What AI says about NARS

Since Jul 5Updated Nov 3, 2026Based on 12,692 AI responsesReviewed by

How we measure

AI summary

NARS is a cosmetics brand that sells makeup and skincare products, including foundation, mascara, and eyeshadow, while offering professional resources and virtual consultations.

Mentioned in

6%

of AI answers about NARS and its rivals

  • ChatGPT7%
  • Google AI Mode5%

Topics where AI mentions NARS

How prominently AI mentions NARS

  • Named first20%
  • 2nd or 3rd45%
  • Later35%

Insights for NARS

  • Gap between platforms: The platform gap for NARS in Performing Arts Supplies and Services narrowed to 33 points, ChatGPT Search ahead

    ChatGPTChatGPT40%Google AI ModeGoogle AI Mode7%
  • Gap between platforms: The platform gap in Face Makeup: Foundations & Powders narrowed

    ChatGPTChatGPT44%Google AI ModeGoogle AI Mode15%
  • Gap between platforms: The Mentioned in is higher on ChatGPT Search than on Google AI Mode in Makeup Brands and Mascara Products

    ChatGPTChatGPT24%Google AI ModeGoogle AI Mode15%

How AI rates NARS

Common descriptions

non-comedogenic · natural finish · full-coverage · medium, buildable coverage · buildable · high-coverage

Tone of AI’s statements about NARS

  • Positive59%
  • Neutral40%
  • Mixed<1%
  • Negative<1%

NARS in AI answers

Question: I have a deep skin tone. Which makeup brand has the best inclusive shade range for foundations and concealers?

Google AI ModeOct 27, 2026

NARS - Long before the "Fenty effect," NARS was a staple for deep skin tones

Google AI ModeOct 27, 2026

their formulations (like the NARS Natural Radiant Longwear Foundation and their iconic creamy concealers) provide rich olive, golden, and deep neutral undertones

Question: which makeup brands suit me?

ChatGPTOct 7, 2026

NARS, Rare Beauty, Fenty Beauty, Charlotte Tilbury, Makeup by Mario, MAC, and Armani Beauty all have strong complexion options right now.

Sources AI cites

Competitors