Data as of Oct 18, 2026Based on 587 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Google Ads holds a clear lead, frequently recommended for high-intent search traffic, shopping campaigns, and broad digital ad buying. For managing spend across smaller niche social channels, Smartly is the usual answer.
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | recommended for high-intent search traffic, shopping placements, and conversion bidding | recommended for high-intent search traffic, shopping placements, and conversion bidding | 44% |
| 2 | recommended for direct social buying across broad consumer audiences | recommended for direct social buying across broad consumer audiences | 28% |
| 3 | recommended for large-scale audience targeting and social campaign reach | recommended for large-scale audience targeting and social campaign reach | 28% |
| 4 | recommended for multi-network enterprise social advertising and creative automation | recommended for multi-network enterprise social advertising and creative automation | 17% |
| 5 | recommended for cross-platform retargeting and display campaigns | recommended for cross-platform retargeting and display campaigns | 17% |
| 6 | recommended for search-focused ad optimization and PPC workflow management | recommended for search-focused ad optimization and PPC workflow management | 14% |
| 7 | recommended for cross-channel enterprise advertising and sophisticated budget optimization | recommended for cross-channel enterprise advertising and sophisticated budget optimization | 14% |
| 8 | recommended for paid video campaigns on social channels | recommended for paid video campaigns on social channels | 14% |
| 9 | recommended as a search complement reaching Bing, Yahoo, and MSN | recommended as a search complement reaching Bing, Yahoo, and MSN | 13% |
| 10 | 12% | ||
| 11 | 11% | ||
| 12 | recommended for omnichannel programmatic advertising across the open internet | recommended for omnichannel programmatic advertising across the open internet | 11% |
| 13 | 10% | ||
| 14 | 10% | ||
| 15 | 10% |
What’s changing · since July
Since July, Madgicxrising has gained traction across paid social optimization queries, while Skairising is more regularly recommended for ad management platforms. WordStreamfalling and AdEspressofalling have both declined to occasional mentions.
Weeks of Aug 31 – Oct 18, 2026 · Since Jul 5
More topics
Widest split: Google Ads, 53% on ChatGPT Search and 34% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Google Ads | 53% | 34% | |
| Meta Ads | 33% | 23% | |
| Meta | 26% | 31% | |
| Smartly | 23% | 10% | |
| AdRoll | 11% | 23% | |
| Optmyzr | 12% | 17% | |
| Skai | 20% | 7% | |
| TikTok Ads | 24% | Outside Google AI Mode's top 25 | |
| Microsoft Advertising | 21% | Outside Google AI Mode's top 25 | |
| 12% | 11% |
43% of citations point at the ranked brands’ own sites. facebook.com, reddit.com, youtube.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
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