Benjamin Moore vs Sherwin-Williams: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

AI summary

The answers treat and as equal overall interior paint picks, but list first usually when naming both.

Listed first when AI names both

Benjamin MooreBenjamin Moore: 79% (Benjamin Moore leads)Sherwin-WilliamsSherwin-Williams: 21%

Recommended when named

Benjamin MooreBenjamin Moore: 94% (Benjamin Moore leads)
Sherwin-WilliamsSherwin-Williams: 82%

Pick Benjamin Moore for

  • Interior paint brand Almost always
  • Interior wall paint Usually

Topic by topic

Mentioned in, as a share of each topic’s answers

Within 2 points3Sherwin-Williams named more1

Sherwin-Williams named more

Within 2 points3

Only Benjamin Moore is ranked in2

What people ask AI about Benjamin Moore and Sherwin-Williams

Benjamin Moore listed firstSherwin-Williams listed first
  1. What is the best brand of interior paint?Benjamin Moore almost always first
  2. What is the best paint for interior walls?Benjamin Moore usually first
  3. What is the best kind of paint to use for kitchen cabinets?Level
  4. What is the best paint for covering up dark colors in one coat?Benjamin Moore often first

Who AI mentions first

Benjamin Moore listed firstSherwin-Williams listed first

is listed first every month.

  1. JunBenjamin Moore listed first: 76%Sherwin-Williams listed first: 24%
  2. JulBenjamin Moore listed first: 88%Sherwin-Williams listed first: 12%
  3. AugBenjamin Moore listed first: 80%Sherwin-Williams listed first: 20%
  4. SepBenjamin Moore listed first: 73%Sherwin-Williams listed first: 27%

When answers name both brands, every engine leans toward ; ChatGPT Search lists it first usually, while Google AI Mode lists it first more often than not.

  • ChatGPT SearchBenjamin Moore listed first: 83%Sherwin-Williams listed first: 17%
  • Google AI ModeBenjamin Moore listed first: 74%Sherwin-Williams listed first: 26%

Sources cited in the comparisons

Benjamin Moore favouredNeither favouredSherwin-Williams favoured

Also named alongside Benjamin Moore and Sherwin-Williams

  1. Behr80%
  2. Regal Select19%
  3. Valspar12%
  4. Farrow & Ball11%
  5. Marquee Insurance Group11%
  6. Behr Premium Plus10%
  7. PPG Industries4%
  8. Valspar Reserve4%
  9. Aura3%
  10. Zinsser3%
  11. BEHR Marquee Interior2%
  12. Backdrop2%

Benjamin Moore vs Sherwin-Williams: common questions

Is Benjamin Moore better than Sherwin-Williams?
The answers treat Benjamin Moore and Sherwin-Williams as equal overall interior paint picks, but list Benjamin Moore first usually when naming both.
Do ChatGPT and Google AI Mode recommend Benjamin Moore or Sherwin-Williams?
When answers name both brands, every engine leans toward Benjamin Moore; ChatGPT Search lists it first usually, while Google AI Mode lists it first more often than not.
What are the alternatives to Benjamin Moore and Sherwin-Williams?
AI most often names Behr, Regal Select, Valspar and Farrow & Ball in the same answers.
When is Benjamin Moore the better pick?
AI usually lists Benjamin Moore first for: Interior paint brand; Interior wall paint.

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