What AI says about All

Since Jul 5Updated Oct 28, 2026Based on 2,448 AI responsesReviewed by

How we measure

all-laundry.com

AI summary

All is a brand of laundry care products including liquid detergents, Mighty Pacs, fabric softeners, and dryer sheets offered by Henkel.

Mentioned in

4%

of AI answers about All and its rivals

The market map

Laundry Detergent and Fabric Care

Mentioned in

  1. #1tiedSeventh GenerationMentioned in 45%Avg. position 4.8
  2. #1tiedEarth BreezeMentioned in 44%Avg. position 3.3
  3. #1tiedArm & HammerMentioned in 39%Avg. position 4.4
  4. #4tiedAllMentioned in 30%Avg. position 3.8
  5. #4tiedBounceMentioned in 26%Avg. position 3.5
  6. #6tiedECOSMentioned in 24%Avg. position 5.8
  7. #6tiedClean PeopleMentioned in 24%Avg. position 5.5
  8. #6tiedDownyMentioned in 21%Avg. position 3.6
  9. #9tiedTru EarthMentioned in 18%Avg. position 5.2
  10. #9tiedTideMentioned in 17%Avg. position 4.3
  11. #9tiedMolly's SudsMentioned in 15%Avg. position 5.7
  12. #13tiedSnuggleMentioned in 9%Avg. position 4.3
  13. #13tiedSheets Laundry ClubMentioned in 8%Avg. position 6.4
  14. #13tiedKind LaundryMentioned in 7%Avg. position 7.2

Where All ranks in AI

MarketRank · Mentioned in

Topics where AI mentions All

TopicMentioned in · on this topic

How AI describes All

Common descriptions

fragrance-free · hypoallergenic · fragrance- and dye-free · 100% free of dyes and perfumes · affordable · best for sensitive skin

Question: I want a laundry detergent that is tough on stains but does not contain fragrance.

Google AI ModeSep 28, 2026

Combining All's classic sensitive-skin formulation with active Oxi stain lifters and whiteners

ChatGPTSep 16, 2026

all Free Clear with OXI — Worth considering if tough stains are the main concern. The OXI formula adds stain-fighting/brightening power while remaining fragrance-free.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)

Question: I want a laundry detergent that is effective but does not contain fragrance or dyes.

ChatGPTSep 21, 2026

all Free Clear — fragrance-free and dye-free, with a strong focus on sensitive skin.

ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

How often AI mentions All

Share of answers in Laundry Detergent and Fabric Care each week · since Jul 5

Track your brand free to see 13 weeks of history.
Use the left and right arrow keys to read each date.
Sep 3OctOct 22

How prominently AI mentions All

Position in answers

  • Named first18%
  • 2nd or 3rd66%
  • Later17%

Each engine’s share of its own answers across All’s markets

  • ChatGPT5%
  • Google AI Mode4%

Insights for All

Since Jul 5

  • Gap between platforms: The platform gap for All in Laundry Detergent and Fabric Care narrowed to 13 points, ChatGPT Search ahead

    ChatGPTChatGPT37%Google AI ModeGoogle AI Mode24%

Other brands in Eco-Friendly Dishwashing & Laundry Detergents

Sources AI cites

all-laundry.com 7%Other sites 93%