What AI says about RollWorks
Since Jul 5Updated Nov 3, 2026Based on 35,441 AI responses
Reviewed by Dimitry Apollonsky
AI summary
RollWorks is an account-based marketing platform that provides intent data, account identification, and cross-channel B2B advertising. It is regularly recommended for B2B firms orchestrating account-level campaigns, delivering personalized ads to targeted companies, and accessing Bombora intent data.
1%
of AI answers about RollWorks and its rivals
- ChatGPT1%
- Google AI Mode1%
Markets where AI mentions RollWorks
- B2B Demand Generation SolutionsAI picks 6sense and 2 more about as often#4 · 29%
- AdTech and MarTech PlatformsAI picks Demandbase and 1 more about as often#5 · 13%
- Digital Advertising Platforms and AgenciesAI picks The Trade Desk and 1 more about as often#16 · 8%
- Email Marketing & Automation PlatformsAI picks MailerLite most#104 · <1%
- Direct Mail and Gifting AutomationAI picks Lob and 1 more about as often#134 · <1%
- Paid Advertising Management SolutionsAI picks Google Ads most#141 · <1%
- Customer Data Platforms & Churn PredictionAI picks Hightouch most#146 · <1%
Topics where AI mentions RollWorks
- AI picks mostMentioned in
- For a B2B firm relying on account-based marketing, which marketing automation tools are best at orchestrating campaigns at the account level, not just contacts?on this questionAI picks Demandbase and 1 more about as often85%
Excerpts where RollWorks appeared in the AI's answer
Google AI ModeSep 30, 2026, Google AI Mode RollWorks A division of NextRoll, RollWorks is tailored to bring sophisticated account-level orchestration to mid-market and scaling B2B companies
Google AI ModeSep 26, 2026, Google AI Mode RollWorks – Best for mid-market account-based advertising and retargeting
- What ABM solution enables dynamic website personalization, showing different case studies depending on the visitor's industry?on this questionAI picks Mutiny and 1 more about as often31%
Excerpts where RollWorks appeared in the AI's answer
Google AI ModeOct 21, 2026, Google AI Mode RollWorks: Offers account-based web personalization tools that customize site content for target account lists and specific industry segments.
Google AI ModeSep 25, 2026, Google AI Mode RollWorks ( RollWorks Website Personalization ): Enables B2B marketers to customize website content for target account lists or specific industry segments to display the most relevant social proof and case studies upon arrival.
- We are a B2B company. Most CDPs seem focused on retail. What is the best solution for handling complex account hierarchies and buying committees?on this questionAI picks Demandbase most2%
- How do we align Sales and Marketing? What platform offers a shared dashboard where both teams can see account engagement history?on this questionAI picks HubSpot and 1 more about as often2%
- What is the best ad management platform?on this questionAI picks Google Ads and 2 more about as often2%
Excerpts where RollWorks appeared in the AI's answer
Google AI ModeJul 13, 2026, Google AI Mode Specialized platforms like RollWorks, 6sense , and Demandbase are leading choices for B2B advertising.
Google AI ModeJul 5, 2026, Google AI Mode 6sense, Demandbase , and RollWorks are highlighted for precise targeting in B2B environments.
How prominently AI mentions RollWorks
- Named first1%
- 2nd or 3rd39%
- Later60%
How AI rates RollWorks
Common descriptions
mid-market · accessible · bombora-powered partner · simpler · account-based advertising
Tone of AI’s statements about RollWorks
- Positive45%
- Neutral51%
- Mixed3%
- Negative1%
RollWorks in AI answers
Question: What ABM solution enables dynamic website personalization, showing different case studies depending on the visitor's industry?
Google AI ModeOct 21, 2026
RollWorks: Offers account-based web personalization tools that customize site content for target account lists and specific industry segments.
Google AI ModeSep 25, 2026
RollWorks ( RollWorks Website Personalization ): Enables B2B marketers to customize website content for target account lists or specific industry segments to display the most relevant social proof and case studies upon arrival.
Question: We want to serve personalized ads to specific companies. What programmatic ad platform has the highest match rates for corporate IP targeting?
ChatGPTSep 13, 2026
AdRoll ABM / RollWorks — worth considering for a less enterprise-heavy implementation, but I wouldn't pick it if maximizing corporate-IP match rate is the overriding objective.
Sources AI cites
- Your site21%
- Account-based Marketing and Advertising Solution | AdRoll (opens in a new tab) · 15%
- Account-Based Marketing Platform for Precise B2B Targeting | AdRoll (opens in a new tab) · 2%
- Go-To-Market Orchestration Solution for ABM Marketers | AdRoll (opens in a new tab) · 2%
- ABM Match Rates Explained | RollWorks Blog (opens in a new tab) · 2%
- Leaves RollWorks out4%
- Top 10 Account-Based Selling Tools in 2026 | Salesmotion (opens in a new tab) · 4%Leaves RollWorks out
