Makeup Palettes and Brush Sets | Parse

Makeup Palettes and Brush Sets in AI answers

Data as of Oct 18, 2026Based on 186 AI responsesReviewed by Dimitry Apollonsky

AI summary

Sephora holds a narrow lead over Natasha Denona, earning recommendations primarily for beginner-friendly all-in-one face palettes. For everyday natural eyeshadow looks, Urban Decay serves as the usual answer instead.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Recommended for	Mentioned in
1	SephoraOwned by Lvmh 30% beginner all-in-one face palettes containing blush, bronzer, and highlighter	beginner all-in-one face palettes containing blush, bronzer, and highlighter	30%
2	Milani Cosmetics 25% budget-friendly face palettes for beginners and travel	budget-friendly face palettes for beginners and travel	25%
3	Natasha Denona 25% versatile nude eyeshadow palettes for everyday looks	versatile nude eyeshadow palettes for everyday looks	25%
4	Urban DecayOwned by L'Oréal 23% versatile nude eyeshadow palettes designed for everyday wear	versatile nude eyeshadow palettes designed for everyday wear	23%
5	Real Techniques 21% durable, soft starter brush kits for daily use	durable, soft starter brush kits for daily use	21%
6	e.l.f. Cosmetics 18% affordable starter makeup brushes for beginners	affordable starter makeup brushes for beginners	18%
7	Laura Geller New York 18% compact full-face makeup palettes designed for travel	compact full-face makeup palettes designed for travel	18%
8	EcoTools 18% minimalist, eco-friendly starter brush sets	minimalist, eco-friendly starter brush sets	18%
9	Anastasia Beverly Hills 17% everyday neutral eyeshadow palettes	everyday neutral eyeshadow palettes	17%
10	Make Up For Ever 15% travel-friendly full-face palette options	travel-friendly full-face palette options	15%
11	Smashbox 12%		12%
12	Woosh Beauty 11%		11%
13	Too Faced 11%		11%
14	Makeup By Mario 10%		10%
15	Kaja Beauty 9%		9%
16	Rare Beauty 8%		8%
17	Ulta Beauty 6%		6%
18	Wander Beauty 6%		6%
19	Physicians Formula 5%		5%
20	Elf 5%		5%
21	Subtl Beauty 5%		5%
22	Tarte CosmeticsOwned by Kose 5%		5%
23	Morphe 5%		5%
24	ColourPop 5%		5%
25	Ulta Beauty CollectionUlta Beauty product line 4%		4%
26	Revolution Beauty 3%		3%
27	Laura Mercier 3%		3%
28	OFRA Cosmetics 3%		3%
29	Milani 3%		3%
30	IT Cosmetics 3%		3%
31	Profusion Cosmetics 3%		3%
32	Patrick Ta Beauty 2%		2%
33	Sephora COLLECTIONLvmh product line 2%		2%
34	NARS 2%		2%
35	Alleyoop 2%		2%
36	Juvia's Place 2%		2%
37	Hourglass Cosmetics · hourglasscosmetic.com 2%		2%
38	Sigma Beauty 2%		2%
39	ILIA 2%		2%
40	Judydoll 2%		2%
41	Everyday Essentials 1%		1%
42	BS-MALL 1%		1%
43	JOOCYEE 1%		1%
44	Dior 1%		1%
45	Start the Day Beautifully 1%		1%
46	M·A·C Cosmetics 1%		1%
47	Essence 1%		1%
48	Ten Out of Ten Makeup Brush Kit 1%		1%
49	Laguna Tools 1%		1%
50	Well People Power Palette Powder Face TrioW3LL PEOPLE product line 1%		1%
51	Jessup Beauty 1%		1%
52	EcoTools Fresh Face Everyday Brush SetEcoTools product line 1%		1%
53	IT Brushes for ULTA 1%		1%
54	Deluxe Crease Brush 1%		1%
55	Cloud 10 Beauty 1%		1%
56	Maybelline New YorkOwned by L'Oréal 1%		1%
57	Too Faced Born This Way Natural NudesToo Faced product line 1%		1%
58	INTO YOU 1%		1%
59	Sonia Kashuk 1%		1%
60	Hourglass Cosmetics 1%		1%
61	MiPalette 1%		1%
62	Wet n Wild 1%		1%
63	Beauty Bay 1%		1%
64	Youngblood Mineral Cosmetics 1%		1%
65	Viseart 1%		1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Laura Geller New York, 24% on ChatGPT Search and 11% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Sephora	26%	34%
Milani Cosmetics	30%	20%
Natasha Denona	21%	29%
Urban Decay	23%	24%
Real Techniques	24%	18%
e.l.f. Cosmetics	23%	13%
Laura Geller New York	24%	11%
EcoTools	20%	16%
Anastasia Beverly Hills	22%	12%
Make Up For Ever	15%	13%

Makeup Palettes and Brush Sets in AI answers

Most-mentioned brands

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Recommendations by AI engine

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