Peer-to-peer fundraising platforms

What you’re describing is called peer-to-peer (P2P) fundraising. It allows your supporters to create their own personalized fundraising pages that link back to your nonprofit’s main campaign or account.

Rather than asking everyone to donate directly, you invite supporters to fundraise on your behalf. They share their personal pages with friends, family, coworkers, and social networks. Donations are tracked under their individual pages while contributing to your organization’s overall fundraising total.www.givelively.org+1

Platforms that support peer-to-peer fundraising

Here are some good options to consider, including a free option.

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1. Give Lively

(Best for a free solution)

Supports personal fundraising pages connected to your nonprofit’s main page. Donations flow to your nonprofit’s connected Stripe account, and you can track fundraising activity through its admin portal.www.givelively.org+1

• Cost: Free platform.
• Best for: Nonprofits wanting a straightforward way to let supporters fundraise.
• Website:givelively.org

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2. Zeffy

Best for an all-in-one fundraising account

Supporters create individual pages or team pages linked to your main campaign. It includes fundraising goals, progress indicators, and leaderboards. Zeffy states that it charges nonprofits no platform, transaction, or credit-card processing fees; donors can optionally contribute to support the service.www.zeffy.com+1

• Cost: Free for nonprofits, according to Zeffy.
• Best for: Organizations that also need donation forms, events, and donor management.
• Website:zeffy.com

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3. GoFundMe Pro

Best for more advanced campaigns

Offers personal fundraising pages, campaign tracking, and options for team fundraising. Its Classic peer-to-peer option provides more branding control and team features, while its newer GoFundMe peer-to-peer option uses GoFundMe pages for individual fundraisers.prosupport.gofundme.com+1

• Cost: GoFundMe peer-to-peer lists a transaction fee of 2.2% + $0.30 per donation; check the applicable plan and fees.
• Best for: Larger campaigns, events, and organized fundraising teams.
• Website:gofundme.com/pro

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4. Soapbox Engage

Best for organizations using a CRM

Provides branded personal pages, team leaderboards, and integrations that sync fundraising activity with Salesforce or Microsoft Dynamics. Peer-to-peer fundraising is an add-on to its Donations product.www.givelively.org+1

• Cost: Additional pricing applies; request a quote.
• Best for: Nonprofits that need CRM integration and detailed reporting.
• Website:soapboxengage.com

How to handle peer-to-peer fundraising

Whichever platform you choose, the process generally works like this:

1. Set up your main campaign. Add your organization's name, mission, branding, fundraising goal, and donation settings.
2. Invite supporters to create pages. Share a dedicated sign-up link so each person can add their own story, photo, and fundraising goal.
3. Let supporters share their pages. They can ask friends and family to donate through their unique links.
4. Track everything centrally. Monitor individual fundraising totals, campaign progress, donor records, and team results.
5. Thank and follow up. Thank both your fundraisers and the donors they bring in, and invite successful participants to fundraise again.

My recommendation

Start by comparing Give Lively and Zeffy if your priority is keeping costs down while giving supporters their own fundraising pages connected to your main account. Consider GoFundMe Pro if team-based campaigns and more advanced campaign management are important.

One question that would help me narrow this down: What platform do you currently use to accept donations, if any? For example, PayPal, Stripe, Donorbox, Givebutter, or something else. I can help identify the best option that fits your existing setup.

Handling peer-to-peer (P2P) fundraising means shifting the heavy lifting of storytelling and outreach from your internal team to your passionate supporters. Instead of just donating once, your advocates create their own personalized mini-campaign pages —tied to your master account—to raise money from their friends, family, and colleagues.funraise.org

How to Handle Peer-to-Peer Fundraising (A Quick Blueprint)

1. Set Up the Master Campaign: Create a central hub on your chosen platform that outlines your core mission, overall financial goal, and branding.funraise.org
2. Provide a Toolkit: Give your supporters templates, sample social media captions, key messaging points, and images so they don't get writer's block when setting up their pages.
3. Enable Easy Personalization: Allow fundraisers to easily add their own photos, personal connection to the cause, and individual sub-goals.funraise.org
4. Gamify the Process: Use built-in leaderboards, progress bars, and milestone celebrations to keep momentum high and introduce friendly competition.
5. Steward and Thank: Automatically track and route all incoming donations back into your main CRM/account, and ensure both the donor and the individual fundraiser are thanked promptly.

Top Platforms That Let Supporters Create Linked Pages

Several top-rated platforms specialize in letting supporters launch their own micro-pages linked directly to your organization's main account:

• Givebutter : Best all-in-one free option. It offers robust team and peer-to-peer fundraising tools, allowing any supporter to spin up a customized, highly shareable fundraising page connected to your main campaign with minimal administrative overhead.
• Fundraise Up : Known for its modern, frictionless checkout experience. Its "Fundraisers" module lets supporters launch personal or team-led P2P pages (for birthdays, memorials, or challenges) that feed directly into your main reporting and dashboard.
• GoFundMe Pro (formerly Classy): An enterprise-grade solution built for larger-scale nonprofits, marathons, or structured community campaigns. It provides comprehensive team structures, custom branding, and deep CRM integrations.
• Funraise : Highly praised for its smooth code-free campaign site builder and peer-to-peer tools that empower supporters with individual dashboards, automated milestone emails, and real-time feeds.
• Qgiv : Offers a comprehensive suite for P2P events, enabling participants to build personalized or team pages complete with individual thermometers and leaderboards that roll up into your main campaign total.wholewhale.com+2

If you'd like to narrow this down, tell me:

• What is your estimated budget for software fees?
• Are you planning a specific event (like a walk/run) or just letting people fundraise anytime for DIY occasions (like birthdays)?

I can recommend the exact platform that fits your workflow.

What you’re looking for is peer-to-peer (P2P) fundraising software. It lets your donors create personal fundraising pages, share them with friends and family, collect donations, and have those donations flow directly into your organization’s overall fundraising program.

For a nonprofit, the ideal platform should support individual campaign pages, a centralized organizational account, donor tracking, and easy social sharing—without requiring every fundraiser to manage their own payment processing or bank account.

5 platforms worth evaluating

These are strong starting points, from accessible all-in-one tools to more advanced fundraising systems.fundraiseup.com+2

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1. Givebutter

(Best starting point for many nonprofits)

Easy-to-use fundraising pages, individual and team fundraising, donor management, event tools, and reporting in one platform. Supports fundraisers acting on behalf of a verified organization, rather than unrelated personal fundraising accounts.help.givebutter.com+1

Pricing: Free core tools with a tip-or-fee model; confirm the current processing costs.

Website

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2. Donorbox

A good option for organizations that want individual fundraiser pages alongside donation forms, recurring gifts, and integrations with their existing website. Its peer-to-peer feature supports donations that roll up into a central campaign.fundraiseup.com+1

Pricing: Plan-dependent platform fees and payment processing; check the P2P-specific rate.

Website

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3. GoFundMe Pro

Formerly Classy, this platform is worth considering for established nonprofits running branded campaigns, fundraising teams, and larger supporter-driven initiatives. It's a stronger candidate when campaign management and a polished donor experience are priorities.fundraiseup.com+2

Pricing: Request a quote and confirm which P2P features are included.

Website

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4. Bonterra DonorDrive

Designed for more complex peer-to-peer programs, including endurance events, DIY fundraising, and large campaigns. Worth evaluating if you expect many fundraisers, sophisticated reporting needs, or CRM integrations.fundraiseup.com+2

Pricing: Typically a sales-led evaluation; ask for a tailored quote.

Website

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5. Fundraise Up

A good candidate if you want supporter fundraising integrated with your organization's own website, alongside donation checkout optimization, analytics, and CRM synchronization.fundraiseup.com+3

Pricing: Review the platform's current fees and terms for its Fundraisers feature.

Website

How I'd narrow the choice

5 things to verify before choosing

The key is making sure individual pages truly feed into your organization's fundraising system, not just that the software allows people to share donation links.

• Centralized payments: Donations are processed for your organization and paid to its designated account.
• Personalized pages: Each supporter can add their own story, photo, goal, and campaign link.
• Fundraiser attribution: Your team can see how much each person raised while tracking the overall campaign total.
• Tax receipts and donor records: Donations are recorded appropriately, with receipts issued under your organization's name where applicable.
• Low-friction setup: A donor can create a page and start sharing it without needing technical help.

One additional point: compare total fees, including payment processing, platform charges, optional donor tips, and any subscription or contract costs.

Let’s find the best fit for your organization

I can narrow this to the two or three strongest options if you tell me one thing: What size is your organization, and how much fundraising complexity do you need?

1. Organization size

Small to mid-sized nonprofit

Large nonprofit or national organization

Growing organization with a substantial donor base

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2. What kind of fundraising?

Simple personal campaigns (birthdays, memorials, individual appeals)

Events, teams, walks, or challenges

Campaigns integrated into our existing website and donor database

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3. Budget preference

Prefer free or low-cost software

Open to monthly or annual fees for better features

Budget available for an enterprise platform

[Compare the best-fit platforms]