Gong vs HubSpot: which does AI recommend?
· ChatGPT Search and Google AI Mode
Based on every AI answer that names both
Reviewed by Dimitry Apollonsky
AI summary
The claims favor Gong for opportunity-level forecasting and AI Deal Predictor. When answers name both brands, they list Gong first more often than not.
Listed first when AI names both
GongGong: 63% (Gong leads)HubSpotHubSpot: 37%
Recommended when named
GongGong: 75%
HubSpotHubSpot: 69%
Warned against · lower is better
GongGong: 2%
HubSpotHubSpot: 0% (HubSpot leads)
Pick Gong for
- Sales forecasting and pipeline analytics Usually
- Predicting pipeline deal outcomes Almost always
- Recording and analyzing sales calls Almost always
Pick HubSpot for
- Forecasting tools reps use Almost always
Topic by topic
Mentioned in, as a share of each topic’s answers
Gong named more10Within 2 points3HubSpot named more17
Gong named more
- Sales call recording and analysisFar ahead
- Sales performance and pipeline reportingFar ahead
- Enterprise revenue forecastingFar ahead
- AI sales call CRM integrationFar ahead
- Real-time sales coachingClearly ahead
- Speech to summary software for support callsClearly ahead
HubSpot named more
- API-first CRM for sales teamsFar ahead
- Partnership identification software for business development managersClearly ahead
- Affordable forecasting and quota managementClearly ahead
- Telephony integration with CRM call recordingClearly ahead
- CRM for companies with long sales cyclesClearly ahead
- Sales CRM with forecasting and reportingAhead
Within 2 points3
Only Gong is ranked in1
Only HubSpot is ranked in12
- ABM with intent data
- Account and opportunity management
- Advanced follow-up automation
- AI copy A/B testing
- Automated activity capture
- Automated B2B data collection
- B2B lead generation software
- Bundled vs standalone VoIP
- CRM and marketing automation
- CRM for PLG sales teams under 50 employees
- CRM for retail
- CRM for service businesses
What people ask AI about Gong and HubSpot
Gong usually leads on sales forecasting and pipeline analytics for a RevOps manager, and almost always on predicting which deals will close. HubSpot leads on sales manager coaching insights and forecasting tools reps use and keep up to date.
Gong listed firstHubSpot listed first- What is the best software for a RevOps manager to use for sales forecasting and pipeline analytics?Gong usually first
- What is the best tool for a CRO to use for sales forecasting and pipeline management?Gong often first
- My sales team is struggling with forecasting. What is the best sales forecasting software for a Sales Manager to use?Level
- As a sales manager wanting coaching insights, which CRMs offer activity analytics, call notes, and dashboards that highlight coaching opportunities?HubSpot often first
- As a sales leader wanting accurate forecasts, which CRMs provide forecasting tools that reps actually use and keep up to date?HubSpot almost always first
- Which platform best predicts which deals in our pipeline will close?Gong almost always first
- I want to build a sales forecast and track quotas. What's the best sales forecasting tool that uses AI for predictions?Leans Gong
- We use a CRM. Who offers an AI that listens to sales calls and auto-fills the CRM fields?Gong often first
Who AI mentions first
Gong has been listed first more often since July; before then, the brands were level.
- JunGong listed first: 52%HubSpot listed first: 48%
- JulGong listed first: 58%HubSpot listed first: 42%
- AugGong listed first: 74%HubSpot listed first: 26%
- SepGong listed first: 67%HubSpot listed first: 33%
Sources cited in the comparisons
Also named alongside Gong and HubSpot
Clari appears in about half of these answers, while Salesforce appears in many, so the comparisons also place Gong and HubSpot alongside other sales software.
Gong vs HubSpot: common questions
- Is Gong better than HubSpot?
- The claims favor Gong for opportunity-level forecasting and AI Deal Predictor. When answers name both brands, they list Gong first more often than not.
- Do ChatGPT and Google AI Mode recommend Gong or HubSpot?
- When answers name both brands, ChatGPT Search lists Gong first slightly more often, while Google AI Mode lists Gong first more often than not and leans more toward Gong.
- What are the alternatives to Gong and HubSpot?
- Clari appears in about half of these answers, while Salesforce appears in many, so the comparisons also place Gong and HubSpot alongside other sales software.
- When is Gong the better pick?
- AI usually lists Gong first for: Sales forecasting and pipeline analytics; Predicting pipeline deal outcomes; Recording and analyzing sales calls.
- When is HubSpot the better pick?
- AI usually lists HubSpot first for: Forecasting tools reps use.
