼 #budgetbeauty #drugstoremakeup #makeupbrushes (opens in a new tab) · <1%
- Laura Geller Best of Baked Full Face Palette on QVC - YouTube (opens in a new tab) · <1%
- My Toiletry "No-Fail" Strategy for Women (Skincare, ... (opens in a new tab) · <1%
- TOP 10 MOTHER'S DAY PERFUMES! 💐PERFECT ... (opens in a new tab) · <1%
- 2%
- The 11 Best Contour Sticks of 2026, Tested by Editors and MUAs (opens in a new tab) · 1%
- The 11 Best Cheap Makeup Brush Sets of 2026, Researched and Approved (opens in a new tab) · 1%
- The 9 Best Makeup Brushes of 2026, Tested and Reviewed (opens in a new tab) · <1%
- The 18 Best Places to Buy Perfume Online in 2026 (opens in a new tab) · <1%
- The 21 Best Places to Buy Makeup Online (opens in a new tab) · <1%
- Leaves Sephora out1%
- The Best Contour Sticks to Bring Out Your Cheekbones | Allure (opens in a new tab) · <1%
- 13 Best Skin Tints for Lightweight, Natural-Looking Coverage | Allure (opens in a new tab) · <1%Leaves Sephora out
- How Fake Beauty Products Have Infiltrated Amazon, Target, and Other Reliable Retailers (opens in a new tab) · <1%
- Everything You Need to Know About the Viral Harry Potter Makeup Brushes (opens in a new tab) · <1%

