Data as of Oct 18, 2026Based on 217 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Aquaphor holds a clear lead as the primary recommendation for overall lip care and winter chapping. Burt's Bees is the usual answer when shoppers ask for a natural tinted balm.
Rank and Mentioned in · since Jul 7
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | healing winter chapping and dry lips | healing winter chapping and dry lips | 44% |
| 2 | soothing chapped lips alongside barrier repair | soothing chapped lips alongside barrier repair | 29% |
| 3 | affordable daily moisture and protective layering | affordable daily moisture and protective layering | 26% |
| 4 | long-wearing lip stain that resists eating and drinking | long-wearing lip stain that resists eating and drinking | 22% |
| 5 | casual tinted lip balms for effortless everyday wear | casual tinted lip balms for effortless everyday wear | 18% |
| 6 | barrier-restoring hydration for dry lips | barrier-restoring hydration for dry lips | 15% |
| 7 | nourishing everyday lip balm hydration | nourishing everyday lip balm hydration | 13% |
| 8 | long-wearing water-based lip stains | long-wearing water-based lip stains | 13% |
| 9 | tinted lip balms offering subtle natural color | tinted lip balms offering subtle natural color | 11% |
| 10 | budget-friendly tinted lip care | budget-friendly tinted lip care | 11% |
| 11 | 10% | ||
| 12 | 9% | ||
| 13 | 9% | ||
| 14 | 9% | ||
| 15 | 8% |
What’s changing · since July
Since July, Summer Fridaysfalling is named only occasionally for general lip balm recommendations, while Laneigefalling has seen a noticeable decline across the category.
Weeks of Aug 10 – Sep 6, 2026 · Since Jul 5
Widest split: Vaseline, 38% on ChatGPT Search and 14% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Aquaphor | 53% | 34% | |
| La Roche-Posay | 29% | 29% | |
| Vaseline | 38% | 14% | |
| Wonderskin | 22% | 22% | |
| Burt's Bees | 24% | 12% | |
| CeraVe | 25% | 5% | |
| Summer Fridays | 6% | 21% | |
| Clarins | 19% | 7% | |
| ILIA | 12% | 10% | |
| Covergirl | 20% | Outside Google AI Mode's top 25 |
3% of citations point at the ranked brands’ own sites. allure.com, aad.org, reddit.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 7
Leading brands by topic
I need a "your lips but better" tinted lip balm for a casual, effortless look.
What is the best lip balm?
My lips get really dry when it's cold outside. Can you suggest a lip balm that really works to fix chapping?