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· ChatGPT Search and Google AI Mode
Based on every AI answer that names both
Reviewed by Dimitry Apollonsky
#1 in SEO & Competitive Intelligence Tools · Mentioned in 77%
#1 in AI SEO Content Writing Platform · Mentioned in 32%
AI summary
The claims present Semrush and Surfer as equal picks for SEO-led content planning and topic research. When answers name both, they list Semrush first slightly more often.
Listed first when AI names both
Recommended when named
Warned against · lower is better
Mentioned in, as a share of each topic’s answers
Level: SEO content writing tools
Semrush alone is ranked in Competitor keyword analysis, Competitor backlink research, Competitor keyword research, Competitor tracking software, .
Every engine leans to Semrush when answers name both. Google AI Mode and ChatGPT Search list it first slightly more often, while Claude lists it first almost always.
Google AI ModeSemrush listed first: 54%Surfer listed first: 46%
ChatGPT SearchSemrush listed first: 57%Surfer listed first: 43%
Semrush is listed first every month.
JunSemrush listed first: 60%Surfer listed first: 40%
JulSemrush listed first: 59%Surfer listed first: 41%
Aug
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
These bars show which brand AI favours in claims citing each source.
SepSemrush listed first: 60%Surfer listed first: 40%
