What AI says about RollWorks
Data as of Oct 26, 2026Based on 35,441 AI responses
Reviewed by Dimitry Apollonsky
AI summary
RollWorks is an account-based marketing platform that provides account identification, intent data integration, and cross-channel B2B advertising. It is among the brands most often named when teams seek ABM tools with Bombora intent data, account-level campaign orchestration, and targeted programmatic advertising.
1%
of AI answers about RollWorks and its rivals · since Jul 5
The market map
B2B Demand Generation SolutionsMentioned in
- 16senseMentioned in 43%Avg. position 2.6
- 1HubSpotMentioned in 42%Avg. position 5.3
- 1DemandbaseMentioned in 40%Avg. position 3.1
- 4RollWorksMentioned in 30%Avg. position 6.0
- 4Adobe Marketo EngageMentioned in 25%Avg. position 6.2
- 6Salesforce Marketing Cloud EngagementMentioned in 13%Avg. position 6.8
- 6TerminusMentioned in 12%Avg. position 4.8
- 10Grow & ConvertMentioned in 7%Avg. position 2.2
- 10IronpaperMentioned in 7%Avg. position 4.6
- 10LinkedInMentioned in 6%Avg. position 5.4
- 10ZoomInfo MarketingMentioned in 6%Avg. position 6.3
- 10Directive ConsultingMentioned in 5%Avg. position 3.8
- 10DemandDriveMentioned in 5%Avg. position 3.1
- 10AnimalzMentioned in 5%Avg. position 3.3
Where RollWorks ranks in AI
- B2B Demand Generation Solutions#4 · 30%
- AdTech and MarTech Platforms#5 · 14%
- Digital Advertising Platforms and Agencies#16 · 8%
- Paid Advertising Management Solutions#51 · 2%
- Lead Management and CRM Integration Software#52 · 1%
- Email Marketing & Automation Platforms#68 · <1%
- Direct Mail and Gifting Automation#141 · <1%
- Customer Data Platforms & Churn Prediction#172 · <1%
- B2B Market & Sales Intelligence Tools#302 · <1%
Topics where AI mentions RollWorks
- ABM with intent dataB2B Demand Generation Solutions69%Rank #3
- Corporate IP targetingDigital Advertising Platforms and Agencies60%Rank #3
- Corporate IP address targetingAdTech and MarTech Platforms55%Rank #3
- Mentioned in
- We want to serve personalized ads to specific companies. What programmatic ad platform has the highest match rates for corporate IP targeting?on this question55%
Excerpts where RollWorks appeared in the AI's answer
ChatGPT SearchSep 13, 2026, ChatGPT Search AdRoll ABM / RollWorks — worth considering for a less enterprise-heavy implementation, but I wouldn't pick it if maximizing corporate-IP match rate is the overriding objective.
ChatGPT SearchSep 5, 2026, ChatGPT Search RollWorks — worth considering for a less expensive/more accessible ABM advertising setup, but its identity/intent stack is generally less differentiated than Demandbase or 6sense.
- ABM website personalization softwareAdTech and MarTech Platforms31%Rank #4
- Direct mail personalization platform for automated gift triggersDirect Mail and Gifting Automation2%Rank #18
- Cross-platform retargetingPaid Advertising Management Solutions2%Rank #21
- B2B customer data platformCustomer Data Platforms & Churn Prediction2%Rank #28
- Mentioned in
- For a B2B firm relying on account-based marketing, which marketing automation tools are best at orchestrating campaigns at the account level, not just contacts?on this question85%
Excerpts where RollWorks appeared in the AI's answer
Google AI ModeSep 30, 2026, Google AI Mode RollWorks A division of NextRoll, RollWorks is tailored to bring sophisticated account-level orchestration to mid-market and scaling B2B companies
Google AI ModeSep 26, 2026, Google AI Mode RollWorks – Best for mid-market account-based advertising and retargeting
- What ABM solution enables dynamic website personalization, showing different case studies depending on the visitor's industry?on this question30%
Excerpts where RollWorks appeared in the AI's answer
Google AI ModeOct 21, 2026, Google AI Mode RollWorks: Offers account-based web personalization tools that customize site content for target account lists and specific industry segments.
Google AI ModeSep 25, 2026, Google AI Mode RollWorks ( RollWorks Website Personalization ): Enables B2B marketers to customize website content for target account lists or specific industry segments to display the most relevant social proof and case studies upon arrival.
- What is the best ad management platform?on this question2%
Excerpts where RollWorks appeared in the AI's answer
Google AI ModeJul 13, 2026, Google AI Mode Specialized platforms like RollWorks, 6sense , and Demandbase are leading choices for B2B advertising.
Google AI ModeJul 5, 2026, Google AI Mode 6sense, Demandbase , and RollWorks are highlighted for precise targeting in B2B environments.
How AI describes RollWorks
Common descriptions
bombora-powered · good · robust · mid-market · accessible · excellent
Tone of AI’s statements about RollWorks
- Positive46%
- Neutral50%
- Mixed3%
- Negative1%
Question: What ABM solution enables dynamic website personalization, showing different case studies depending on the visitor's industry?
Google AI ModeOct 21, 2026
RollWorks: Offers account-based web personalization tools that customize site content for target account lists and specific industry segments.
Google AI ModeSep 25, 2026
RollWorks ( RollWorks Website Personalization ): Enables B2B marketers to customize website content for target account lists or specific industry segments to display the most relevant social proof and case studies upon arrival.
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: We want to serve personalized ads to specific companies. What programmatic ad platform has the highest match rates for corporate IP targeting?
ChatGPT SearchSep 13, 2026
AdRoll ABM / RollWorks — worth considering for a less enterprise-heavy implementation, but I wouldn't pick it if maximizing corporate-IP match rate is the overriding objective.
ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
How prominently AI mentions RollWorks
Position in answers
- Named first1%
- 2nd or 3rd39%
- Later60%
Each engine’s share of its own answers across RollWorks’s markets · since Jul 5
- ChatGPT Search1%
- Google AI Mode1%
Compare RollWorks
Sources AI cites
rollworks.com 21%Other sites 79%
- Owned21%
- Account-based Marketing and Advertising Solution | AdRoll · 15% (opens in a new tab)
- Account-Based Marketing Platform for Precise B2B Targeting | AdRoll · 2% (opens in a new tab)
- Go-To-Market Orchestration Solution for ABM Marketers | AdRoll · 2% (opens in a new tab)
- ABM Match Rates Explained | RollWorks Blog · 2% (opens in a new tab)
The page AI cites most for RollWorks
