Birch vs Smartly: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists and first about equally often.

Listed first when AI names both

BirchBirch: 51%SmartlySmartly: 49%

Topic by topic

Mentioned in, as a share of each topic’s answers

Smartly named more2

Smartly named more

Only Birch is ranked in1

Only Smartly is ranked in5

What people ask AI about Birch and Smartly

Birch listed firstSmartly listed first
  1. I'm spending too much on social media ads. What's the best tool for a paid social specialist to optimize ad campaigns?Leans Birch
  2. What is the best ad management platform?Smartly often first

Who AI mentions first

Birch listed firstSmartly listed first
  • ChatGPT SearchBirch listed first: 50%Smartly listed first: 50%

Sources cited in the comparisons

Birch favouredNeither favouredSmartly favoured

Also named alongside Birch and Smartly

  1. Madgicx77%
  2. Ryze AI28%
  3. Meta Ads26%
  4. Optmyzr23%
  5. Triple Whale23%
  6. Skai15%
  7. AdEspresso13%
  8. Cometly13%
  9. Google Ad Manager10%
  10. Google Ads10%
  11. Meta10%
  12. Meta Advantage+10%

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