Which one AI picks, and when.
Data as of Aug 14, 2026 · Based on 25 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on strength, where Marriott leads by 11 points.
| Measure |  Hilton |  Marriott |
|---|---|---|
| Parse Score | 73 |
| 83 |
| Strength (widest gap) | 59 | 70 |
|---|
| Reach | 64 | 63 |
|---|
| Authority | 61 | 67 |
|---|
