How does Parse measure this comparison?

Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 5 claims collected between Mar 26, 2026 and Jul 27, 2026. It is a reading of what AI says, not a review by Parse.

Brands
Deloitte
vs McKinsey & Company

Deloittevs McKinsey & Company

Deloitte vs McKinsey & Company, according to AI

Which one AI picks, and when.

Data as of Jul 27, 2026 · Based on 5 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Deloitte leads by 5 points.

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What AI Says About Deloitte vs McKinsey & Company | Parse

Brands
Deloitte
vs McKinsey & Company

Deloittevs McKinsey & Company

Deloitte vs McKinsey & Company, according to AI

Which one AI picks, and when.

Data as of Jul 27, 2026 · Based on 5 AI claims comparing the two · See how Parse measures this

Head to head

The two are furthest apart on reach, where Deloitte leads by 5 points.

Deloitte and McKinsey & Company compared on the Parse Score and its three pillars
Measure	Deloitte	McKinsey & Company
Parse Score	83

Deloitte and McKinsey & Company compared on the Parse Score and its three pillars
Measure	Deloitte	McKinsey & Company
Parse Score	83

Strength	57	60

Reach (widest gap)	80	75

Authority	68	68

What AI says about Deloitte

Algorithmic Bias Auditing Services · #13

What AI says about McKinsey & Company

Change Management & AI Strategy Consulting · #2

Compare your brand against Deloitte or McKinsey & Company. Free check, no account.

What buyers actually ask

We are transitioning to an AI-first product strategy. Who are the leading product management consultants for AI?
Who offers change management consulting for companies merging with a competitor?
As a Hospital Administrator, how do I find a reputable consulting firm to help us improve patient satisfaction scores?

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Questions

How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 5 claims collected between Mar 26, 2026 and Jul 27, 2026. It is a reading of what AI says, not a review by Parse.

Track this comparison

Weekly insights tell you how often AI recommends each brand, and which prompts and sources explain the result.

Track this comparison

We are transitioning to an AI-first product strategy. Who are the leading product management consultants for AI?
Who offers change management consulting for companies merging with a competitor?
As a Hospital Administrator, how do I find a reputable consulting firm to help us improve patient satisfaction scores?

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How does Parse measure this comparison?: Parse reads answers from AI assistants and records every claim that compares the two brands, then groups those claims by the need they speak to. This page is based on 5 claims collected between Mar 26, 2026 and Jul 27, 2026. It is a reading of what AI says, not a review by Parse.