What AI says about e.l.f. Cosmetics
Since Jul 5Updated Nov 1, 2026Based on 22,430 AI responses
Reviewed by Dimitry Apollonsky
AI summary
e.l.f. Cosmetics sells vegan and cruelty-free makeup, skincare, and haircare products for eyes, lips, and face.
Mentioned in
3%
of AI answers about e.l.f. Cosmetics and its rivals
- ChatGPT3%
- Google AI Mode3%
Markets where AI mentions e.l.f. Cosmetics
Market# · Mentioned in
All markets3%
- Makeup Palettes and Brush SetsAI picks Sephora most#2 · 22%
- Makeup Brands and Mascara ProductsAI picks ILIA and 1 more about as often#3 · 26%
- Makeup and Art Starter SetsAI picks Real Techniques and 1 more about as often#3 · 50%
- Face Makeup: Foundations & PowdersAI picks NARS and 2 more about as often#9 · 10%
- Natural Look Makeup ProductsAI picks Fenty Beauty most#10 · 14%
- Online Shopping & RetailersAI picks Ulta Beauty and 3 more about as often#10 · 20%
- Mineral Reef-Safe Face SunscreensAI picks Supergoop! and 1 more about as often#11 · 5%
- Cleaning and Stain Removal ProductsAI picks Scotch-Brite and 3 more about as often#12 · 4%
- Lip Balms and Lip StainsAI picks Aquaphor most#16 · 8%
- Skincare and Face Makeup ProductsAI picks CeraVe most#17 · 3%
- Outdoor Grills, Smokers and HeatersAI picks Weber most#34 · 1%
- Performing Arts Supplies and ServicesAI picks Make Up For Ever and 3 more about as often#50 · 1%
Topics where AI mentions e.l.f. Cosmetics
TopicMentioned in · on this topicRank
- AI picks mostMentioned in
- I'm going for a soft, romantic, cottagecore vibe. What is the best liquid or cream blush in a dusty rose shade?on this questionAI picks e.l.f. Cosmetics most51%
- I have a 10-minute morning routine. What is the best multi-purpose makeup stick (for lips, cheeks, and eyes)?on this questionAI picks e.l.f. Cosmetics and 1 more about as often74%
- What is the best eyebrow gel for a feathered, "laminated" brow look that holds all day?on this questionAI picks Anastasia Beverly Hills and 2 more about as often62%
Excerpts where e.l.f. Cosmetics appeared in the AI's answer
Google AI ModeAug 8, 2026, Google AI Mode e.l.f. Cosmetics Brow Laminating Gel – A fantastic value pick that delivers a mountain-strong grip.
Google AI ModeJul 27, 2026, Google AI Mode e.l.f. Cosmetics Brow Laminating Gel is praised for its ability to sculpt and set brows
- What is the best highlighter?on this questionAI picks Rare Beauty most55%
How prominently AI mentions e.l.f. Cosmetics
- Named first10%
- 2nd or 3rd38%
- Later52%
Insights for e.l.f. Cosmetics
Gap between platforms: The Mentioned in is higher on ChatGPT Search than on Google AI Mode in Face Makeup: Foundations & Powders
ChatGPTChatGPT13%Google AI ModeGoogle AI Mode6%Gap between platforms: The platform gap for e.l.f. Cosmetics in Makeup Brands and Mascara Products narrowed to 11.1 points, ChatGPT Search ahead
ChatGPTChatGPT20%Google AI ModeGoogle AI Mode9%
How AI rates e.l.f. Cosmetics
Common descriptions
budget-friendly · affordable · budget · inexpensive · absolute best · highly rated
Tone of AI’s statements about e.l.f. Cosmetics
- Positive55%
- Neutral42%
- Mixed2%
- Negative<1%
e.l.f. Cosmetics in AI answers
Question: What is the best brand of cruelty-free makeup?
ChatGPTOct 21, 2026
If I had to recommend just one brand of cruelty-free makeup, I'd choose e.l.f. Cosmetics.
ChatGPTSep 20, 2026
e.l.f. Cosmetics — excellent budget option; broad range and Leaping Bunny certification.
Question: What is the best makeup brush set for a beginner?
Google AI ModeSep 17, 2026
Best Value / Full Routine Kit: e.l.f. Cosmetics 10 out of 10 / Professional Brush Kits
Sources AI cites
- 10%
- SPF for the sun of it! 😎 Pick your Suntouchable superstar: NEW Suntouchable Invisi-Stick SPF 50: 💛 Stick face sunscreen with broad spectrum SPF 50 – great for on-the-go application! 💛 Delivers a natural finish and helps prep skin for makeup 💛 Applies clear on all skin tones (no white cast!) with a non-greasy feel 💛 Infused with moisturizing Sunflower Seed Oil and soothing Bisabolol 💛 Water-resistant and non-comedogenic formula goes on smooth (no tugging!) Suntouchable Invisible SPF 35: 🌟 Invisible face sunscreen with broad-spectrum SPF 35 🌟 Velvety gel formula with no white cast or greasy feel 🌟 Water-resistant & fragrance-free 🌟 Doubles as a blurring face primer to give skin a smooth finish and long-lasting wear Shop the entire Suntouchable fam for $14 each! 🫶 Available for US, UK and EU residents. 🤩 #SuntouchableInvisiStick #elfSKIN #eyeslipsface #elfingamazing #crueltyfree #vegan (opens in a new tab) · <1%
- The strongest brow gel I've tried @ambervcruz @elfcosmetics (opens in a new tab) · <1%
- NYX brow glue vs. e.l.f. 👀 which side are you picking?! Both of these brow products are SO good! You can’t go wrong with either when they’re this affordable! e.l.f. is $8 NYX is $10. Products mentioned: @nyxcosmetics brow glue & pencil @elfcosmetics brow laminating gel #makeup #affordablemakeup #drugstoremakeup #newmakeup #viralmakeup #makeupfavorites #elfcosmetics #nyxcosmetics (opens in a new tab) · <1%
- is the new e.l.f. camo liquid blush in the shade Dusty Rose a dupe for the rare beauty soft pinch liquid blush in the shade Hope? 🎀 @elfcosmetics $7 @rarebeauty $23 #elfcosmetics #elfcamoliquidblush #elfliquidblush #liquidblush #rarebeauty #rarebeautyhope #rarebeautyblush #blushes #makeupdupes #dupe #drugstoremakeup (opens in a new tab) · <1%
- Camo Liquid Blush shades loading... 💅💗 Which shade is your holy grail? 🏆 Let us know in the comments!👇 ✨NEW✨ Camo Liquid Blush is AVAILABLE NOW on elfcosmetics.com, the e.l.f. app, @targetstyle and @ultabeauty! 😍 This long-lasting & ultra-pigmented blush builds to achieve the perfect pop of color! 💕 Infused with skin-loving ingredients like Hyaluronic Acid, this lightweight & dewy blush blends out into a soft finish. 🌟 Plus, the rounded, grooved applicator makes application easy as e.l.f. 🙌 SHOP NOW for only $7 each 🛍️ Available on elfcosmetics.com and the e.l.f. app for US, Canada, UK & EU residents. 🇺🇸🇨🇦🇬🇧 🇺🇸 Online & in-store @targetstyle, @ultabeauty, @cvspharmacy and online @walmart, coming soon to @walgreens 🇨🇦: Online & in-store @shoppersbeauty, coming soon to @walmartcanada 🇬🇧: Online @superdrug, @bootsuk, @asos and @beautybaycom, coming soon to @superdrug and @bootsuk in-store EU: Coming soon to @douglas_cosmetics #CamoLiquidBlush #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan (opens in a new tab) · <1%
- doing a full face of makeup with ONLY ELF products! this was an easy challenge bc I adore this brand ____________________ #makeup #makeuptutorial #makeupchallenge #beautychallenge #beautyhacks #makeupaddict #makeuplover #beautyaddict #beauty (opens in a new tab) · <1%
- Instagram (opens in a new tab) · <1%
- Saie on Instagram: "Signature SaieGlow™️ with @roseeemachado 💜 Stack Saie for extra glow: ✨ Start with Glowy Super Gel all-over illuminizer as a glowy prep step. Rose wears the viral shade Sunglow for a bronzey sun-kissed glow ✨ For an even and SPF protected dewy complexion, use Slip Tint Moisturizer SPF 35. Rose wears shade 5 blended out with The Big Brush ✨ Dab 1-2 dots of Dew Blush and buff out using The Fluffy Brush blending towards the temple until color sheers out seamlessly. Rose wears Dew Blush in Cutie (warm dusty rose) ✨ Finish the look with a few coats of Glossybounce™️ for a nourished and hydrated pout. Rose wears the shade Bounce (dusty rose) Shop Rose’s look for 20% off sitewide on saiehello.com now through July 7. ✨ Spend $50 to receive a new shade of Glowy Super Gel ✨ Spend $65 to receive a free Dew Blush in the shade Peachy" (opens in a new tab) · <1%
- can you believe our lip juice stain lasts for 12+ hours!! would you try this? 💋 ———————————————————— #lipstain #kbeauty #makeup #lipstick #lips (opens in a new tab) · <1%
- Testing makeup fixers to see which one would make my ... (opens in a new tab) · <1%
- 8%
- What Makes the Elf Monochromatic Multi-Stick a Must-Have? | 2025 real user experience on Lemon8 (opens in a new tab) · 1%
- Honest e.l.f. Brow Products Review: Brow Lift vs Brow Gel vs Clear Brow Mascara (opens in a new tab) · 1%
- ELF Brow Laminating Gel Review: My Secret to Laminated & Lasting Brows! (opens in a new tab) · <1%
- Mastering Blush: Liquid vs Powder Explained + Expert Application Tips (opens in a new tab) · <1%
- My Top Cream & Liquid Blush Swatches: Rare Beauty, Mario & More! (opens in a new tab) · <1%
- My Top Picks: Best Long-Lasting Brow Gels for All-Day Hold (opens in a new tab) · <1%
- Makeup Melts in Heat? Best Setting Sprays for Humidity & Sweat! (opens in a new tab) · <1%
- Unlock Your Vibe: Creative Eyeshadow Palette Names & Looks (opens in a new tab) · <1%
- Blush Favorites: My Top Picks for Matte & Daily Makeup! (opens in a new tab) · <1%
- Fall Blushes: My Top Cream & Liquid Picks (Rare Beauty & More!) (opens in a new tab) · <1%
- Your site8%
- e.l.f. Cosmetics: Affordable Makeup & Skincare - Cruelty Free | e.l.f. Cosmetics (opens in a new tab) · 2%
- Dusty Rose Camo Liquid Blush | Rose Blush -$8 | e.l.f. Cosmetics (opens in a new tab) · 1%
- Monochromatic Multi Stick Makeup | e.l.f. Cosmetics (opens in a new tab) · 1%
- How to Choose the Right Eyebrow Makeup For You (opens in a new tab) · <1%
- How to use a Dual-Tip Lip Liner & Stain (opens in a new tab) · <1%
- Ultimate Guide to Types of Eyeshadow Formulas | e.l.f. Cosmetics (opens in a new tab) · <1%
- Green Color Corrector Tips: How to Neutralize Redness | e.l.f. Cosmetics (opens in a new tab) · <1%
- Complete Guide to e.l.f. Lip Makeup: Balms, Liners, Oils & More (opens in a new tab) · <1%
- What is the Difference Between a Skin Tint and Foundation? (opens in a new tab) · <1%
- Setting Spray Guide: What It Does & How to Use It (opens in a new tab) · <1%
- Leaves e.l.f. Cosmetics out7%
- The 13 Best Highlighters of 2026, Tested and MUA-Backed (opens in a new tab) · 1%
- The 11 Best Tubing Mascaras of 2026, Editor-Approved (opens in a new tab) · 1%
- The Best Eyeshadow Palettes of 2026, Tested and Reviewed (opens in a new tab) · 1%
- The 11 Best Setting Sprays of 2026, Tested and Reviewed (opens in a new tab) · 1%
- The 10 Best Brow Gels of 2026, Tested and Reviewed (opens in a new tab) · <1%
- The 15 Best Concealers of 2026, Tested and Reviewed (opens in a new tab) · <1%Leaves e.l.f. Cosmetics out
- The 11 Best Cream Bronzers, Tested and Reviewed (opens in a new tab) · <1%
- The 12 Best Makeup Brush Cleaners of 2026, Makeup Artist-Approved (opens in a new tab) · <1%
- Neutrogena's Hydro Boost Multi-Use Stick, Reviewed (opens in a new tab) · <1%
- The 8 Best Color Correctors of 2026, Tested and Reviewed (opens in a new tab) · <1%
- 7%
- What is the best concealer to use to cover up big red acne scars? I need something that blends well with full coverage. (opens in a new tab) · 1%
- Good Cruelty-Free Mascara? (opens in a new tab) · <1%
- Make-up wearers, what setting sprays are we wearing to festivals that LASTS? (opens in a new tab) · <1%
- Favorite mascara? : r/crueltyfree - Reddit (opens in a new tab) · <1%
- Makeup brushes for beginners? (opens in a new tab) · <1%
- Best primer dry flaky skin (opens in a new tab) · <1%
- Best non-sticky lip gloss? (opens in a new tab) · <1%
- My Drugstore Blush Reviews: LIQUID EDITION (opens in a new tab) · <1%
- Cool toned contour recommendations needed. (opens in a new tab) · <1%
- How can I find the closest blush and bronzer / highlighter colors for a discontinued product? : r/drugstoreMUA (opens in a new tab) · <1%
- 4%
- Best Multi-Use Makeup Sticks & Skin Care Products | Ulta Beauty (opens in a new tab) · 1%
- Best Concealers 2026 | Ulta Beauty (opens in a new tab) · <1%
- EcoTools - Daily Makeup Brush Cleaner | Ulta Beauty (opens in a new tab) · <1%
- Highlighter - Makeup - 247 Products | Ulta Beauty (opens in a new tab) · <1%
- Best Skin Tints 2026 | Ulta Beauty (opens in a new tab) · <1%
- Urban Decay Cosmetics - All Nighter Waterproof Makeup Setting Spray | Ulta Beauty (opens in a new tab) · <1%
- NYX Professional Makeup - The Face Glue Gripping Setting Spray | Ulta Beauty (opens in a new tab) · <1%
- e.l.f. Cosmetics - Flawless Face 6 Piece Brush Collection | Ulta Beauty (opens in a new tab) · <1%
- e.l.f. Cosmetics - Black H2O Proof Eyeliner Pen | Ulta Beauty (opens in a new tab) · <1%
- e.l.f. Cosmetics - Ecstatic Hydrating Core Lip Shine (opens in a new tab) · <1%
- 3%
- The 9 Best Highlighters Money Can Buy in 2026 | Who What Wear (opens in a new tab) · <1%
- I Just Tried a Full Face of Hourglass Makeup-These Are the Products I'd Genuinely Buy (opens in a new tab) · <1%
- The 11 Best Multipurpose Makeup Sticks - Who What Wear (opens in a new tab) · <1%
- The 7 Best Clear Brow Gels of 2026, Tested by Experts | Who What Wear (opens in a new tab) · <1%
- The 9 Best Hydrating Concealers of 2026, Tested and Reviewed | Who What Wear (opens in a new tab) · <1%
- A Beauty Editor's Easy Makeup Routine in 7 Simple Steps (opens in a new tab) · <1%
- How to Use Green Concealer for Acne, Rosacea and Redness | Who What Wear (opens in a new tab) · <1%
- The Grammys, First Dates, and Late-Night Dancing-6 No-Budge Makeup Tricks I Trusted for Every Event (opens in a new tab) · <1%
- The 15 Best Bronzers for Fair Skin of 2025, Editor Tested | Who What Wear (opens in a new tab) · <1%
- The 10 Best Brow Gels, According to Editors and the Internet (opens in a new tab) · <1%
- 3%
- I Tested 34 VIRAL New Makeup Products… Watch Before You Buy ... (opens in a new tab) · <1%
- 5 Primers That Hydrate & Blur Dry Skin (Drugstore & High-End) (opens in a new tab) · <1%
- How to cover acne with green concealer! #acneproneskin ... (opens in a new tab) · <1%
- Both of these mascaras are smudgeproof and just all ... (opens in a new tab) · <1%
- The Biggest Mistake to Avoid When Covering a PIMPLE ... - YouTube (opens in a new tab) · <1%
- Makeup Brush Guide for Beginners ft. @manaswanisaxenak | Tira ... (opens in a new tab) · <1%
- The Best Way to Clean your Makeup Brushes & Sponges (opens in a new tab) · <1%
- Quick Everyday Makeup Routine | Affordable Back to School Edition (opens in a new tab) · <1%
- Hate Mascara Smudging? 8 Tubing Mascaras Tested | Wear and Removal ($5 vs $34) (opens in a new tab) · <1%
- 5-Minute Makeup Routine | BeBeautiful (opens in a new tab) · <1%
- 3%
- e.l.f. Cosmetics Brow Laminating Gel Review | TikTok (opens in a new tab) · <1%
- Top Drugstore SPF Recommendations for Daily Use | TikTok (opens in a new tab) · <1%
- trying the NEW elf blush in “berry well” ⭐️ #elfcosmetics #blackgirlma... | elf blush (opens in a new tab) · <1%
- Comparing Different Shades of 90's Grunge Lipsticks - TikTok (opens in a new tab) · <1%
- Finding the Perfect 90's Grunge Lip Color: Burgundy vs. Maroon (opens in a new tab) · <1%
- Searching for the Perfect 90's Grunge Lip Color (opens in a new tab) · <1%
- Soft Glam full face makeup under $30 | budget Soft Glam routine (opens in a new tab) · <1%
- 3CE Blur Water Tint Review and Swatch | Best Korean Lip Stain (opens in a new tab) · <1%
- ELF Brow Glue Tutorial: Laminated Brows for $6 (opens in a new tab) · <1%
- Covering up acne 101! No foundation. No bronzer. No blush. No powder. ... | Haus Labs Concealer | TikTok (opens in a new tab) · <1%
- Leaves e.l.f. Cosmetics out2%
- 9 Best Setting Sprays to Keep Sweat and Shine in Check | Allure (opens in a new tab) · <1%Leaves e.l.f. Cosmetics out
- e.l.f. SKIN Just Dropped the Ultimate Sun-Care Routine (opens in a new tab) · <1%
- 10 Best Concealers for Dark Circles, Redness, and Blemishes | Allure (opens in a new tab) · <1%Leaves e.l.f. Cosmetics out
- Eye Shadow Creasing by Noon? Prep Your Lids With Primer | Allure (opens in a new tab) · <1%
- 6 Best Highlighters 2026 for Everyday Dew or Full-On Sparkle | Allure (opens in a new tab) · <1%
- Lip Gloss Has Finally Gotten a Glow-Up | Allure (opens in a new tab) · <1%
- 12 Best Undereye Concealers of 2025 We Swear By | Allure (opens in a new tab) · <1%
- How I Grew My Eyebrows Back After Overplucking and Microblading — See Photos | Allure (opens in a new tab) · <1%
