Behr vs Sherwin-Williams: which does AI recommend?

· ChatGPT Search and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

AI summary

When both are named, is listed first more often than not. Claims tend to describe it as competing with on quality, and one says paint does not flow as smoothly.

Listed first when AI names both

BehrBehr: 36%Sherwin-WilliamsSherwin-Williams: 64% (Sherwin-Williams leads)

Recommended when named

BehrBehr: 100% (Behr leads)
Sherwin-WilliamsSherwin-Williams: 87%

Pick Sherwin-Williams for

  • Interior paint brand Usually
  • Kitchen cabinets Almost always

Topic by topic

Mentioned in, as a share of each topic’s answers

is ahead on interior wall paint and clearly ahead on paint for covering dark colors.

Behr named more2

Behr named more

Only Sherwin-Williams is ranked in2

What people ask AI about Behr and Sherwin-Williams

Behr listed firstSherwin-Williams listed first
  1. What is the best brand of interior paint?Sherwin-Williams usually first
  2. What is the best paint for interior walls?Leans Sherwin-Williams
  3. What is the best paint for covering up dark colors in one coat?Behr usually first
  4. What is the best kind of paint to use for kitchen cabinets?Sherwin-Williams almost always first

Who AI mentions first

Behr listed firstSherwin-Williams listed first

is listed first every month.

  1. JunBehr listed first: 41%Sherwin-Williams listed first: 59%
  2. JulBehr listed first: 31%Sherwin-Williams listed first: 69%
  3. AugBehr listed first: 33%Sherwin-Williams listed first: 67%
  4. SepBehr listed first: 39%Sherwin-Williams listed first: 61%

ChatGPT Search lists first slightly more often. Google AI Mode does so more often than not and leans more.

  • ChatGPT SearchBehr listed first: 42%Sherwin-Williams listed first: 58%
  • Google AI ModeBehr listed first: 29%Sherwin-Williams listed first: 71%

Sources cited in the comparisons

Behr favouredNeither favouredSherwin-Williams favoured

Also named alongside Behr and Sherwin-Williams

and also appear in these answers.

  1. Benjamin Moore78%
  2. Benjamin Moore Aura27%
  3. Regal Select17%
  4. Benjamin Moore Regal Select17%
  5. Valspar13%
  6. Farrow & Ball11%
  7. Marquee Insurance Group10%
  8. Benjamin Moore Advance6%
  9. Valspar Reserve6%
  10. Benjamin Moore ben Interior Paint3%
  11. PPG Industries3%
  12. Zinsser3%

Behr vs Sherwin-Williams: common questions

Is Behr better than Sherwin-Williams?
When both are named, Sherwin-Williams is listed first more often than not. Claims tend to describe it as competing with Benjamin Moore on quality, and one says Behr paint does not flow as smoothly.
Do ChatGPT and Google AI Mode recommend Behr or Sherwin-Williams?
ChatGPT Search lists Sherwin-Williams first slightly more often. Google AI Mode does so more often than not and leans more.
What are the alternatives to Behr and Sherwin-Williams?
Benjamin Moore and Benjamin Moore Aura also appear in these answers.
When is Sherwin-Williams the better pick?
AI usually lists Sherwin-Williams first for: Interior paint brand; Kitchen cabinets.

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