Which one AI picks, and when.
Data as of Aug 24, 2026 · Based on 6 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on strength, where Birch leads by 10 points.
| Measure |  Birch |  Smartly |
|---|---|---|
| Parse Score | 71 |
| 71 |
| Strength (widest gap) | 67 | 57 |
|---|
| Reach | 54 | 60 |
|---|
| Authority | 46 | 50 |
|---|
