Which one AI picks, and when.
Data as of Sep 2, 2026 · Based on 16 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where Booking.com leads by 18 points.
| Measure |  Booking.com |  HotelTonight |
|---|---|---|
| Parse Score | 88 |
| 72 |
| Strength | 69 | 64 |
|---|
| Reach | 70 | 60 |
|---|
| Authority (widest gap) | 76 | 58 |
|---|
