Data as of Oct 18, 2026Based on 190 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Instantly holds a narrow lead for cold outreach scaling, closely followed by Apollo for combined prospecting and sequences. For general email marketing, ActiveCampaign is the usual answer.
Rank and Mentioned in · since Jul 8
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | high-volume cold outreach scaling with unlimited accounts and automated warmup | high-volume cold outreach scaling with unlimited accounts and automated warmup | 68% |
| 2 | integrated B2B prospect databases paired directly with outbound email sequencing | integrated B2B prospect databases paired directly with outbound email sequencing | 63% |
| 3 | large-scale deliverability management, inbox rotation, and multi-client agency setups | large-scale deliverability management, inbox rotation, and multi-client agency setups | 58% |
| 4 | personalized cold campaigns featuring dynamic images, personalized video, and multichannel steps | personalized cold campaigns featuring dynamic images, personalized video, and multichannel steps | 56% |
| 5 | budget-friendly automated sequences and email verification for smaller teams | budget-friendly automated sequences and email verification for smaller teams | 33% |
| 6 | 17% | ||
| 7 | multichannel sales engagement across email, LinkedIn, calls, and messaging | multichannel sales engagement across email, LinkedIn, calls, and messaging | 16% |
| 8 | enterprise sales engagement cadences combined with team coaching and forecasting | enterprise sales engagement cadences combined with team coaching and forecasting | 15% |
| 9 | simple newsletters and broadcast email campaigns for growing audiences | simple newsletters and broadcast email campaigns for growing audiences | 13% |
| 10 | 12% | ||
| 11 | enterprise sales execution workflows and advanced customer relationship management integrations | enterprise sales execution workflows and advanced customer relationship management integrations | 12% |
| 12 | marketing email connected natively to broader sales and customer management | marketing email connected natively to broader sales and customer management | 10% |
| 13 | 9% | ||
| 14 | enterprise sales execution workflows and advanced customer relationship management integrations | enterprise sales execution workflows and advanced customer relationship management integrations | 9% |
| 15 | 9% |
What’s changing · since July
Since July, Outreachrising and Sendinbluerising have gained ground across the market, while Saleshandyfalling has softened on cold outreach prompts.
Week of Aug 24–30 · Since Jul 5
Widest split: Saleshandy, 13% on ChatGPT Search and 36% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Instantly | 58% | 63% | |
| Apollo | 59% | 55% | |
| Smartlead | 47% | 51% | |
| Lemlist | 46% | 47% | |
| Saleshandy | 13% | 36% | |
| GMass | 8% | 7% | |
| Reply | 6% | 27% | |
| SalesLoft | 25% | 12% | |
| Mailchimp | 20% | 12% | |
| MailerLite | 14% | 16% |
52% of citations point at the ranked brands’ own sites. youtube.com, reddit.com, g2.com are the most-cited sites outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 8
Leading brands by topic
I need to scale up my cold email outreach significantly. What specific capabilities are essential in an email platform to handle high volumes effectively?
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