The category you’re looking for is account-based advertising (ABA), usually delivered through an account-based marketing (ABM) platform or a programmatic advertising platform with named-account targeting.
These systems let you upload or select a list of specific companies, automate ad buying and delivery, reach relevant decision-makers, and coordinate campaigns across channels such as display, LinkedIn, video, and other digital media. More advanced platforms also use buyer-intent signals to prioritize companies actively researching your products or services.
Leading platforms to evaluate
Here are the strongest starting points, depending on whether you need a dedicated B2B advertising system or a broader cross-channel marketing platform.
1. Demandbase
(Best for enterprise ABM)
A strong option for targeting named corporate accounts across programmatic display, video, and connected TV, with account intelligence, intent data, and cross-channel campaign orchestration. It can also coordinate activity across platforms such as LinkedIn, Google, and Microsoft advertising.
Uses predictive analytics and buyer-intent signals to prioritize companies that may be in a buying cycle. Its advertising capabilities support account-level audience targeting, display, video, and CTV, with CRM integration and reporting.
Combines account targeting, programmatic ad delivery, audience intelligence, and campaign optimization. A practical candidate for businesses that want ABM advertising without adopting a large enterprise revenue-orchestration suite.
Best for large-scale automated media buying across the open internet. Supports display, video, audio, native advertising, and CTV. For precise corporate-account targeting, it is often paired with a separate B2B account-intelligence or audience-data provider, such as 6sense.
Pricing: Typically sales-led; media and service costs vary
Best for reaching specific companies' professional audiences by employer, job title, seniority, and other professional attributes. Matched Audiences also supports account-based advertising workflows. It is an important channel, but it does not independently buy ads across the wider open web.
Best for teams that want flexible programmatic buying across display, native, video, CTV, audio, and digital out-of-home. Account-based targeting can be supported through data-provider integrations, so confirm that your named-account list and CRM setup are supported.
Comparison based on vendor capabilities described in the linked sources; actual inventory, integrations, and targeting availability depend on the plan and setup.
How automated corporate-account advertising works
1. Define your target accounts
Import a list of companies, domains, CRM accounts, and relevant buying roles.
2. Enrich and prioritize
Match accounts to available audience data and optionally use intent signals to identify in-market companies.
3. Automate ad buying and delivery
Use platform integrations and programmatic bidding to deliver ads to eligible audiences across supported channels.
4. Measure account engagement and revenue
Connect impressions and engagement to account activity, qualified opportunities, and pipeline where attribution is available.
One important distinction: targeting a corporate account does not guarantee that every ad reaches a decision-maker at that company. Depending on the platform, matching may rely on company IP addresses, cookies, device identity, professional profiles, or uploaded first-party data. Ask for account match rates, buying-role coverage, and account-level delivery reporting before committing.
Which would I shortlist?
Enterprise, multiple channels, and centralized account orchestration: Demandbase.
Predictive buying intent and automated account prioritization: 6sense.
Mid-market budget and advertising-led ABM: AdRoll ABM.
Maximum open-web media reach with an experienced media-buying team: The Trade Desk, paired with an account-data solution.
Primarily reaching named companies and job roles on one channel: LinkedIn Campaign Manager.
Let’s narrow this to your use case
The best choice depends on what you mean by “across digital channels.” Are you primarily trying to reach named corporate accounts across the open web, or coordinate advertising across several platforms?
1. Which channels do you need?
Open-web display, video, CTV, and other digital channels
LinkedIn and other social platforms
Search, social, and programmatic together
Primarily display advertising
2. What is your company size or campaign scale?
Small business / lean marketing team
Mid-market
Enterprise
Agency managing multiple clients
3. What is your approximate annual platform budget?
What you’re looking for is generally called B2B IP targeting or account-based advertising (ABM). These services let you identify specific businesses and deliver digital ads to people using their corporate networks, often across websites and other digital channels.
There are two main approaches:
IP-address targeting: Match a business to its corporate IP addresses and serve ads to devices using those networks.
Account-based advertising: Upload a list of companies by name or domain, and the platform identifies and targets people associated with those businesses using IP signals, cookies, and other identity data.
If your goal is to advertise to a specific list of businesses rather than a broad industry audience, these are the providers I’d investigate first.
Providers worth comparing
1. Leadfeeder — Best starting point for a target list
Targets specific companies using their IP addresses, lets you upload target-account lists, and provides account-level campaign reporting. Its advertising product is called Campaigns.
Pricing: custom pricing advertised; offers a 14-day free trial.
2. AccountInsight — Best for company-level targeting
Specializes in B2B display advertising using business IP matching. Supports target-account lists, programmatic advertising across the open web, and company-level reporting.
3. El Toro — Best for targeting known business locations
Matches physical business addresses to IP addresses and delivers digital advertising to associated devices. Worth considering if you have a list of business locations, not just company names.
Combines company identification using IP and other signals with account-based advertising, intent data, and campaign analytics. Better suited to businesses that want a broader B2B marketing platform.
1. What information do you have about the businesses?
Business names or a spreadsheet of target companies
Company website domains
Actual corporate IP addresses or IP ranges
Physical business addresses
2. Where do you want your ads to appear?
Banner ads across websites
Video and connected TV (CTV)
LinkedIn and social media
Any available digital channel
3. How many businesses do you want to target?
Fewer than 100
100–1,000
1,000 or more
4. What's your approximate monthly ad budget?
Under $500
$500–$2,000
$2,000+
Not sure yet
[Find the best fit]
One important caveat: IP targeting identifies a network or business account, not necessarily a particular employee. Shared networks, remote work, VPNs, and changing IP addresses can affect accuracy. Ask vendors for their account-match rates, minimum campaign spend, and how they verify delivery to your intended companies.
The primary platforms and services that provide company IP-based B2B targeting include:
One : A comprehensive ABM platform that features a native B2B DSP. It allows you to upload target account lists or use intent data to serve ads directly to the corporate IP addresses and buying committees of specific companies.[]()
Best platforms and agencies for corporate IP targeting campaigns
If you're looking to serve digital ads to employees at specific corporations based on their companies' IP addresses, the category to investigate is B2B account-based advertising (ABM), especially IP-based account targeting.
The best choice depends on whether you want to reach employees across a corporate network, target specific decision-makers at named companies, or hire an agency to manage the campaign end to end.
One important distinction: IP targeting is not the same as person-level targeting. Corporate IP targeting can help reach devices on identifiable business networks, but VPNs, remote work, mobile devices, shared networks, and inaccurate IP-to-company mappings can affect coverage. If reaching specific job titles or decision-makers matters, consider combining IP targeting with account-based and professional-audience targeting.
Top platforms to shortlist
The following are the strongest starting points for a corporate-targeting campaign, based on their advertised capabilities and positioning in the B2B advertising market.
1. Demandbase
(Best enterprise shortlist)
Best for large companies targeting named corporate accounts with programmatic advertising, account intelligence, and coordinated sales and marketing. A strong candidate when you want advertising and account-level insights in one platform.
Website:
2. 6sense
Best for enterprise campaigns where you want to prioritize corporations showing purchase intent, then coordinate advertising with other marketing activities. Particularly relevant when campaign effectiveness matters more than simply maximizing impressions against a company list.
Website:
3. RollWorks (AdRoll ABM)
Best for small and midsize B2B teams that need account-targeted display advertising without adopting a full enterprise marketing stack. Worth evaluating for a defined list of target corporations and retargeting workflows.
Website:
4. Influ2
Best when you want to move beyond company-level impressions and target known business contacts or buying-committee members. This is especially useful for high-value enterprise sales campaigns where the audience is a limited set of named individuals.
Website:
5. StackAdapt
Best for advertisers or agencies seeking broader programmatic execution across digital inventory and formats. It's a candidate when you need a media-buying platform and can bring corporate-account audiences or third-party targeting data through supported integrations.
Website:
Best options if you want an agency or managed campaign
If you don't have an in-house programmatic advertising team, these are worth evaluating as service providers, rather than just buying software.
Madison Logic
A strong choice for enterprise campaigns needing strategy, account-based display ads, LinkedIn, connected TV, audio, and buying-group engagement. Ask about its managed-service scope and whether your specific corporate IP requirements are supported.
Website:
DemandScience
A good candidate when you want audience development, campaign execution, and lead generation under one provider. Its Digital Audiences offering supports account- and persona-based audience activation across programmatic display, video, social, audio, and other channels.
Website:
The Trade Desk
Worth considering if you have an agency or experienced media buyer who can build a custom programmatic campaign. This route provides flexibility in media buying, but corporate IP matching and audience data may require additional providers and integrations.
Website:
Which approach should you choose?
Your campaign objective
Recommended starting point
Target employees on specific corporate IP ranges
A specialist IP-targeting provider; validate exact IP-range support
Advertise to a list of named corporations
Demandbase or RollWorks
Reach enterprise buyers based on purchase intent
6sense
Outsource campaign strategy and execution
Madison Logic or DemandScience
Target named executives and job titles
These are initial shortlists, not a guarantee that each provider can target arbitrary IP ranges. The distinction is important: many ABM platforms identify and target companies through identity graphs and account-level audiences, rather than letting you upload specific corporate CIDR blocks.
Five questions to ask before signing a contract
Can you target exact corporate IP ranges? Or do you identify companies through inferred IP-to-company mappings?
Can you target remote employees? Ask about VPNs, home networks, mobile devices, and off-network traffic.
What is the match rate? Request an estimate for your actual target-company list, along with expected reachable impressions.
Can you prove delivery? Request reporting by target account, geography, device, impressions, clicks, and conversions.
What is the minimum budget? Separate platform fees, agency management, media spend, data fees, and setup costs.
Let me narrow this to the best fit
The most important question is: When you say corporate IP targeting, which of these do you mean?
1. What audience do you need to reach?
Specific corporate IP ranges or office networks
Employees at a list of named companies
Specific executives, job titles, or decision-makers
People inside corporate offices in specific locations
The Trade Desk : An enterprise-grade, independent demand-side platform that supports granular B2B programmatic data. You can integrate B2B data providers (like Dun & Bradstreet or LiveRamp) to execute IP and account-level targeting across display, mobile, and streaming video inventory.
StackAdapt : A popular self-serve programmatic DSP for mid-market and enterprise teams that includes robust B2B audience segmentation. It allows you to target accounts using firmographics, technographics, and company IP lists.[](https://www.expandigroup.com/targeted-ip-based-audiences.php)
AdRoll ABM : Combines B2B audience segmentation with a cross-channel demand-side platform. It provides tools tailored for B2B marketers looking to run targeted campaigns against specific business accounts and domains.
Expandi Group : Offers managed and self-service IP-based B2B digital advertising that maps firmographic and technographic data directly to company IP addresses, integrating with external DSPs like Google DV360 or Xandr.[](https://www.expandigroup.com/targeted-ip-based-audiences.php)
If you'd like, let me know:
How you plan to source the IP addresses (do you already have an exact list of IP blocks, or do you want to target companies by industry/name?)
Your preferred workflow (self-serve platform vs. managed agency service)
I can help you narrow down which platform fits your budget and technical setup.
Best for: AI-driven intent and predictive account targeting.
Core Strengths: Excels at identifying anonymous buying signals at the corporate network/IP level before prospects even fill out a form. Its orchestration engine automatically aligns your ad campaigns with accounts showing active in-market behavior.[](https://6sense.com/blog/best-b2b-programmatic-advertising-platforms/)
The Trade Desk
Best for: Maximum inventory scale and custom data layering.
Best for: Mid-market self-serve programmatic execution.
Core Strengths: Offers an intuitive interface with powerful B2B intent and account-targeting segments. It provides robust multi-channel capabilities (native, video, display, CTV) paired with responsive customer support and precise geographic/IP-radius parameters.[](https://6sense.com/blog/best-b2b-programmatic-advertising-platforms/)
ZoomInfo MarketingOS
Best for: Direct database-to-ad activation.
Core Strengths: Leverages a massive B2B contact and company database to build precise firmographic and IP-backed segments, pushing them smoothly into digital advertising ecosystems.
Specialized B2B Agencies for IP-Targeted Campaigns
If you prefer agency execution over a self-serve software stack, these agencies specialize in B2B programmatic and IP-based ABM:
Elevation Marketing: Known for deep B2B roots, integrating account-based advertising, data enrichment, and multi-channel campaign deployment.
Stein IAS: A globally recognized B2B marketing agency that leverages advanced programmatic ABM, intent data, and custom audience stitching.
Ironpaper: Focuses heavily on B2B demand generation, pipeline velocity, and aligning account-level targeting with measurable sales outcomes.
Refine Labs: Specializes in modern B2B demand generation strategies, moving away from archaic lead-gen models toward account-centric dark social and targeted programmatic presence.
To help narrow down the ideal platform or agency setup, tell me:
What is your monthly or quarterly ad budget?
Are you looking for a self-serve software platform or a fully managed agency?
Do you want to target specific industries, company sizes, or named enterprise accounts?
