What AI says about adidas

Data as of Oct 22, 2026Based on 8,666 AI responsesReviewed by

How we measure

AI summary

Adidas is a global athletic apparel and footwear brand that sells shoes, clothing, and accessories for men, women, and kids through its online store.

Mentioned in

4%

of AI answers about adidas and its rivals · since Jul 5

Mentioned in

  1. 1NikeMentioned in 61%Avg. position 5.5
  2. 2AsicsMentioned in 38%Avg. position 4.9
  3. 2Brooks RunningMentioned in 37%Avg. position 4.9
  4. 4New BalanceMentioned in 32%Avg. position 5.9
  5. 4HOKAMentioned in 28%Avg. position 5.7
  6. 4SauconyMentioned in 28%Avg. position 7.2
  7. 4adidasMentioned in 27%Avg. position 5.2
  8. 8Under ArmourMentioned in 19%Avg. position 6.6
  9. 11Reebok Nano X5Mentioned in 16%Avg. position 2.8
  10. 12OnMentioned in 10%Avg. position 6.1
  11. 17TYRMentioned in 6%Avg. position 5.6
  12. 17PumaMentioned in 6%Avg. position 6.2
  13. 17Way of WadeMentioned in 4%Avg. position 4.2
  14. 17Inov-8Mentioned in 4%Avg. position 6.6

Topics where AI mentions adidas

TopicMentioned in · on this topic

How AI describes adidas

Common descriptions

best overall · comfortable · 100% recycled polyester · classic · popular · budget-friendly

Tone of AI’s statements about adidas

  • Positive32%
  • Neutral67%
  • Mixed<1%
  • Negative<1%

Question: where to buy golf apparel online?

Google AI ModeOct 14, 2026

Great for mainstream athletic brands like Under Armour, Nike, and Adidas

ChatGPT SearchOct 5, 2026

Carries Nike, adidas, FootJoy, TravisMathew, Peter Millar, RLX, and many others.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Question: where can i buy affordable men's underwear?

Google AI ModeOct 10, 2026

buying brands like Kirkland Signature, Puma, or Adidas in bulk multi-packs

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Where AI mentions adidas

Position in answers

  • Named first18%
  • 2nd or 3rd29%
  • Later54%

Each engine’s share of its own answers across adidas’s markets · since Jul 5

  • ChatGPT Search5%
  • Google AI Mode5%

Insights for adidas

Since Jul 5

  • Gap between platforms: The platform gap for adidas in Textile Recycling and Sports Gear narrowed to 23.6 points, ChatGPT Search ahead

    ChatGPT SearchChatGPT Search46%Google AI ModeGoogle AI Mode23%

Compare adidas

Sources AI cites

adidas.com 21%Other sites 79%

The page AI cites most for adidas