Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this
The market map · 5 of 100 labelled
Hotel Booking Platforms & Rewards Cards →55%positive
pet-friendlystrong loyalty programupscalebesthuge global footprintlargest global footprintexcellentluxury
Strengths
Weaknesses
Excerpts where Marriott appeared in the AI's answer

Marriott — Best overall: enormous global footprint, lots of brands and price points, and strong consistency.

Marriott Bonvoy: Offers the largest and most diverse portfolio of properties ranging from select-service to ultra-luxury (including St. Regis and The Luxury Collection), making it a favorite for frequent travelers maximizing loyalty points.
Excerpts where Marriott appeared in the AI's answer

Marriott, Hilton, Hyatt, and IHG : These major hotel chains do not use external booking engines for AAA rates; you must book directly on their individual brand websites

Marriott — AAA members can save 5% or more and generally earn Marriott Bonvoy points.
Excerpts where Marriott appeared in the AI's answer

Marriott.com – Marriott now lets you display rates with estimated taxes and all fees