What AI says about Forrester
Since Jul 5Updated Oct 28, 2026Based on 21,096 AI responses
Reviewed by Dimitry Apollonsky
Market map
B2B Market & Sales Intelligence Tools- #1ZoomInfoMentioned in 40%Avg. position 4.0
- #2ApolloMentioned in 30%Avg. position 4.7
- #3SimilarWebMentioned in 24%Avg. position 5.8
- #3CognismMentioned in 23%Avg. position 4.8
- #3AlphaSenseMentioned in 22%Avg. position 4.4
- #66senseMentioned in 21%Avg. position 4.3
- #6CrayonMentioned in 20%Avg. position 5.8
- #6GartnerMentioned in 19%Avg. position 5.3
- #9KlueMentioned in 17%Avg. position 6.2
- #9CB InsightsMentioned in 16%Avg. position 5.0
- #9DemandbaseMentioned in 16%Avg. position 5.5
- #9PitchBookMentioned in 15%Avg. position 5.3
- #13LinkedIn Sales NavigatorMentioned in 13%Avg. position 5.1
- #13LushaMentioned in 12%Avg. position 6.0
- #13ForresterMentioned in 11%Avg. position 5.7
Forrester’s market rankings
MarketRank · Mentioned in
- B2B Market & Sales Intelligence ToolsAI picks ZoomInfo most#13 · 11%
- Marketing and Development AgenciesAI picks Clutch most#24 · 1%
- Compensation Benchmarking & ConsultingAI picks Mercer most#58 · 1%
- B2B Demand Generation SolutionsAI picks 6sense and 2 more about as often#65 · 1%
- Hospitality Revenue Management SoftwareAI picks Duetto most#86 · 1%
- Competitive Intelligence Software PlatformsAI picks SimilarWeb and 1 more about as often#88 · <1%
- AP/AR and Procure-to-Pay Automation SoftwareAI picks Stampli and 2 more about as often#131 · <1%
- AI Strategy & Adoption ConsultingAI picks Deloitte and 1 more about as often#177 · <1%
- Customer Data Platforms & Churn PredictionAI picks Hightouch most#183 · <1%
- E-commerce Platform Comparison ToolsAI picks Shopify most#229 · <1%
Topics where AI mentions Forrester
TopicMentioned in · on this topicRank
- AI picks mostMentioned in
- What is the best market research firm for a CMO to engage for a competitive analysis project?on this questionAI picks Kantar most69%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeOct 7, 2026, Google AI Mode Forrester : Best for B2B Marketing, Customer Experience (CX), and Go-to-Market Strategy
Google AI ModeSep 26, 2026, Google AI Mode Forrester Research: Exceptional at the intersection of technology, customer experience (CX), and marketing strategy.
- What is the best market research report provider for a Strategy Manager analyzing new market entry?on this questionAI picks Gartner most47%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeOct 15, 2026, Google AI Mode Gartner / Forrester (Best for Enterprise Tech, Software, & Digital Ecosystems )
Google AI ModeSep 19, 2026, Google AI Mode Gartner & Forrester: Best for Tech, Software, B2B Services, and Digital Infrastructure
- How can a product team run AI-moderated user interviews at scale?on this questionAI picks Outset most7%
Excerpts where Forrester appeared in the AI's answer
ChatGPTSep 15, 2026, ChatGPT Forrester similarly characterizes it as complementary to—not a wholesale replacement for—in-depth research.
- What are the best market intelligence tools I should consider? We're a Fortune 500on this questionAI picks AlphaSense most23%
- We are consolidating our software vendors. Who helps negotiate enterprise license agreements?on this questionAI picks NPI Financial most11%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeSep 7, 2026, Google AI Mode Forrester : Offers dedicated sourcing and vendor management research to assist with contract negotiation strategies.
ChatGPTAug 18, 2026, ChatGPT Forrester — Provides vendor-specific contract-negotiation guidance for major software providers including Microsoft, Salesforce, SAP, ServiceNow and VMware.
- I need to conduct market research and analysis for a new product line. What's the best market intelligence platform?on this questionAI picks AlphaSense and 1 more about as often12%
Excerpts where Forrester appeared in the AI's answer
Google AI ModeSep 21, 2026, Google AI Mode Gartner / Forrester — Best for comprehensive, analyst-driven macro-market trends, industry sizing, and technology/enterprise evaluation.
Google AI ModeSep 5, 2026, Google AI Mode Gartner / Forrester: Essential if you are in the tech, SaaS, or enterprise space.
How prominently AI mentions Forrester
- Named first14%
- 2nd or 3rd23%
- Later63%
How often AI mentions Forrester
Share of answers in B2B Market & Sales Intelligence Tools each week
Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22
How AI rates Forrester
Common descriptions
excellent · best overall · strong · useful · deep
Tone of AI’s statements about Forrester
- Positive42%
- Neutral55%
- Mixed2%
- Negative<1%
Forrester in AI answers
Question: What is the best market research report provider for a Strategy Manager analyzing new market entry?
Google AI ModeOct 15, 2026
Gartner / Forrester (Best for Enterprise Tech, Software, & Digital Ecosystems )
Google AI ModeSep 19, 2026
Gartner & Forrester: Best for Tech, Software, B2B Services, and Digital Infrastructure
Question: We're undergoing a rebrand. How does a Brand Manager hire a good branding agency?
ChatGPTSep 21, 2026
Forrester specifically recommends defining the project and internal requirements before issuing an RFP, and notes that clear, prioritized objectives produce more useful agency responses.
Sources AI cites
- Your site67%
- Forrester Helps Organizations Thrive Through Volatility (opens in a new tab) · 19%Leaves Forrester out
- Understand Customer And Market Dynamics - Forrester Market Insights (opens in a new tab) · 5%
- The Forrester Wave™ (opens in a new tab) · 5%
- Forrester Advisory - Implement modern, effective business strategies (opens in a new tab) · 4%
- Signature Research From Forrester (opens in a new tab) · 4%
- AI-Moderated Interviews Expand How Teams Conduct Customer Research (opens in a new tab) · 3%
- Five Findings About Today’s Market And Competitive Intelligence Programs (opens in a new tab) · 3%
- Mike Proulx | Forrester (opens in a new tab) · 1%
- Better Your Brand Measurement With These Best-In-Class Providers (opens in a new tab) · 1%
- What’s New For AP Invoice Automation In 2026? (opens in a new tab) · 1%
- Leaves Forrester out1%
- 12 Networking Groups Every Small Business Owner Should Join (opens in a new tab) · 1%Leaves Forrester out
