Data as of Oct 18, 2026Based on 539 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Marriott leads as the most-cited brand for hotel booking and rewards, anchor to a landscape of evolving hospitality preferences. Choice Hotels and Hilton are also highly prominent, ensuring their presence in the majority of user inquiries.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | Global leader in guest loyalty and brand portfolio breadth. | Global leader in guest loyalty and brand portfolio breadth. | 36% |
| 2 | Valued for high-end rewards and elite membership benefits. | Valued for high-end rewards and elite membership benefits. | 31% |
| 3 | Consistently cited for brand trust and reliable service standards. | Consistently cited for brand trust and reliable service standards. | 30% |
| 4 | Primary digital directory for pet-focused travel planning. | Primary digital directory for pet-focused travel planning. | 28% |
| 5 | 28% | ||
| 6 | Highly recognized for pet-friendly policies and no fees. | Highly recognized for pet-friendly policies and no fees. | 25% |
| 7 | 25% | ||
| 8 | 24% | ||
| 9 | Benchmark for personalized service in the luxury segment. | Benchmark for personalized service in the luxury segment. | 22% |
| 10 | Preferred platform for pet-friendly vacation rentals and homes. | Preferred platform for pet-friendly vacation rentals and homes. | 20% |
| 11 | 17% | ||
| 12 | 17% | ||
| 13 | 17% | ||
| 14 | 16% | ||
| 15 | 15% |
Weeks of Aug 10 – Aug 30, 2026 · Since Jul 5
More topics
Widest split: Kimpton Hotels & Restaurants, 13% on ChatGPT Search and 37% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Marriott | 37% | 35% | |
| Hyatt | 28% | 35% | |
| Hilton | 31% | 29% | |
| BringFido | 23% | 34% | |
| Hilton Honors American Express Aspire Card | 25% | 31% | |
| Kimpton Hotels & Restaurants | 13% | 37% | |
| World of Hyatt Credit Card | 26% | 23% | |
| Marriott Bonvoy Brilliant American Express Card | 18% | 29% | |
| The Ritz-Carlton | 19% | 26% | |
| Vrbo | 11% | 30% |
20% of citations point at the ranked brands’ own sites. nerdwallet.com, thepointsguy.com, forbes.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
which hotel booking platform works with AAA?
Can you recommend the highest-rated hotel chain?