What AI says about Ethos

Data as of Oct 22, 2026Based on 7,664 AI responsesReviewed by

How we measure

ethos.com

AI summary

Ethos provides online life insurance with no medical exam and instant pricing, as well as estate planning tools like wills and living trusts.

Mentioned in

1%

of AI answers about Ethos and its rivals · since Jul 5

The market map

Life Insurance Quotes and Policies

Mentioned in

  1. 1Pacific LifeMentioned in 31%Avg. position 5.0
  2. 1Banner LifeMentioned in 28%Avg. position 3.8
  3. 3Guardian LifeMentioned in 26%Avg. position 4.1
  4. 3ProtectiveMentioned in 25%Avg. position 5.2
  5. 3MassMutualMentioned in 24%Avg. position 5.0
  6. 6New York LifeMentioned in 21%Avg. position 5.6
  7. 6PolicygeniusMentioned in 20%Avg. position 3.1
  8. 8Northwestern MutualMentioned in 16%Avg. position 4.8
  9. 8Mutual of OmahaMentioned in 14%Avg. position 4.1
  10. 10EthosMentioned in 14%Avg. position 4.6
  11. 10Penn MutualMentioned in 14%Avg. position 4.7
  12. 10State FarmMentioned in 12%Avg. position 6.1
  13. 13NationwideMentioned in 11%Avg. position 5.6
  14. 13Prudential FinancialMentioned in 11%Avg. position 6.7

Where Ethos ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Ethos

TopicMentioned in · on this topic

How AI describes Ethos

Common descriptions

fast · no medical exam · no-exam · streamlined · fully online · simple

Tone of AI’s statements about Ethos

  • Positive54%
  • Neutral46%
  • Mixed0%
  • Negative0%

Question: For a new parent, which term life insurance company offers the best mix of affordability, financial strength, and easy online underwriting?

ChatGPT SearchOct 22, 2026

Ethos and Ladder are worth considering if a streamlined, online-first experience matters most.

ChatGPT SearchSep 11, 2026

For example, current data finds Ethos's term premiums can run substantially above average despite its very convenient online process.

ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

Question: How do I get a simple term life insurance policy for around $500k without a medical exam?

Google AI ModeSep 21, 2026

Companies like Ethos, Ladder, Banner Life , and Pacific Life routinely offer high no-exam limits (500k or more) for qualifying applicants.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Where AI mentions Ethos

Position in answers

  • Named first42%
  • 2nd or 3rd35%
  • Later24%

Each engine’s share of its own answers across Ethos’s markets · since Jul 5

  • ChatGPT Search1%
  • Google AI Mode1%

Other brands in Life Insurance Quotes and Policies

Sources AI cites

ethos.com 31%Other sites 69%