To improve both customer and supplier experiences, you should choose a platform based on your primary objective. For customer-centric workflows including support, ticketing, and service tracking, well-integrated CRM platforms like HubSpot, Zendesk, and Salesforce are top recommendations. For supplier-focused needs like procurement, document exchange, and onboarding, specialized platforms such as HICX, SAP Ariba, and Coupa are most effective. If your goal is primarily deep insights and data trend analysis, look toward experience management tools like Qualtrics or Medallia.
3HubSpotIdeal for SMBs and mid-market teams needing an all-in-one CRM that bridges marketing, sales, and support functions into a single view to improve customer connection.50%
Improving both customer experience (CX) and supplier/vendor experience (often managed via Supplier Relationship Management or SRM) typically requires two different toolsets, though some enterprise resource platforms bridge the gap.
Customer Experience (CX) Software
These platforms help you track feedback, resolve support issues, analyze customer journeys, and engage users across multiple channels.
Qualtrics XM - A leading enterprise platform focused on capturing feedback and driving omnichannel customer experience management. You can explore options on the Qualtrics Customer Experience Platform.
Zendesk - Excellent for customer support ticketing, live chat, and building a unified help center.
If you mean software that helps a company improve the experience of both its customers and its suppliers, you’ll generally want to look across several categories rather than one product category.
Where to look
CRM / Customer Experience (CX): Tools for managing customer interactions, support, feedback, journeys, and personalization. Gartner currently lists CRM, customer journey analytics, customer success, digital customer service, and related categories. Gartner
Examples include salesforce.com, hubspot.com, microsoft.com, and oracle.com.
These platforms optimize supplier onboarding, collaboration, risk mitigation, and performance evaluation to make working with your business seamless for vendors.
Graphite Connect - Modern network approach designed to streamline supplier onboarding and collaboration.
Kodiak Hub - Focuses heavily on supplier collaboration, performance management, and sustainability tracking.
JAGGAER / GEP SMART - Comprehensive source-to-pay and procurement suites that improve the end-to-end supplier lifecycle.
HICX - Built specifically around centralizing supplier data, streamlining onboarding, and improving supplier experience. You can read user evaluations on the Gartner Supplier Onboarding Software Guide.
To help narrow down the best platform for your organization, let me know:
Are you looking for a small-to-medium business solution or an enterprise-grade platform?
Do you prefer separate specialized tools for customer and supplier management, or an all-in-one ERP/Procurement ecosystem?
If by “improving customer and supplier experiences” you mean software that collects feedback, identifies friction, and helps teams act on it, there are a few categories worth looking at.
Customer experience (CX)
Qualtrics — Strong for customer feedback, surveys, journey analysis, omnichannel experience management, and turning feedback into automated actions. It also has a dedicated supplier-experience offering.
Medallia — Focuses on capturing customer signals across surveys, conversations, digital behavior and other channels, then analyzing them and connecting insights to operational systems.
ServiceNow — Particularly relevant if you want feedback to trigger actual service workflows rather than simply producing survey reports. Qualtrics, for example, integrates its CX data with ServiceNow workflows.
SAP Ariba — Procurement and supplier-management platform covering purchasing workflows and supplier relationships; it appears among the major SRM platforms tracked by G2.
Ivalua — Supplier relationship and source-to-pay software; another established option in the SRM category.
HICX — More specifically focused on the supplier-facing experience, including a unified supplier portal that shields suppliers from the complexity of multiple internal systems.
If you want one system covering both
Qualtrics is particularly worth investigating because it explicitly supports both customer experience and supplier experience management, including supplier feedback, sentiment, risk and source-to-pay experience.
If you tell me your company size, industry, and whether the bigger problem is customer experience, supplier experience, or both, I can narrow this down to a practical shortlist of 5–7 platforms and compare features, integrations, implementation effort, and approximate pricing.
Supplier Relationship Management (SRM): Designed around the supplier side—supplier portals, collaboration, performance scorecards, risk, communication, and supplier development. Gartner describes SRM as a way to build mutually beneficial supplier relationships and notes that technology can automate supplier scorecards and collaboration. Gartner
A useful starting point is gartner.com and softwareadvice.com.
Partner/Ecosystem Relationship Management: If by "suppliers" you also mean distributors, vendors, contractors, or channel partners, PRM/partner-management software can provide portals, communications, training, deal management, and shared resources.
Customer Experience Management (CXM): If your main objective is measuring and improving the experience itself—surveys, journey analytics, feedback, sentiment, and experience orchestration—look at dedicated CXM platforms. ISG's 2026 buyer guides cover customer experience, customer journey management, AI-enabled CX, and related categories.
If you want one integrated system
For an organization trying to improve both sides of the relationship, I'd look at platforms that can connect CRM/CX with procurement, supplier management, and workflow automation rather than buying two disconnected systems.
If you tell me what kind of business you have, roughly how many customers/suppliers you deal with, and whether you're looking for a low-cost or enterprise solution, I can narrow this down to 5–10 specific software platforms and compare their features and pricing.
Improving both customer experience (CX) and supplier/vendor experience (SXM/SRM) requires a mix of front-office relationship tracking, feedback collection, and back-office procurement portals.
Customer Experience (CX) Software
To track interactions, handle support, gather feedback, and personalize user journeys, you can look into these leading platforms:
Salesforce — Offers comprehensive CRM and customer success tools, utilizing features like Agentforce for AI-driven multi-agent service workflows.
HubSpot — An intuitive, all-in-one CRM platform tailored for marketing, sales, and customer service alignment.
Medallia — Specializes in enterprise-grade customer and employee experience management, using predictive analytics and real-time feedback.
SAP Customer Experience — Unifies commerce, sales, marketing, and service functions to break enterprise silos.
To streamline supplier onboarding, portal collaboration, compliance validation, and communication, consider these platforms:
Apex Analytix — Provides specialized supplier management solutions focusing on secure self-service onboarding, tax/bank verification, and fraud prevention.
Gartner Supplier Onboarding Reviews — A great research hub to compare user reviews and rankings for software handling vendor compliance and integration.
Coupa and SAP Ariba — Large-scale procurement platforms that feature robust supplier portals to optimize the day-to-day business relationship and transactional transparency.
If you want to narrow this down, let me know:
Are you looking for an all-in-one suite or separate tools for CX and suppliers?
What is the approximate size of your business (SMB vs. enterprise)?
Platforms that cover customer + supplier experience
qualtrics.com — An experience management platform with customer feedback, journey analytics, and supplier experience capabilities. It supports supplier insights, sentiment measurement, and experience improvement programs.
medallia.com — Focuses heavily on customer experience analytics, feedback collection, and operational improvements.
inmoment.com — Provides customer experience feedback and analytics tools for understanding customer needs and improving interactions.
Supplier experience and relationship management tools
hicx.com — Specializes in supplier experience, supplier portals, supplier data, onboarding, and reducing friction in supplier interactions.
sap.com — A procurement and supplier collaboration platform used for sourcing, supplier management, and supplier networks.
coupa.com — Offers spend management and supplier relationship capabilities, including supplier performance visibility.
Customer feedback and survey-focused tools
surveymonkey.com — Useful for customer surveys, satisfaction measurement, and feedback collection.
hubspot.com — Combines CRM capabilities with customer feedback, service, and customer success workflows.
alchemer.com — Provides flexible survey and feedback programs for customer experience initiatives.
Where to compare options
gartner.com — Useful for comparing enterprise experience-management vendors based on user reviews.
softwareadvice.com — Offers comparisons and reviews for supplier relationship management software.
g2.com — A marketplace for comparing business software using user reviews.
A good shortlist depends on your goal:
Customer feedback + supplier feedback in one program: Qualtrics, Medallia, InMoment.
Supplier portals, onboarding, procurement collaboration: HICX, SAP Ariba, Coupa, Jakamo.
Quick customer surveys and feedback loops: SurveyMonkey, HubSpot, Alchemer.
If you tell me your company size, industry (e.g., manufacturing, retail, SaaS), and whether your main pain point is customers, suppliers, or both, I can narrow this to a smaller set.
Improving experiences for both customers and suppliers requires a dual approach: Customer Experience (CX) platforms to manage feedback, support, and engagement, and Supplier Relationship Management (SRM) or procurement platforms to streamline collaboration, onboarding, and communication with vendors.
You can find, evaluate, and compare top-tier software across these two categories through dedicated software marketplaces like G2 or Capterra , or explore the industry leaders listed below:
Customer Experience (CX) Software
Qualtrics XM - Best for enterprise-grade, comprehensive experience tracking across customer feedback, research, and omnichannel insights.
Zendesk - Best for scaling customer support, ticketing systems, help centers, and AI-driven conversational resolutions.
HubSpot Service Hub - Best for mid-market teams looking to unify customer service data smoothly with existing sales and marketing pipelines.
Medallia - Best for capturing high-volume feedback signals across digital, voice, and social channels for large enterprises.
SAP Ariba - Best for global enterprise collaboration, connecting buyers and suppliers on a unified network for contracting, lifecycle management, and spending compliance.
JAGGAER - Best for source-to-pay automation and intelligent supplier collaboration across complex procurement lifecycles.
GEP SMART - Best for a unified, cloud-native platform handling procurement, sourcing, and direct supplier interactions.
Graphite Connect - Best for streamlining supplier onboarding, risk assessment, and maintaining a trusted vendor network.
To help narrow down the right solution, let me know:
Are you looking for a small business tool or an enterprise-scale platform?
Do you need more focus on customer support/feedback or vendor procurement/onboarding?
If you mean software that improves the experience of both customers and suppliers, there are two main categories to look at:
Customer experience (CX) / CRM: manages customer journeys, support, feedback, personalization, and engagement. Good starting points include HubSpot, Salesforce, Zendesk, Qualtrics, Zoho, and Intercom. Current 2026 software reviews highlight these as leading options for different CX needs.
Supplier relationship management (SRM): improves supplier onboarding, collaboration, performance measurement, risk management, and ongoing relationships. Leading platforms include SAP Ariba, Ivalua, Coupa, JAGGAER, and Kodiak Hub.
Vendor-management platforms: useful if your main goal is supplier/vendor onboarding, compliance, risk, communication, and performance tracking.
For finding and comparing options, Capterra, G2, and Software Advice are useful marketplaces/review databases; they currently have hundreds of CX and SRM products to compare.
If you tell me your company size, industry, and whether you want customer experience, supplier experience, or one platform covering both, I can narrow this to 5–7 specific products and compare pricing, features, and implementation difficulty.
Finding software to improve both customer experience (CX) and supplier experience (SX / Vendor Management) usually involves looking at two distinct technological ecosystems, though some enterprise suites bridge the gap.
Part 1: Customer Experience (CX) Software
Customer experience platforms focus on feedback collection, journey mapping, support ticketing, and omnichannel engagement.
Zendesk : Best for support-led organizations needing robust ticketing systems, AI-driven resolution, and agent efficiency. Explore features on Zendesk.
Qualtrics XM Platform : Best for enterprise-grade experience management, combining customer feedback, sentiment analysis, and market research. Learn more on the Qualtrics XM Platform.
Salesforce Service Hub / CRM : Great for unifying customer data across sales, marketing, and customer service departments. Check out options at Salesforce Inc.
Gainsight : Specifically built for B2B and SaaS companies looking to manage customer success, prevent churn, and drive account expansion. Review capabilities at Gainsight.
HubSpot Service Hub : Excellent for mid-market teams wanting an intuitive platform that integrates smoothly with existing marketing and sales pipelines. View tools on HubSpot.
Part 2: Supplier Experience & Vendor Management (SRM) Software
Supplier experience focuses on seamless onboarding, collaborative portals, transparent payment tracking, and risk management.
Coupa : Known for business spend management, offering robust supplier performance tracking, risk evaluation, and an integrated supplier portal. Compare features via Coupa.
SAP Ariba : A massive global B2B supplier network handling discovery, digital onboarding, lifecycle compliance, and transactional workflows. Explore details on SAP Ariba.
Tipalti : Excellent for streamlining the supplier payment lifecycle, offering a self-service onboarding hub and real-time transaction transparency for vendors. Read an overview on Tipalti.
Ivalua : Combines AI-driven supplier data management, automated risk assessment, and interactive collaboration scorecards. Learn more at Ivalua.
Kodiak Hub : A specialized platform focused heavily on supplier collaboration, performance scorecards, and sustainability metrics. Check insights at .
If you can share:
Your company size (SMB vs. Enterprise)
Whether you are looking for a single unified platform or two specialized tools
I can help narrow down the best specific software recommendation for your workflow.
Finding software that covers both customer experience (CX) and supplier/vendor experience (often managed via supply chain, CRM, or partner relationship management) usually means looking at Experience Management (XM) platforms, comprehensive CRMs, or Enterprise Resource Planning (ERP) suites with strong vendor portals.
Top platforms categorized by their strengths in managing these relationships include:
Dedicated Experience Management
Qualtrics XM : Excellent for capturing feedback from both sides of your business—offering specialized suites to measure and act on customer sentiment as well as employee and vendor feedback.
Medallia : A massive enterprise-grade customer and operational experience platform that tracks interactions across digital, social, and physical touchpoints.
All-in-One CRM & Ecosystem Platforms
Salesforce : Beyond core CRM, their Customer Success Platform includes Partner Community and Service features that allow you to streamline interactions with both downstream buyers and upstream suppliers.
HubSpot : Ideal if you want an intuitive, highly scalable platform focused heavily on inbound marketing, sales pipelines, and customer support tracking.
Operations & Supply Chain Focused Suites
Microsoft Dynamics 365 : Bridges the gap cleanly by combining robust CRM capabilities with extensive supply chain and commerce management tools.
Oracle NetSuite : A unified cloud platform that handles back-office inventory, procurement, and supplier tracking alongside front-end customer e-commerce and CRM data.
If by “improving customer and supplier experiences” you mean software that makes interactions, onboarding, communication, service, and collaboration easier, there are a few categories worth exploring.
Good places to start
Customer experience (CX): CRM and customer-service platforms such as Microsoft Dynamics 365 can manage customer interactions, service, sales, and feedback. Software Advice currently lists Dynamics 365 among its leading options.
Supplier relationship management (SRM): Platforms such as SAP Ariba, Ivalua, Coupa, and JAGGAER help with supplier onboarding, performance, procurement, risk, and collaboration. G2 currently tracks more than 200 SRM products.
Supplier experience management (SXM): If your specific goal is to make it easier for suppliers to work with your company—not merely to manage them—look at specialist platforms such as HICX. Its software focuses on reducing supplier friction across portals, processes, information, and transactions.
Software comparison sites:g2.com and softwareadvice.com are useful for comparing dozens or hundreds of products by reviews, features, company size, and use case.
If you want one platform for both
I'd look at CRM + SRM/procurement integration, rather than searching for a single product labeled “customer and supplier experience.” The right choice depends heavily on whether you're primarily trying to improve customer service, supplier onboarding, procurement, supplier collaboration, or end-to-end experience.
If you tell me your company size and industry, I can narrow this down to 5–7 specific software platforms and compare their pricing, strengths, integrations, and best use cases.
